Welcome to the new School of Podcasting!

Content Creation Episodes

Explore techniques for creating compelling, high-quality content that resonates with your audience. Delve into strategies for episode planning, storytelling, and listener engagement.
The Impact of Your Podcast Stories and Strategies
May 20, 2024

The Impact of Your Podcast Stories and Strategies

Today I talk Mark Lawley from the Practical Prepping Show . I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grow...

Listen to the Episode
Mastering Podcast Rebranding: Lessons from the Front Lines
April 29, 2024

Mastering Podcast Rebranding: Lessons from the Front Lines

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the s...

Listen to the Episode
Crafting Engaging Content: Insights from Joe Pulizzi
April 1, 2024

Crafting Engaging Content: Insights from Joe Pulizzi

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc. , and This Old Marketing show for years to coincide with his amazing books like Content Inc . , Epic Content and Th...

Listen to the Episode
What is Podcasting 2.0? Transforming Listener Engagement and Earnings
March 25, 2024

What is Podcasting 2.0? Transforming Listener Engagement and Earnings

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from tradition...

Listen to the Episode
Podgagement: Because It's All About Engaging Your Audience
Dec. 18, 2023

Podgagement: Because It's All About Engaging Your Audience

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with ...

Listen to the Episode
Pushing Boundaries: Lessons Learned from Doing Things Poorly as a Podcaster
Dec. 4, 2023

Pushing Boundaries: Lessons Learned from Doing Things Poorly as a Pod…

You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it. Full ...

Listen to the Episode
What Makes This Great? Behind the Scenes With David Hooper
Nov. 6, 2023

What Makes This Great? Behind the Scenes With David Hooper

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcast t show. I've known Dave for years and respect his insights and snarkiness, and when I...

Listen to the Episode
Capturing Fleeting Ideas That Your Audience Needs to Hear
Oct. 30, 2023

Capturing Fleeting Ideas That Your Audience Needs to Hear

We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering infor...

Listen to the Episode
How to Build a Podcast  that Drives Leads and Credibility
Oct. 23, 2023

How to Build a Podcast that Drives Leads and Credibility

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer , who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your v...

Listen to the Episode
19 Amazing Tips To Speed Up Your Podcast Workflow
Aug. 28, 2023

19 Amazing Tips To Speed Up Your Podcast Workflow

In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests. We cover a wide range of strategies to...

Listen to the Episode
Pinterest? Really? Repurposing Content To Increase Your Reach and Exposure with Jeff Sieh
Aug. 14, 2023

Pinterest? Really? Repurposing Content To Increase Your Reach and Exp…

Jeff Sieh , a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate v...

Listen to the Episode
Are You Primarily Audio or Video? Three Ways Your Show May Be Frustrating Your Audience
July 31, 2023

Are You Primarily Audio or Video? Three Ways Your Show May Be Frustra…

Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember. Your Legacy I ...

Listen to the Episode
The Squeeze vs. the Juice: Avoiding Podcast Rabbit Holes
July 24, 2023

The Squeeze vs. the Juice: Avoiding Podcast Rabbit Holes

One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a po...

Listen to the Episode
Does your  podcast description  fit only YOUR show? - in 10 Words or less
June 26, 2023

Does your podcast description fit only YOUR show? - in 10 Words or …

This episode is based on an exercise from the book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible ), where you have to describe your show in a way that can't be used by o...

Listen to the Episode
How to Record a Solo Podcast Without Sounding Scripted
June 19, 2023

How to Record a Solo Podcast Without Sounding Scripted

NOTE: Today's show is NOT edited to show how much editing I do. JOIN THE SCHOOL OF PODCASTING Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our compre...

Listen to the Episode
Sharing Podcast Launch Numbers
May 22, 2023

Sharing Podcast Launch Numbers

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing. Before we get into stats, we need to under...

Listen to the Episode
Podcast Stew: Better Episode Titles, A Good Hook, Bogus Stats, YouTube Music
May 8, 2023

Podcast Stew: Better Episode Titles, A Good Hook, Bogus Stats, YouTub…

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. Creating Better Episode Titles For Your Podcast NPR SITE NPR PDF More Headline Trainin...

Listen to the Episode
Listener Preferences and Finding Your Podcast Length Sweet Spot
April 24, 2023

Listener Preferences and Finding Your Podcast Length Sweet Spot

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their tho...

Listen to the Episode
Podcast Formats: Finding the Right Fit for Your Content
April 17, 2023

Podcast Formats: Finding the Right Fit for Your Content

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum i...

Listen to the Episode
The When and How of Rebranding Your Podcast Without Shooting Yourself In the Foot
April 10, 2023

The When and How of Rebranding Your Podcast Without Shooting Yourself…

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including...

Listen to the Episode
Overcoming Overwhelm: Three Free Tools and a Strategy
March 20, 2023

Overcoming Overwhelm: Three Free Tools and a Strategy

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with everything can be hard. It’s important to know that you’re not alone in feeling ...

Listen to the Episode
The Top 8 Podcasting Pet Peeves (2023) That Make People Leave Your Show
Feb. 6, 2023

The Top 8 Podcasting Pet Peeves (2023) That Make People Leave Your Sh…

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast ) today; we are looking at the other end. Share your feedback via the Survey 865 When it comes to podcasts, the goa...

Listen to the Episode
Six Reasons Your Podcast Isn't Growing.
Jan. 31, 2023

Six Reasons Your Podcast Isn't Growing.

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive rel...

Listen to the Episode
How to Write a Podcast Description That Grows Your Podcast Downloads
Jan. 23, 2023

How to Write a Podcast Description That Grows Your Podcast Downloads

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING CO...

Listen to the Episode
Leave a Message