Content Creation Episodes

In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaste...

Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves in podcasting. Find Jodi at www.voiceroversandvocals.com Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast...

Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence. Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/store G...

How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs. Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVI...

Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has Audible. When you change the information that is feeding your brain, you change the output of your show. Join the School of Podcasting Commun...

Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it. Join the School of...

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. I also talk about what GOOGLE thinks is good and what stops us from making WOW content. Join the School of Podcasting Community Risk-Free Are you looking to start...

Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group). Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just ...

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation. Join the School of Podcasting Community Risk-Free A...

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur. Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Conte...

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings. This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and...

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement, and that's what we're gonna talk about today. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast...

You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it. Full show notes with video of the performance at www.schoolofpodcasting.com/908 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and o...

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show. I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments. Check Out Dave's Books As an Amazon Associate, I earn from qualifying purchase...

We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level tech so you can find what works for you! Click Listen! OK Boomer! It's Time To Start Your Podcast ...

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard. An entrepreneur can boost sales when their podcast is On a regular schedule (it helps you be seen as reliable). Makes points through personal stories (it helps them to know you, while not going on a complete tangent). Good. Most people do not l...

In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests. We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process. Throughout the episode, we highlight individ...

Jeff Sieh, a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate video production and website building to exploring social media. During one of these explorations, he stumbled upon Pinterest on a podcast. Hearing about the surge of traffic it brought to a blog stirred his interest. His first foray into Pinterest was a blog post, Manly Pinte...

Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember. Your Legacy I saw someone today that I had not seen in at least 31 years and probably more. The last time I saw him he was a little boy who acted like a little boy. He didn't pay attention; he was hyperactive and always running around and made the job of his Sunday School teacher so hard...

One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole, and how to avoid them so you can get back to making great content that you can confidently promote. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the Scho...

This episode is based on an exercise from the book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words. The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708. Join the School of ...

NOTE: Today's show is NOT edited to show how much editing I do. JOIN THE SCHOOL OF PODCASTING Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodby...

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing. Before we get into stats, we need to understand that downloads are just ONE WAY to measure your success. I know our ego is involved but the problem with comparing your podcast stats with others is: Podcasting is a lot like golf or bowling or any other sport that you do against yourself. I'm not saying there is no c...

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. Creating Better Episode Titles For Your Podcast NPR SITE NPR PDF More Headline Training from NPR LISTENNOTES INFORMATION What is Listennotes.com Global Rank? This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score). According to their site: * Other websites / apps ma...