20 Books for Content Creators Recommended by My Audience
Key Takeaways
- Audience recommendations reveal a diverse mix of must-read books for content creators, ranging from storytelling guides to business and mindset strategies.
- Focusing on the emotional skills behind long-term success, such as empathy, patience, and genuine listener connection, helps creators avoid burnout.
- Storytelling structure is critical for creators; understanding how to shape a narrative, build a cliffhanger, and engage an audience separates great content from mediocre noise.
- Building a dedicated community is more vital to a podcast's long-term survival and success than simply chasing raw download numbers or algorithm hacks.
- Taking the time to directly message and encourage a podcaster can profoundly impact their motivation to keep creating and publishing content.
What if one book could change the way you tell stories, connect with your audience, or even see your own podcast? In this episode of the School of Podcasting, I asked a simple question: “If you found out someone was a content creator, what book would you recommend?” — and the responses were pure gold. We've got 20 books for content creators.
You’ll hear from working podcasters, educators, business owners, and storytellers sharing the books that sharpened their craft, grew their communities, and kept them going when numbers and algorithms tried to wear them down. Along the way, I share my own must‑reads and pay tribute to a podcasting legend whose work shaped an entire generation of creators. If you’re ready to level up your show — not with more gear, but with better thinking, storytelling, and heart — this is the episode you’ll want to queue up next.
Participants
Kim Newlove
Ralph Estep Jr.
The Content Creators Accountant
Chris Nessi
Mark Lawley
Nancy May (with co‑host Sylvia France)
Family Tree Food Stories Podcast
Dave Cohen
Tom Haley
Bluegrass Region Voices and Views
Books Mentioned
Find Your Red Thread: Make Your Big Ideas - Tamsen Webster
The Audience Is Listening: A Little Guide to Building a Big Podcast – Tom Webster
How to Win Friends and Influence People - Dale Carnegie
Sacred Cows Make the Best Burgers – Robert J. Kriegel, David Brandt
12 and a Half: Leveraging the Emotional Ingredients Necessary for Business Success – Gary Vaynerchuk
Acres of Diamonds – Jentezen Franklin
Hello, My Name Is Awesome: How to Create Brand Names That Stick – Alexandra Watkins
Into the Woods: A Five-Act Journey Into Story – John Yorke
Build a Strong Podcast: From Creation to Captivated Audience – Jennifer Longworth
Make Noise: A Creator’s Guide to Podcasting and Great Audio Storytelling – Eric Nuzum
Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling – Matthew Dicks
Platform: Get Noticed in a Noisy World – A Step-by-Step Guide for Anyone with Something to Say or Sell – Michael Hyatt
Big Podcast: Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show – David Hooper
So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen – Kristen Meinzer
Out on the Wire: The Storytelling Secrets of the New Masters of Radio – Jessica Abel
Beyond Powerful Radio: A Communicator’s Guide to the Internet Age – Valerie Geller
Secrets of Dynamic Communication: Prepare with Focus, Deliver with Clarity, Speak with Power – Ken Davis
Sponsor Magnet – Justin Moore
Profit from Your Podcast: Turn Your Listeners into a Livelihood – Dave Jackson
Looking for more books on podcasting? Check here
In Honor of John C. Dvorak
The Grief Recovery Handbook: The Action Program for Moving Beyond Death, Divorce, and Other Losses (20th Anniversary Expanded Edition) – John W. James, Russell Friedman
John was an amazing broadcaster. More thoughts on John's Impact.
Mentioned in this episode:
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Question of the Month: The Smallest Amount of Downloads
We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why? Does the size of your audience matter? Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)
Live Appearances
I love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacnt
Frequently Asked Questions
What are some recommended books for content creators?
Audience members and host Dave Jackson recommended several top books, including Find Your Red Thread by Tamsen Webster, Storyworthy by Matthew Dicks, How to Win Friends and Influence People by Dale Carnegie, and Make Noise by Eric Nuzum.
Why is storytelling important for podcasters?
Storytelling helps creators connect deeply with their audience and make complex or subject-matter expert topics easy for a naive listener to understand and follow.
How can podcasters avoid burnout?
Creators can avoid burnout by focusing less on algorithms and download numbers, and instead concentrating on building genuine relationships, practicing emotional intelligence, and helping their listeners.
Why is building a community better than focusing on podcast downloads?
Building a loyal community ensures long-term support and a sustainable show, whereas obsessing purely over download numbers often leads creators to feel like they are talking into a void.
00:00 - Untitled
00:00 - What Book?
00:26 - Opening
02:16 - Kim Newlove
05:01 - Ralph Estep Jr.
06:47 - Chris Nessi
08:41 - Mark Lawley
11:43 - Nancy May
13:21 - Dave Cohen
15:32 - Tom Hailey
20:05 - Dave Jackson
27:22 - Dealing with Grief
28:14 - We Lost John C. Dvorak
33:09 - One Comment Could Change Someone
37:38 - Monetization Books
38:25 - Join the School of Podcasting
Dave Jackson
What if one book could change the way you tell stories or connect with your audience or even see your own podcast? Well, in today's episode, it's time for the Question of the month.And the question was, if you found out someone was a content creator, what book would you recommend? And this did exactly what I wanted it to do, which was let me know what book should I be listening or reading next. Hit it, ladies.The School of Podcasting with Dave Jackson. Podcasting since 2005, I am your award winning hall of fame podcast coach, Dave Jackson, thanking you so very, very much for tuning in.If you're new to the show, this is where we help you plan, launch and grow your podcast.My website, schoolofpodcasting.com and by the way, when you look at that, that is on podpage.com a great service to build a beautiful website for your show. We'll talk more about that in a bit, but it is the last episode of the month and this is where I ask you a question and you give me some answers.So today I'm talking about where I asked you, hey, if you found out somebody was a content creator, what would be the book you would recommend? And if you had more than one, that's fine.And so we're going to be talking about books and then a little later, I'm going to give tribute, just a little one, to a friend of mine who I never met. That's the kind of thing that happens in podcasting. John C. Dvorak of the no Agenda Show, Cranky Ginks and other Things passed away this week.And, and I'm bummed, for the record. But the show must go on. And I'm really. This is where it's kind of weird. I just hearing you guys give me book suggestions has really cheered me up.A, because I love to learn and B, I knew I was going to hear a lot of old standard books, which is good. The classics never go out of style, but I heard a couple here that I'd never heard of.So we're going to start off with with Kim Newlove from the Pharmacist's Voice.
Kim Newlove
Hi, Dave. This is Kim Newlove with the Pharmacist's Voice podcast and the Perrysburg Podcast.The book that I would recommend is called Find you'd Red make youe Big Ideas Irresistible by Tamsen Webster.I recommend this book because I think as podcasters, we all need to think about how we are subject matter experts about something and we love our topic and we want to tell people about our topic. But but you have to provide the information in a way that someone who is naive to the topic will understand.So it helps you get past the curse of knowledge, which I think is really important in my line of work as a pharmacist. What we say on our podcasts is not always received the way that we want it to be received.So this book, Find you'd Red Thread helps you share your message in a way that someone who is naive to the topic can understand. There's a reason they're listening to your podcast and that's because they don't know about the thing that you are an expert on. Help them out.See it through the eyes of someone who has never learned about the topic and give them the information in a way that they can understand and follow. Help them follow that red thread again. The book I would recommend is called Find you'd Red make youe Big Ideas Irresistible by Tamsen Webster.And now for a little bit about my podcasts. I host two shows. The first one I started back in 2019 is called the Pharmacist's Voice podcast.You can find that at the pharmacistsvoice.com we explore pharmacy topics and careers so my audience feels connected to the profession of pharmacy and inspired to contribute to it. And then my local podcast is called the Perrysburg Podcast.You can find that@perrysburgpodcast.com we are a resource for Perrysburg residents, current, future and former and I think visitors like listening to the podcast as well. We talk about what's in Perrysburg, Ohio and why people like to live here. The website again is perrysburgpodcast.com thanks for all you do, Dave.And thanks for including my Response in the July 2026 question of the Month. Happy podcasting everyone.
Dave Jackson
Yeah, I'll get to my list, but that is a great book. Tamson Webster is someone who, when I talk about you should make people laugh, cry, think grown, educate, entertain, save them money, save them.She is a make you think and you read it and you go oh wow, that's a really great point. It's an amazing book. And of course I'll have links to all of these books. Just go to schoolofbodcasting.com 10:46 hey Dave,.
Ralph Estep Jr.
It's Ralph from the Content Creators Accountant. Well, you know I got a few more shows than that, but anyway we'll use that one for today.The Content Creators Accountant and I'm answering your question of the month. What is a book that you would recommend? So I'm going to Recommend a couple.The first book that I recommend for anybody in content creation is a book by Dale Carnegie called How to Win Friends and Influence People. Actually taking the Dale Carnegie courses, but the book is excellent. It's a great way to understand how to build relationships.And honestly, in content creation, we're building relationships. That's really what we're doing on a day in and day out basis.Now the other book I'm going to recommend is a management book and it's called Sacred Cows make the Best Burgers.Now the reason I like that one is it kind of flips the script on business and it tells you to really look beyond what you think is the case in your business. So those are the two books, how to Win Friends and Influence People by Dale Carnegie and Sacred Cows make the Best Burgers.So I wish everybody well get out there and build some great content. If you're looking for more information about me, you can see the whole ecosphere of Ralph.It used to be askralph.com I'm pivoting to my new branding of Ralph Estep Jr. Com. That's R A L P H E S T e p j r dot com. Now of course, if you go to askralph.com, it'll still take you to the same place.But hey everybody, have a great day. And Dave, thank you for bringing us the Question of the month. I truly appreciate it.
Dave Jackson
Thank you Ralph.And this is one of the reasons why I thought this would be a great question, because Ralph, being an accountant, is coming from more of a business side. So I love that. And we're going to go over to Chris Nessie who's coming from an education side.
Chris Nessi
Hey Dave, this is Chris Nessi from the House of Edtech podcast over on Chrisness.com.If I had to recommend one book for content creators, it would be 12 and a half by Gary Vaynerchuk or Gary V. Now there are plenty of books that will teach you how to create content, how to grow an audience or market your work. What makes 12 and a half different to me is that it focuses on the emotional skills behind long term success.Gary talks about traits like patience, empathy, accountability, curiosity and kindness. And these are qualities that help people create consistently.It also helps you build genuine relationships with your listeners and it will help you to avoid burnout causing yourself to chase the numbers. As a creator, we spend so much time thinking about algorithms, the gear and the analytics.And we sometimes forget the most important part of content creation is just being a better person and helping our listeners. This is what the book was a reminder of for me. Thanks for the Question of the month, Dave.If anyone wants to connect with me, I'm Chris Nessi, host of the House of EdTech podcast where I help educators use technology with confidence. You can find everything on my website, Chris Nessie.com Take care Chris always great.
Dave Jackson
To hear from you Chris, a former member of the School of Podcasting. You should reach out to a current member of the School of Podcasting who is Craig Van Slyke who does AI Goes to College. You two should probably have some things in common. We're going to pass it over to another member of the School of Podcasting now.For the record, you do not have to be a member of the School of Podcasting to answer this question. You just need to deliver value. And we're going to pass it over to Mark Lawley from practicalprepping.info hello Dave.
Mark Lawley
Mark Lawley from Practical Prepping Podcast where you can find us at practicalprepping.info One book that I would recommend to new content creators is Acres of Diamonds by Jenson Franklin and published in 2020.The book is based on Dr. Russell Cornwell hearing a story in 1869 that he turned into a speech that would be used to raise funds to build Cornwell University. A farmer named Ali Hafed owned a large farm and was living very contentedly with his family. He heard about diamonds being found in a distant land.He wanted to discover his own diamond mine and become exponentially wealthy. So he sold his farm and struck out to find his fortune.He searched through East Africa, Palestine, Europe, and finally Spain, never finding the fortune he was seeking and eventually he took his own life. Interestingly, the man who bought the farm from Hafed found some shiny stones in a stream on the property.Those stones turned out to be diamonds and the property became the Golconda Diamond Mine, one of the most magnificent diamond mines in history. The point of Dr. Cornwell's speech in the book Acres of Diamonds is to dig where we are before going off in search of something somewhere else.My application to podcasters or content creators in general is that we work in the space we are in rather than jumping from thing to thing to thing. An example is podcasters starting an audio only podcast and not getting the traction they would like.They upgrade equipment or they jump to video on YouTube or maybe even lives. They're continuously searching somewhere else.My interpretation is to dig deep and wide where we are learning the craft, creating increasingly better quality content and becoming the best that we can be. I'm not saying that we shouldn't try adding new things here and there. We should.But we really need to dig in where we are in search of our acres of diamonds. Again, the book is Acres of Diamonds by Jintison Franklin. And this is Mark Lawley from Practical Prepping Podcast.And you can find us@practicalprepping.info podcast. Thank you, Dave, for what you do.
Dave Jackson
Thank you, Mark. And yeah, Mark doesn't talk about zombies or the apocalypse or aliens. He's just about making sure.Because as I talk, we just had our first hurricane, I think hit Louisiana and it's that kind of prepping and great stuff.
Nancy May
Hey Dave, it's Nancy May. I'm the host of Family Tree Food Stories podcast along with my co host, Sylvia Franz.Now, we all know that there are many great books and lots of those that are filled with chatter that Maybe only offer one or two takeaways at the end of 400 long, boring pages. My recommendation is short. It holds value right from the start, and I can guarantee that you'll refer back to it time and time again. Like I have.It's called hello, My Name Is awesome. How to Create Brand Names that Stick by Alexandra Watkins.If you're stuck on creating a name for your show, doing a rebrand, thinking of launching another one, or creating a product, a course, or something else, I highly recommend you go through her process. It's 98 pages of pure value from start to finish. And oh, we're going through a rebranding too, so stay tuned on that one.But in the meantime, go to podcast.familytreefoodstories.com because yes, we're a PodPage fan and this week we're talking about the strange, unusual things that you don't know about school lunches from when you were a kid and what's going on today. And of course, some strange stories along the way that might make you think, ew, ick or yum. I'll have seconds on that one.And remember, every meal has a story, and every story is a feast. Podcast familytreefoodstories.com Take care. Bye bye. And thanks, Dave.
Dave Jackson
Thank you, Nancy. Yes, another member of the school of podcasting. And if you like food and you like trivia, yeah, that's the show. You got to check it out.It's always anytime I tune in, I'm like, I had no idea. And about school lunches, the only thing I ate were the peanut butter cookies.
Dave Cohen
Hi, American Dave. It's English Dave here, host of the Shakespeare Mindset, the show that helps you improve your life the Bard way, not the hard way.The book I'd like to recommend is into the woods by John Yorke. John, like me, was a BBC TV writer in the UK who worked with dozens of scriptwriters creating hundreds of hours of TV drama.We're always being told that the key to successful podcasting is storytelling, but no one ever explains how or why. You probably know that every story has a beginning, a middle, and an end, and.And that most stories are about a character who goes on a journey, fights battles, and learns something along the way.John's book is excellent on all of these, but in addition, he identifies something I'd never thought of in 40 years as a professional joke, sitcom and comedy songwriter. The midpoint. Everything has a midpoint, he Sundays. Movies, novels, TV shows, newspaper articles, even that grant application you're filling in now.By definition, this rule should apply to your podcast. Why's this?It's because when tales were being told outdoors thousands of years ago, the narrator needed to build in a cliffhanger to allow for toilet breaks. Yes, it's that obvious.All stories are constructed around the need to we, throughout time, humans, have found the best way to deal with problems or obstacles in our lives is by outlining the difficulties of and working out how to solve them. Here's a tricky situation. We need to resolve it. To do that, we have to leave the safety of the tribe and head into the woods.I read that book four years ago, and it's changed how I write everything. Quick footnote. I introduced the midpoint exactly halfway through this clip. Thanks, Dave. Enjoy the Shakespeare mindset.
Dave Jackson
Thank you, Dave. Another former member of the School of Podcasting. I really enjoyed his listener party. Next up, we got Tom.
Tom Hailey
Hello, Dave Jackson.This is Tom Haley in Lexington, Kentucky, host of Bluegrass Region Voices and Views, a podcast about interesting people, places and activities around the Bluegrass region of Kentucky. I began my first podcast in 2007 with your help through the version of School of Podcasting that you had back in the day.As you say, that was when you had that cool bell that would announce that class was dismissed.I want to invite you before I get to the books, to come down and visit us in Lexington at the Lexington Podcasters Meetup that's hosted by Jennifer Longworth, our podcasting energizer bunny here in Lexington, the owner of Bourbon Barrel Podcasting, where she does editing and consulting.
Dave Jackson
I've known Jen for years. I just. She just sat in as a co host for Ask the Podcast Coach a couple weeks ago.
Tom Hailey
She's amazing and she has a book of her own, Build a Strong Podcast from Creation to Captivated audience, which I do recommend.To get to your question, the book that I would recommend that people go out and buy is Make Noise A Creator's Guide to Podcasting and and Great Audio Storytelling by Eric Nome. This book, it will just inspire you to go out and begin a podcast and make some noise and make a difference.I'll conclude you said that we could also mention some other resources too. Real quick, go to transom.org T R A N S O M. O R G and listen to the podcast Sound School Podcast by Rob Rosenthal.So look up transom.org, subscribe or follow sound School Podcast. Get the book Make Noise, and let's make the remainder of 2026 an amazing one in the world of podcasting.Thanks for all you do, Dave, and come down and see us. Thanks. Bye.
Dave Jackson
I'll have to reach out to Jen and find out when the next meeting is. I've driven to Tennessee for a meetup and that's seven hours in Kentucky's, you know, just right next to Ohio, so probably maybe four.If you ever want me to come online offline to a meetup, I'm always happy to talk podcasting to anybody. You don't have to twist my arm very hard. Now, in just a second, I'm going to give you my list of books.And it's hard because I got a whole bookshelf behind me if you ever see me online, much like Tom did. Tom gave me a huge list of the history of podcast books, but you know, books from 2005. Love you, Todd Cochran.I got a copy of that one as well, Tom, but I'm not going to recommend anybody read a book about podcasting from 2005, but I appreciate the thoroughness of that. But I will give you some of my favorite books right after this. The School of Podcasting. Yeah, yeah, yeah.The book I recommend more than any other book is by a guy named Matthew Dix. The book is called Story Worthy. Engage, Teach, Persuade, and change your life through the power of storytelling. And this is.I've read so many books about storytelling. This is the one that tells you how to tell a story. I'm here to tell you, every other storytelling book is like, stories are good.You should tell stories. We've been doing stories since caveman days. Yeah, great. But how do I tell a story? That's what Matthew does, so that would Be my first one.And the second book that I recommend all the time is the Audience Is Listening, A little guide to building a big podcast by hall of famer Tom Webster. This is like required reading because storytelling helps you make the content. And I've got another one on making content here in a second.But the Audience Is Listening is about how do I make a survey, how do I work, how do I engage my audience to make sure that it's resonating? Because otherwise you're just trying to grind, trying to grow a show that's meh.When I think about books that I've recommended, this one's kind of old in the tooth. 2012 Is when it came out, but it's called Platform Getting Noticed in a Noisy World.A Step by step guide for anyone with something to say or sell by Michael Hyatt. And it really drives home the point that you can't just be good, you have to be amazing. He calls it wow. Content.And for me, when I read it, some of it's kind of like, duh, but it's still when you see somebody put it right in front of you in a nice organized way. I used to read that book every single year in January just to go back to the basics and go, oh, yeah, it's all about the content.And again, I totally would recommend the Tamson Webster. Any book from Tamson Webster, but find you'd Red Thread was a great book.I agree with Tom that Make Noise Make Noise has one of the best lines about networks. It's like, networks do not make small shows big, they make big shows bigger. I love that line. And Eric Newsom's got some great insights in that book.If you need a everything about podcasting book, my buddy David Hooper has a book called Big Podcast Grabbing it Off the Shelf. What's his tagline? Grow your podcast audience. Build listener loyalty and get everybody talking about the show.The great thing about this book is it's a great book and if you actually have the hard copy like I do, you can kill somebody with this book. It's really heavy. Another one that doesn't get much love, he said, turning these off the bookcase. So you want to start a podcast by Kristen Meinzer.And what I liked about this is Kristen has a really extensive background, much like Eric Newsom, coming from really the professional side. Like, Eric used to work for Audible and Kristen's work for, like, I don't know, everybody. And just coming at it from that different point of view.There were some things in Kristen's book that I really like. And I could go on for hours about these. I'll put a list in the show, notes that will point.I mean, if I put all the books in my bookcase, it'd be a mile long. I love out on the Wire by Jessica Abel. I hate the fact that it is a. I want to say comic book, but we don't call them comic books anymore.It's a graphic novel, and it's one of those where, like, if this was an actual book, it'd be a pamphlet, but it's not. It's a graphic novel.And there are some really good points in the book, but to me, I was frustrated that I was like, oh, you made this a graphic novel so that it looks like a book. Beyond powerful Radio is really expensive because they used it in, like, colleges. But that's Valerie Geller.And you've probably heard me quote this line. It's a great line. There is no such thing is too long, only too boring. One last one.I was trying to think of, like, books I used to recommend, and I, for some reason, kind of. It's not that I quit. I just. You forget it's there.This is a good one for podcasting, even though it's meant for people that do public speaking, because it's all about shaping content. And if you do public speaking, this will be like, gangbusters. But it's a great book.The forward, again is by Michael Hyatt, who's the guy that does the book I just mentioned, Platform. And this is by Ken Davis. It's the secret of dynamic communications. Prepare with focus, deliver with clarity, and speak with power.So there are parts of it that it talks about, how to walk around the stage and things like that. That doesn't really apply to podcasting, but the whole thing about how to shape your content and get it focused is really, really good stuff.And of course, all of these are. That I've been looking at. At least they all have an audible link as well.So knowing that you like to listen to stuff, you know, if you're like, me, I've got seven credits sitting in my audible account, and they're like, would you please listen to a book? And so I've been doing that. And again, links to all these will be out@schoolofpodcasting.com 1046. All right, I'll throw in one more book.But this doesn't have a lot to do about podcasting, but it ties in with my next topic, and that is this book's been around forever. It's called the Grief Recovery handbook.There's a 20th anniversary expanded edition, the action program for moving beyond death, divorce and other losses, including health, career and faith. And what's really interesting about that book is everything you've learned about grief is, as my grandma used to say, poppycock.Or as John C. Dvorak used to say, that's bullcrap. And it really is. And you kind of learn that unfortunately, there is nothing, at least in my book, that will take away the pain of grief.You just learn to deal with it better. And this week, we lost John C. Dvorak.Now, if you're not familiar with cranky geeks or twit or all sorts of things, PC magazine, back in the day, he was the co host. How I know him from was primarily the no Agenda show. And I've been listening to him since 2007. So 19 years I've been listening to John.I gave that guy six hours along with Adam Curry. It's a great show. They always jokingly called it the best podcast in the universe. And it was pretty close.You had two guys, super media savvy, great storytellers with insane backgrounds. And when they started it, Adam was living in Europe and John was in San Francisco.So you got this two different views of the news, and they would deconstruct the news. And they were the pioneers of what we now call value for value, or basically you might call it crowdfunding.And it's been a great show to listen to where. Well, I'll just give you this. When John died, and there was a key, and I was trying to find a clip of John talking about the newsletter.We've talked about newsletters a lot on this show, but anytime their donations were down or, or whatever you want to call them, gifts, their support, whatever was down, they would send out a newsletter. And if I guess he had a picture of a sad puppy, and if you saw the sad puppy, it meant it's time to donate to the show.And that show supported two families. Now, again, you've got an ex VJ from mtv.But when they started, I'm here to tell you and Adam, you know I love you, but there, there comes a time when people go, you know, Adam Curry from mtv, and people go, what's mtv? So it wasn't like he was riding on his coattails from mtv.And most people, you know, might have known the name John C. Dvorak, but they were really nerdy. And so when you're like, well, it's easy for them. No, they created A show that you can't get anyplace else.And they were doing things that got them, you know, because one minute they were deconstructing the media when there was a Democratic president, and then when you would get a Republican, they would deconstruct the media. They were equal opportunity offenders, and they would lose their audience on a fairly regular basis. And I don't know what Adam is going to do.I really don't. And I know he's kind of overwhelmed now, but the thing. So that was the one thing I wanted to talk about so you can make a living.Now, granted, they literally had, when they talked about it, like 900,000 downloads an episode. It was a very popular show. And not because the microphones were that great or whatever, although Adam always made it sound amazing.It was the content, it was the chemistry between these two. In fact, on occasion, not a lot. But if they got into an argument because they were different with different opinions, it was really stressful.It was like, mom and dad are fighting. But that was one of their keys. They were different and they did have different opinions.And on occasion, they'd be like, all right, make a bet or write it down in the red book. That's a prediction. And it was just an amazing show.So that was the other lesson we can learn from the show, and is that, number one, John just had an amazing background. I'm here to tell you, if he had said, I used to bag groceries as a kid, I would have believed it.If he said, I used to, you know, stand on the tarmac and direct planes, I would. He's had every job in the book and he had all these great stories.And so when a story would come up about something, he was like, oh, I remember when I was a pollution inspector. That's a real thing. He always had a story about it. So it was the news, but it was entertaining.And then you heard me play a clip from Adam last week about community.In fact, I'm going to play that here again, what
Adam Curry
this comes down to for me with podcasting, for people who want to make a living in podcasting, the whole idea of grow your show, get more downloads. No, build a community. Build a community and you will be supported forever. Yeah, I agree with that 100%. Build a community. That is the trick.That is the absolute key to a successful podcast.No matter what you're doing, no matter what you want, build a community and you will have success in your venture, and you can pretty much determine that success for yourself. And so today, when I was Recording. Ask the podcast coach.I was over on Reddit and somebody said, you know, they weren't happy, they didn't have enough downloads. They're kind of feeling like they're talking into the void. So here again, when you.Whatever the next podcast you listen to, if you like it, do this for me, just because it'll make you feel better. Write the podcaster and say, hey, I enjoyed that episode.Because this guy said he was getting ready to quit, and he had one person that said, hey, I like that episode. And he said, I still have the same low numbers. I still have all the things he was feeling before.He goes, but the fact that I had one person, just one person that said, hey, I like that. He goes, he's got a whole new attitude.And so I say that because when John's death was announced, and it really just hit me right in the gut, I was like, wait, what? Because, again, I've listened to him for 19 years. I just heard him on Sunday.And it's weird because you don't realize that's the last time you're going to hear him, except in jingles. And they said, john, there was a lot of numerology on the no agenda show. 33 And all these other different numbers. 1111.I've been donating 1111 for 19 years, a month. And John's number was 88. And they said, in honor of John, you know, if you'd like to please send 8888.And I did, immediately, without even thinking about it, because of the value that that show has given me now. Little did I know that I was one of over 700 people that would donate to say thank you.And I just want to bring that up because you never know who's listening. And a lot of people I listened to the.The episode was six hours long, I'm going to say four hours of it was the audience just sending in their notes saying how this guy was a one of a kind. You can't replace him. There was kind of a.A dark humor there because they were always talking about, how are we going to get out of this podcasting thing? We need an exit strategy. It was kind of a running gag, and a few people wrote in and said, john, this is the worst exit strategy ever.And it just went on and on and on of all these people that were impacted and they felt like I did, because I'm like going, wait, I've never met this guy. And I feel like one of my best friends died, and I'm bummed that I'm never going to get to hear him again.And I'm really bummed because I'm not going on vacation with Adam Curry. But I've talked to him over the years and such a great guy. He's the inventor, by the way of podcasting.He's one of the co inventors and so because he has a community, he'll be fine. But I just, I send out my, as we like to say here, thoughts and prayers, but I'm actually sending out, yeah, you guessed it, thoughts and prayers.But if you ever wonder if I'm making a difference, you know, it's a bummer that it took John's death. For a lot of people who never said, hey John, I really enjoy your content to come out and say, hey John, I really enjoy your content.So whoever your next episode is, if you got value from that episode, please send something out to the podcaster because I think that's something that's missing because we're all busy. We're on to the next episode.And so in honor of John C. Dvorak, the next episode, you listen to whoever, whatever show it is, reach out to them if again, if you got value and let them know it. Because as we heard, you know, just knowing that somebody's listening can really put a lot of gas in, in people's tanks.So John C. Dvorak was a one of a kind guy and he will be greatly, just hugely, bigly, whatever you want to call it, the man is going to leave a hole that going to be impossible to fill. You asked him to create AI images of his studio, is that true? No,
John C. Dvorak
that's bull crap.
John C. Dvorak
He's lies. He lies.
Dave Jackson
The school of podcasting. Yeah, yeah, yeah. Did you really think we were going to get through an episode talking about books without me saying, oh, by the way, I have one.It's called Profit from youm Podcast that's available at profitfromyourpodcast.com Speaking of monetization, books, if you are looking for partnerships and sponsorships, yes, I talk about that in my book. But I also talk about six other ways of making money with your podcast. Also if you want a signed copy of that, that's available again now.I have books in stock. But another great book on monetization, just about sponsorships and partnerships, is by Justin Moore called Sponsor Magnet.Links to everything out@schoolofpodcasting.com 1046 and hey, here's a novel idea. Be nice to each other, would you? Because you never know when your number's going to get called. And until next week, take care. God bless.Class is dismissed. And, Tom, I made the bell a little louder. It's been here the whole time.I always just kind of bring it down in the mix because I had people that said, and that bell, like, makes me blink. So it's been here. I just turned down the volume and now get ready for some bloopers. If you like the show, please share it with a friend.If you like the show, pretty, pretty please share it with a friend Right now. This is where we help you plan, launch, and grow your podcast. Today we're going to get you thinking. I went into a Barnes and Noble.If you're, I don't know, 20 ish. There used to be these things called bookstores. There's still a few around, and I went in there looking for a postcard.If you know, if anybody's in Ohio and knows where you can get a postcard, let me know. I need one for a project, but there aren't any at Barnes and Noble. But as I walked into the door, man, what a weird opening.What are you, like, you're 10 seconds in and you got 37 tangents already? This is where we help you plan, launch, and grow your podcast. My website, schoolofpodcasting.com.If you've never been there, when you go to podcast, listen. Ah, crap. I'm not. I'm just starting and I can't get my mouth to work. Yeah,.





