Intuition Over Imitation: Lessons from the Empowered Podcasting Conference

The School of Podcasting with Dave Jackson.

Podcasting Sense 2005. I'm your award-winning

Hall of Fame podcast coach, Dave Jackson. Thanking you so much

for tuning in. If you're new to the show, this is why I help you

launch, grow, and monetize your podcast. The website School of

podcasting.com, courtesy of podpage.com. Hey, look! Your

podcast deserves a better home for your website. Check out

podpage.com. And today, what I'm doing is I'm combining parts of

my talk that I did at Empowered Podcasting Conference Three in

Charlotte, North Carolina, along with some things that I actually

learned at the event, and the first thing I should say is Mark

Ronick and Rich and Jason, the three guys that help run it, did

a great job as always. It's not easy, you know, especially when

you get about a bunch of podcasters together. Keeping us

on time is almost impossible because we like to talk. I'll be

talking about that later in another episode about how to get

speaking gigs and things of that nature. But all in all, my my

favorite thing is like I don't know maybe three blocks from the

hotel in this beautiful part of town. You go into the mall, and

I think there was like a Gucci bag store, and then you walk a

little further, and there's a Rolex store. And I'm thinking,

you know, I don't think we're gonna find a Hot Topic or

Spencer's Gifts store in this mall. But it was a great time

and some some great eating and some great friends. I got to

hang out with Ralph, the podcast creator's accountant. He's got a

new show coming out about becoming financially confident.

Actually, that's out now. He does it every day, daily shows.

Ralph is a glutton for punishment, but he's got a new

co-host, Juliet. Got to hang out with Mark and Krista from

Practical Prepping and a whole bunch of other people. I

shouldn't really name names. Those are people from the School

of Podcasting, but it was a great time. Brad Miller, who is

the man behind podindy.com, use the coupon code SOP for PodIndy.

That's the next one coming up in November, along with Podcast

Movement. I will be there in a couple weeks in New York City,

so that's going to be fun, but the the thing I learned as and

this one was something I learned from the conference, and it it

made me almost jump out of my chair. I was like, wait, wait,

hold hold on a second here. You got that wrong, and somebody

said, well, the first thing is, it's your show. I cannot stress

this enough. It's your show. It's your brand, and I've talked

about this in the past, where you're the goalie. Again, if

you're doing guests on your show and you're doing interviews, and

somebody tries to put a kaka a poo poo towards your audience,

it's your job to edit it out, and somebody was talking about

when guests get a little long-winded, and they said,

"Well, I can't ask my guests to keep their answers short, and I

I just wanted to stand up and go, "Yeah, you can. It's your

show, and really, it's one of those things where that, for me,

in my opinion, it shows you didn't prep the guest to go

look. Here's the deal. Here's who you are talking to. The

interview should be somewhere between this many minutes and

this many minutes. So if you have short, medium, and long

answers, we're looking for medium here, like. Give your

guest a target so they know how to answer. And a lot of times,

if when I get interviewed, I will ask those. So if you're a

guest and somebody didn't give you a clear target, look, your

goal as a guest is to deliver value. And if you don't know

where to shoot the target, ask. And if you are the host, give

your guest a target to hit, because the whole goal is your

audience. So when somebody says, "Well, I can't ask my guest,

yeah, you can. Why? Because it's your show, and the more they

just go on and on and on, the more time you're going to spend

editing it. So it's your show. Own

it. Yeah, yeah, yeah.

So my talk was about what makes a good podcast,

and I said, you know, let's take a second and take it away from

podcasting. Let's look at what makes good content, what makes

entertaining content, and and more importantly, what makes

people remarkable. And we'll talk about both sides of

remarkable. And I said, "Look, let's talk about the movie

Saving Private Ryan. And a lot of people there had seen it. And

I said, "What's the one thing that you know people were

talking about about that movie? And it's the opening sequence

where the the U.S. troops are you know invading D-Day, that

whole nine yards, and it was absolutely gruesome in terms of

being realistic. I remember there was one where kind of the

the door drops down and and the young soldiers are supposed to

run out, and you just watch four guys take a bullet to the head,

and you're like, "Well, this isn't a comedy, and I remember

them saying that if you were a a veteran, like you probably

shouldn't go, or at least wait 30 minutes before you walk in.

But nonetheless, it was information that we all knew,

but we'd never seen it presented that way. So remember, great

content an episode is made up of content and delivery, so that

was the same old content. We all knew a bunch of guys stormed the

beaches and died, and a bunch of you know that whole nine yards.

But this was the presentation of it. What did it do? It had

people making remarks about it. The Sixth Sense is a movie that

if you've ever seen it once, you've seen it twice, and when

you walked out of the movie, you called a friend and said you

have to come watch this. Now I'm going to spoil this movie if

you've never seen it. It is kind of an inverse Invisible Man, the

Invisible Man movies. Back in the day, we knew who the

Invisible Man was, and often the people in the movie did not, but

we did. We knew where he was hiding in some cases. This was

the inverse. We don't realize that Bruce Willis's character is

dead for the movie, and when this little kid says, "I see

dead people, we're like, sure, but he's talking to Bruce

Willis. Bruce Willis doesn't know he's dead, and it was such

a unique kind of concept. You kind of felt like you got

punked. You're like, wait, what? Oh, and then you're like, wait,

how did I miss this? I have to go watch it again. So you would

call a friend and say, "Hey, come watch this movie with me.

The other beautiful thing about that movie, very low budget at

the time, against these other big blockbusters like The Lone

Ranger, which is a movie that had Johnny Depp in it, and that

movie was just bad. And I mean bad. I saw that movie. I walked

out of the theater telling people don't go see it; it's

bad. So that's the other side of remarkable. Was I talking about

it? Oh yeah, I was telling my friends don't waste your money

on that. Another one is Gone with the Wind. Now this is an

old movie, 1939, and what's really kind of upsetting about

this is if you watch it on Netflix, they have this whole

disclaimer how it's racist and blah blah blah, and yet the

woman that the one black actress won an Oscar for her role in it,

and I believe her character's name was Mammy or whatever. So

we won't go there. But that movie I was dragged to as a

little kid, it was my mom's favorite movie, and she said,

"There's a now. I ask people, and again, even though it's a

very old movie, it's a very, very long. Like there was

actually an intermission, so let's all go to the lobby. Let's

all go. Yeah, that that was definitely in play for that. But

my mom said, "You have to see the burning of Atlanta. Now

again, this is 1939, so there was no CGI, and I kind of looked

into this, and whatever the movie studio was, MGM or Warner

Brothers or whoever, it's on their back lot, and they have a

bunch of old sets sitting there from other movies, and they

needed the space, so they just moved.

Moved all these old, you know, backlot movie stuff into one big

pile and lit it on fire, and then put a you know they filmed

the scene there, and that at the time got people talking. Nobody

had ever seen that kind of film, you know, back in whenever my

mom probably saw it in 1950, and the other thing, of course, the

line that everybody remembered when I asked the class, when I

asked the people there, and thank you to everyone who

attended my session. They said, "Oh yeah, and frankly, my dear,

I don't give a damn. It's the last line of the movie, and my

mom said when she saw it, people, you know, clutch their

pearls, and oh my, he said, "Damn! Oh, so that was something

again that made people go, "What he said, damn! In a movie, so

they went and saw the movie. Plus, they wanted to see the

burning of Atlanta. One more here, that but that was

remarkable, and it is a really good movie. It's it's just good,

and the last one was Star Wars. Now I saw this movie back in the

70s, whenever it came out, and I I believe I saw it 11 times

because when you're I don't know 12 or 13 every weekend we went

sometimes Friday and Saturday whatever we're you know just

ODing on Coca Cola and popcorn, but at the time again, you had

things that you had never seen before, which was the

lightsabers, right? The whole thing going on, and the special

effects at the time were above your typical cheesy kind of

special effects were out, and when the Death Star blew up, I

remember this, and again, I saw this movie a lot. Everybody

cheered. Number one, the theater, the theater was filled

with people, and when that thing blew up, everybody cheered, even

though half the audience had already seen it four times, we

all cheered. And when you walked out of the theater, it was the

way you felt. You're like, "Yay, the good guys won! And so that's

a thing that makes great content. How do you want your

audience to feel? And so when we think about those right

information, we've never information we may have known,

but it was presented in a completely different way, a

totally different spin on a movie like The Sixth Sense that

had people again going, I got to tell somebody about this. Gone

with the Wind, you know, great story presented in a way nobody

had ever seen before, with the burning of Atlanta, and kind of

a little bit of shocking with that last line. Star Wars, yes,

great special effects for the time, but also the way it made

people feel, and so all those things are tied into podcasting

as content plus the delivery, also your your attitude, your

confidence, and your life skills. We're going to talk

about that as we get into the next point. Is this is all about

you, and so that was part of my talk. And then I went into your

typical Davisms. Right? If you haven't heard this before, this

is what makes good content: laugh, cry, think, groan,

educate, or entertain. Save them time or save them money. These

are things that I quote all the time. What makes a good podcast?

Try to do more than one of these in an episode. Laugh, cry,

think, groan, educate, or entertain. Save them time. Save

them money. And if you can do information that you can't get

anyplace else, that's a an added bonus. So that's the second

thing that happened at Empowered Podcasting Conference. Was in my

talk, I got into and it was covering really the same topic I

cover a lot, but in a completely different way, and that is what

makes a podcast remarkable.

Yeah, yeah, yeah. The

most important skill in being a great

podcaster. Some people think you have to have great pipes, right?

You have to have a great voice. You have to be funny, whatever

it is. And Mark Maron said this. And the further I go into

podcasting and just looking at entertainment, it's none of

that. It's your ability to listen. And here's the thing: if

you look at your childhood, if you look at your successes, your

failures, your relationships, your location, your courage,

your confidence, whatever it is-all those things-we could go

on a whole lot longer than that. There are so many things that

make you you, and those guys. Kind of get rolled up into, and

again, we could make this a much longer list, but it's your

attitude, it's your confidence, and then again, your listening

skills. I'm going to give you a quick example. I live in Akron,

Ohio. We're about an hour south of Cleveland. We have a football

team where we paid a guy with 17 sexual. What's the word here?

People accused him of doing naughty things at massage

parlors, and we hired him anyway. And when we hired him,

we gave him $230 million. The only problem is this guy didn't

want to come here. That's why we had to give him $230 million,

and he's awful. He's not a good at his job, which is throwing

the ball. He's really good at throwing the ball towards

someone and having it land about three feet in front of their

actual, you know, person. And when he came out, because he's

in general, you know, he's got a bit of a reputation. He got

booed a lot. That is feedback right there, and his result was,

"Well, you guys don't like me. Basically, in a nutshell, I'm

paraphrasing. And so, did he say I'm going to get better? Did he

say thank you for the feedback? Can you give me more detail on

that? No, he simply said, "It's not my fault. It's not the

performance. These people don't like me. And so this is where.

And do I think he's going to change? No. His attitude just

proved it. It's not the performance. He just said, "It's

not the performance. And I hear this so often, where someone

will hire me and go, Dave. Can you help me grow my show? And I

will say, sure, great. Which episode do you want me to listen

to? And they say, Oh no, no, it's not the content. Really?

They're again not willing to listen to any feedback. So your

attitude, your confidence, and your listening skills all make

you, and then it's a matter of you listening to your audience

give you feedback, and then implementing that when it's

appropriate. Because there are those people that want you to do

a completely different show that's not in your just business

plan or whatever you want to call it, because it's you want

to inspire, educate, entertain, whatever you want to call it,

your audience in a way to where they cannot help but tell their

audience. So we're trying to inspire our audience to grow,

but also to tell them, their audience, about how great you

are. That's the goal. And to make really good content, you

got to be willing to listen. And I'm going to be honest with you:

the last month or so, I've been working with different people,

and I always kind of joked and go, "It's my art, man, right?

And I understand that that could be the possibility. I'm not sure

most podcasters are willing to go, "Oh, thank you for the

feedback. I'm going to change that, and then they're going to

wonder why their show isn't growing.

Yeah, yeah, yeah. So this

one. this one I kind of scraped up against

because people are always asking how to grow my show, and I've

been teaching weekly classes on growing your show. And here's

the the scary part: this is kind of a YouTube thing, but people

are also using the idea in audio, and it's called the

outlier strategy. Let me explain it briefly to you. So, if you

look at a YouTuber, and you and another YouTuber share the same

audience, you're talking more or less about the same things. So,

you look at your competition, and you see that wow, out of the

last six six episodes, they all got 10,000. Except that one got

70,000 views, and you're like, whoa, that did whole lot more.

That's called an outlier. And the strategy is this: okay,

since you both share an audience and it resonated with that

audience. You should do a show on that topic, but from your

perspective. And what again is kind of scary is there are

people on YouTube having success with this, and so what happened

is in some cases we're all looking for what's the least

amount of work I can do to do this, and we tend to think that

AI is kind of like Glinda the Good Witch's magic wand. She can

just wave it, and views and downloads will fall from the

sky. So instead of watching the video. And then going, ooh, I

could spin this this way. They actually go to YouTube, where

it's very easy to grab the transcript of a video. Then they

go to their favorite AI tool of choice. They paste the

transcript and say, rewrite this in my voice, and so it comes out

kind of sounding like you. But here's my favorite part that I

just smack my head and go, "Wait, what? And that is the

reason they're doing a podcast is they want to be seen as a

thought leader, using someone else's thoughts, I want to be a

thought leader, and there are a couple things that we have seen

with this, and that is just because it worked for them

doesn't mean it will work for you. Well, why doesn't it?

Because we share the same type of audience, and it's that type.

It's that it's that it works 80% of the time, and I'm just

pulling that stat out of my butt. But realize sometimes it's

that extra 20% That extra 20% of you being you is what makes it

work for you, and consequently, it worked for them. But you

don't have that extra icing on the top that makes them them, so

it doesn't work for you. And then you wonder why. Here's Mark

Maron.

You're not thinking your own thoughts. You're a hack

with an excuse for why you're failing. Anyway, how's

everybody?

And I, I totally understand why. Look, I get it.

There's only so many hours in a day, and if we can take

something that looks like a sure thing and do it, and save time

and get the same results. Why wouldn't you do that? But here's

if you go to YouTube, and if I don't, this probably

happens no matter what your genre is. But like for me, I'm

looking at you know YouTube about podcasting, about you know

videos and cameras and all that kind of stuff, and after a

while, you notice that we're all clones. And yes, there's always

going to be overlap, but it seems like there's more overlap

because somebody out there will do something original, and it'll

stand out, and then everybody does the same standout to where

it's not standing out anymore. My my young niece, who is now

not young, she I remember when she was in high school, she

decided she was going to be goth because she didn't want to be

like everyone else. And then I thought it was hilarious because

all of her friends were goth and she didn't stand out at all in

the 80s. Back in the day-oh, I mean, in the '70s, there was Led

Zeppelin, and then in the '80s, there was a band that sounded

just like Led Zeppelin called Kingdom Come, and in the 2000s,

probably there was a band called Greta Van Fleet, who also

sounded like Led Zeppelin, and it's like a piece of scotch

tape. You can only stick that thing on so many times till

people go, yeah, this doesn't work anymore. There was a band

in the '80s called Cinderella. They had a complete ripoff band

called Girl School, and the derivative of something else is

usually not as good. But this a and this makes me sound like I'm

I'm anti AI. I'm absolutely not. There are things that I do, like

I did a brain dump of the episode you're listening right

now, and I said, "Can you pull out the main points and then

arrange them in a way that might make a little more sense?

Because I was all over the place, and so I am using a

bullet points that I came up with, but arranged by my good

friend Claude, which brings me speaking of AI to our next

topic.

Yeah, yeah, yeah.

I love when have you ever had something you

wanted to say and you couldn't figure out how to say it, and

then somebody said it better than you could say it, and so I

got to give credit to April and Alter. She is a huge YouTuber,

and when she said this, I was like, "That's exactly what I'm

trying to say. So kudos to her. But my next point here is,

again, we have this AI shortcut, and really, what you're doing

when you're using somebody else's transcript, it's like

cheating off the smart kid, and I did that to be honest with you

in college when I got my electronics degree. If I if it

wasn't for Gary being my lab partner, I never would have had

my degree, and so I would kind of just do what Gary did, not

really on. Understanding why Gary did it, and so

consequently, when I got my degree, if somebody had said,

"Yeah, make a circuit like this, I would have been like, "What?

Because I really didn't get it, and so when we're all grabbing,

when we're trying to be a thought leader by grabbing

somebody else's thoughts, you you are losing something. Then

this is where April Lynn said this: your intuition. So why

aren't people doing as much creative things that really rely

on you being you? Is because when we rely too much on AI, to

where we don't really understand what we're saying and why we're

saying it and how it makes people feel. Your

intuition-you're just being a parrot of somebody, and

intuition was the word I was looking for. And how are you

going to then, if you don't really understand this stuff,

you're just mouthing the words, how are you going to be able to

pick what resonates with your audience? You're just going to

go by views and downloads and things like that. That's for me.

I want to know my audience. That's why last week I did that

episode about Dolly Parton. I could have gone to each video

and just asked it to summarize it. Nope, I watched every video,

granted it like two and 2.5 speed, but I wanted that

information to be in my brain so that I have that information. So

be very careful and protect your intuition. the The whole again,

just cheating off the smart kid in the long run is not going to

work, and she's the one that pointed out that this this whole

strategy, the outlier strategy, she goes it it kind of works,

and that's why a lot of people are teaching it, a lot of people

are using it. To me, it's just turning into a giant podcast

circle jerk because I have seen people use AI so much, and

here's the thing you have to remember: you never hear AI say

something in a somewhat confident manner. I've never

seen it go. Well, Dave, you might want to try this. I'm not

sure if it's going to work, but you could do blah blah blah. No,

it always goes. Here's the next step you should do. Do this. Do

that. Do that. It never. It always says it very confidently,

and you're like, okay, so you do it. But realize I've seen AI

completely scrub you out of your podcast to where it just sounds

like everybody else, and that's the part that I think again is

what separates us. Not that every podcast should be story

time with Dave, but it is what separates you from everybody

else's show. Nobody has your stories. Nobody has your

insights. Again, all those things I mentioned, your your

background, your your youth growing up, your parents,

everything that makes your attitude, your courage, and your

listening skills are the things. And if you scrub all of that

out, well, then it's just typically surface level level

information that you could probably just ask AI for. In

which case, why do I need you? So be careful with that.

Yeah, yeah, yeah.

Some of my biggest takeaways are still on

their way in just a few minutes. If you're liking this

information, go over to schoolofpodcasting.com/follow.

Follow the show and never miss an episode. And I'll get to

those insights right after this.

One

of the biggest, like all kind of moments. I was

talking with Paul Gouder. He's been on this show. I'll put

links in the show notes. He is an email guru. It was great to

see Paul. Super nice guy. And if you want to learn email

marketing, you can't really do much better than Paul Gouder.

Really good guy. And I was telling him how when Pod Page

merged with the School of Podcasting, we kind of had too

many email lists, and so I had one that I really did for

marketing in ConvertKit, which I know is Kit, but you know, old

dog, new tricks. I was using Kit, and I was using Substack.

Substack for me is kind of where ex reporters go to pontificate

about my thoughts on the current situation, kind of not really a

marketing tool, and we decided to use Substack, and it's it's

working okay, right? But it's I can see in my stats where I'm

not driving as much traffic to my website as I used to when I

was using Kit. And so I was talking to Paul. I said it is

weird because my list is growing at Substack. Probably, you know,

a handful of people a week, even if I'm doing nothing, are

finding my newsletter@podcastingobservations.com.

And I was like, it's you know, and they're adding all these new

features. You can now comment, and there's this, and you can do

video. It slices, it dices, it even juliennes. And Paul said,

"Yeah, it's almost like it's becoming a platform. And I go,

"Yep. And he goes, "And what do platforms do? And I go, "Where

are you going with this, Paul? You know. And he goes, "Well,

don't most platforms change the rules once they get to a certain

level of popularity, and I went, yeah, TikTok, Facebook, YouTube,

all of these places. At times, you don't have direct connection

to your audience, right? Facebook, even if you pay them,

it's not going to go to all of your friends. TikTok has an

algorithm. YouTube has an algorithm. You know it doesn't

have an algorithm. Email lists. Those are people who have said,

"I like your stuff. I would like more, please, more, please. Can

I get more? There's no algorithm in an email list, and I went,

"Dang, that's a really good point. So as much as we go, oh

look at me, I've got eight quadrillion views on YouTube

because now it's a millisecond as a view. Okay, hope your ego

enjoys that. A much better stat is I have a 40% open rate on my

newsletter. That was one. Thank you, Paul Gouder. That really

made me. If you can make me think, I am your friend for

life, and so I will continue to ride the wave that is Substack.

But I always export my list every month just in case,

because you know, big four, big platforms tend to do wonky

things like just oh sorry we're not doing that anymore. There

was a parenting podcast on YouTube that got pulled off of

YouTube with no kind of like warning shot. They're just like

nope, you're gone. No explanation as to why. And when

he went over and said hey can I get a reprieve on this. The the

again the the same automation that turned off his show, the

same automation denied his request for hey can we get a

reprieve on that, and for him and this see this doesn't work.

He went to James Gridlin at Podnews.net, an absolutely

amazing resource about podcasting, and James made it a

story because it's a big deal. But here's the thing: YouTube,

Spotify, all these big platforms are removing people for no

reason because they're using again our good friend AI, and

when you go to Appeal the decision. Yeah, you're in front

of another AI judge that puts it down. And after James is able to

kind of publicly shame YouTube, they put that show back. But

James can't spend every day saying shame on you, YouTube.

You shut another person down.

So that's one when we talk about email versus platform. I think

I'm going, you know, email, and like I said, right now I am. I

understand that Substack could be, again, could be a platform

that doesn't do nice things, but I'm going to ride that for a

little bit, and I've already got some systems in place to replace

some of my automation that I got from my email list in another

system that I'll be talking about in the future.

Yeah, yeah, yeah.

And this last one was a big surprise to me. But

here's the thing: if you want to build your authority, tell some.

to do something, and when they do it, and it works, they will

believe everything you say. So in this case, I'm talking about

my buddy Ralph Eastep Jr. He was the grand poobah sponsor. I

don't think that was the official title, but he was the

big sponsor. He's the content creator's accountant. He's got

his new show now daily, the becomingfinanciallyconfident.com,

and Ralph did a keynote, and he said, when you go home, look at

your checkbook for your podcast. Now I do. There are two banks

that I really love. One is SoFi because you can earn interest on

your money in there, and I also use Acorns for my business.

Again, Acorns is really cool because when I buy something for

$1.75, they round it up to two bucks and put that into an

investment account. Really cool. Links to both those in the show

notes because they do have an affiliate program. And again,

I'm not recommending them because of the affiliate.

Program. I'm recommending them because I use them. So I go in

and I look at my business checking account, and the first

thing that really pops off is I've been paying $57 a month for

an SEO mastermind that I haven't been attending, and I could go

into the rest because one was $10 for an email address that I

don't use anymore. Long story short, close to $100 a month,

and that's just looking at it for five minutes. And this is

really why you want to have your own bank account for your

podcast because everything in there is a payment for something

you use your podcast for. But that was one that Ralph said,

"Go home and try this. I did it and was like, holy cow! And so

now, when Ralph tells me to do something, I'm gonna be like, I

I gotta go check that out. But that was a quick one. But that

was one that was very powerful.

Yeah, yeah, yeah.

And one more quick story. This was in my

presentation. We all think if I get the equipment from this

person and host where they host, and you know, just reproduce

everything they do. That we will be just as successful as they

are. And I've always said it's not the gear. And so there are

two things. There's the band Extreme. You might remember them

from I believe it was the '90s when they hit with More Than

Words, a very mellow song. They sounded like the Everly Brothers

from the '50s, and yet they're really a hard rock funk band,

and so they got famous for doing the wrong type of song, which is

a lot like if you do that outlier strategy they were

talking about, and you end up talking about something that

you're really not that passionate about. If that hits,

you're going to be stuck talking about stuff that you don't

really like, but Nuno is their guitarist, Nuno Bettencourt, and

he got to actually play Eddie Van Halen's rig. And as a guitar

player, we all wanted to sound like Eddie. And well, here's

Nuno telling that story.

Actually, got to play Eddie's rig in front of Eddie

like I did, and he's asking me to play his rig. I'm gonna

finally, after decades of a being VH1 and VH2 to my sound on

porn graffiti, I'm finally gonna sound like Edward. And I was so

disappointed. I sounded just like me. It was so horrible. It

was like a horrible nightmare.

And in the early days of podcasting, we all

bought high LPR40 microphones because we wanted to be Leo

Laporte, and it's not the gear. So don't try to be somebody

else. Lean into being you. You're very good at being you.

So be you. Find out what your audience wants. Give it to them

in a fun and educational way, an inspirational way. Whatever

you're trying to do to your audience, have a website and do

something that's remarkable, and that's the last little lesson

that I just discovered today. I started this episode on

Thursday. It's now Saturday night, and I want to share this

story because it's the other side of being remarkable.

Yeah, yeah, yeah.

Because we're trying to get people to talk

about our stuff, and there was a movie in the box office growth

in China. It was called, I believe, it's pronounced New

Lie. And the first week when this movie opened, it was made

on a very small budget. Different reports say it might

be as small as $200. It was done by a mother and her son using an

iPhone, and it came out and it actually lost money. And they

started pulling it from all the movie different theaters and the

talk about it online. There were so many memes about this, and

people just called it the worst movie ever. So they were talking

about it, and I believe they're going to have the last laugh

because it was so bad. How bad was it that people started going

to see it? And reports are now saying that it made around $9.3

million. So be be remarkable in one way or another.

Yeah, yeah, yeah.

Quick update on episode 1049. I was talking

about YouTube changing their monetization criteria, and I

made a children's story about all the different ways I hate

Spotify for creators as a media host. I love them as a music

service, but I hate them as a media host. And since then,

those two big companies that were in the Amp Accords, which

was where these all these big companies got together to come

up with a definite definition of what a podcast is, and in weeks

of that coming out, Spotify came out with a button to skip

advertising. Which, if you're an advertiser, that hurts a little.

That's got a little bit of a sting. And after going through

all the hassle of having everyone agree that a play or a

view, whatever you want to call it, would be 30 seconds, and

YouTube. Has come out and said, "Nope, a view is now zero. Yep,

if you mouse over a thumbnail on YouTube, that counts as a view,

and they've mu. They've moved to what a what the previous view

number is now has a new name. But I'm just pointing this out

because mark your calendars, give them a month or two.

Somewhere YouTube is going to come out and talk about how they

did however many trillion, whatever bazillion quadrillion

views in a day, and they're going to assume we all forgot

that they changed the definition of views because they did that

with Shorts. So I'm just again saying, are we really? These are

the people we want to partner with. That we come up and we all

shake hands and we agree on something, and then weeks later

they just kind of shoot us in the back. I'm just saying.

Yeah, yeah, yeah.

schoolofpodcasting.com is the website listener. That

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and our coaching. It's all there. schoolofpodcasting.com.

Thanks so much for listening. I'm Dave Jackson. I help

podcasters. It's what I do. Been doing it for over 20 years, and

I can't wait to see what we're gonna do together. So until next

week, take care. God bless. Class is dismissed.

If you like the show, please share it with a friend.

If you like the show, pretty pretty, please share it with a

friend right now.

Yeah.