Welcome to the new School of Podcasting!

Content Creation Episodes

Explore techniques for creating compelling, high-quality content that resonates with your audience. Delve into strategies for episode planning, storytelling, and listener engagement.
The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character
June 8, 2026

The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Chara…

In this episode of the School of Podcasting , Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line from J ay Acunzo ). You’ll learn how to: Clarify what ...

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Lavalier Shootout - Weighing the Lift of Apple HLS
April 20, 2026

Lavalier Shootout - Weighing the Lift of Apple HLS

In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI M...

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From Listeners to Advocates:  The Magic of True Fans
April 6, 2026

From Listeners to Advocates: The Magic of True Fans

Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience (t...

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Stop Pushing Listeners Away: The Biggest Podcasting Pet Peeves (and How to Fix Them)
March 30, 2026

Stop Pushing Listeners Away: The Biggest Podcasting Pet Peeves (and H…

If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back. Participa...

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Big Lash Energy:  One Million Downloads  Fueled by  Coffee and Compliments
March 9, 2026

Big Lash Energy: One Million Downloads Fueled by Coffee and Compli…

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share,...

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Podcast Short Cuts and Sacrifices: What Worked?
March 2, 2026

Podcast Short Cuts and Sacrifices: What Worked?

In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experie...

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The Pros and Cons of Going Video: Let’s Talk
Feb. 23, 2026

The Pros and Cons of Going Video: Let’s Talk

Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple...

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Cut the Fluff,  Keep the Gold:  How to Edit  for Your Audience
Feb. 16, 2026

Cut the Fluff, Keep the Gold: How to Edit for Your Audience

In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience . Once you’re crystal clear on who you’re talking to and what...

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Ingredients that Make People Binge Your Podcast
Feb. 9, 2026

Ingredients that Make People Binge Your Podcast

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down thre...

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Behind the Scenes of My New Podcast
Jan. 19, 2026

Behind the Scenes of My New Podcast

On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questio...

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How to Handle Listener Feedback (Even the Awkward Bits)
Dec. 8, 2025

How to Handle Listener Feedback (Even the Awkward Bits)

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where...

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12 Signs Your Podcast Is Actually Working
Nov. 24, 2025

12 Signs Your Podcast Is Actually Working

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether tha...

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Small Audience, Big Results: Making Sponsor Deals Work for Any Podcaster
Nov. 10, 2025

Small Audience, Big Results: Making Sponsor Deals Work for Any Podcas…

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net ) to discuss how you don’t need a massive audienc...

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Is Live Podcasting Worth it? The Pros and Cons of Live podcasting
Oct. 20, 2025

Is Live Podcasting Worth it? The Pros and Cons of Live podcasting

I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com . If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my h...

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Podcasting Best Practices or Myths? Let's Find Out!
Oct. 6, 2025

Podcasting Best Practices or Myths? Let's Find Out!

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following....

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Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio
Aug. 18, 2025

Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio

I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast ) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop...

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No More 'Um's: Your Guide to Speaking Like a Pro!
Aug. 4, 2025

No More 'Um's: Your Guide to Speaking Like a Pro!

Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, padd...

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15 Lessons Podcasters Can learn From  Ozzy Osbourne
July 28, 2025

15 Lessons Podcasters Can learn From Ozzy Osbourne

Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about lea...

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How to Keep Your Marriage While Chasing Podcasting Dreams
July 7, 2025

How to Keep Your Marriage While Chasing Podcasting Dreams

Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life bala...

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Is Everyone Really Using Spotify? HollyLand Lark M2S Review
June 30, 2025

Is Everyone Really Using Spotify? HollyLand Lark M2S Review

In this month's "Question of the Month," I wanted to explore the discrepancy between Spotify's perceived dominance and the actual listening habits of podcasters. Despite frequent headlines touting Spotify as the number one st...

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Community Building 101 with Bri Leever
June 9, 2025

Community Building 101 with Bri Leever

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you? Bri Leever is a community building strategist at Emb...

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From Audio to Viral:  The YouTube Transformation of a Podcast
June 2, 2025

From Audio to Viral: The YouTube Transformation of a Podcast

Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto th...

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Five Proven Strategies for Crafting Unforgettable Podcast Hooks
May 26, 2025

Five Proven Strategies for Crafting Unforgettable Podcast Hooks

Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common charact...

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Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold with Tracy Johnson
May 19, 2025

Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold wit…

What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic D...

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