Welcome to the new School of Podcasting!

Content Creation Episodes

Explore techniques for creating compelling, high-quality content that resonates with your audience. Delve into strategies for episode planning, storytelling, and listener engagement.
15 Insightful Tips For Podcasters From Watching the Beatles Get Back
Dec. 6, 2021

15 Insightful Tips For Podcasters From Watching the Beatles Get Back

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from. Ready To Start Your Podcast? You may think nobody woul...

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Honestly, How Long Does it Take to Create an Amazing Podcast Episode?
Nov. 29, 2021

Honestly, How Long Does it Take to Create an Amazing Podcast Episode?

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour. I asked my audience how long it took them from idea to p...

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Does the Audience Need to Hear Your Guests ENTIRE Backstory?
Oct. 25, 2021

Does the Audience Need to Hear Your Guests ENTIRE Backstory?

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help...

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What Podcasters Can Learn From Squid Game
Oct. 18, 2021

What Podcasters Can Learn From Squid Game

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see wha...

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Is It Time To Sell Your Knowledge In an Online Course?
Sept. 6, 2021

Is It Time To Sell Your Knowledge In an Online Course?

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and lau...

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How Do You Define Podcast Success?
Aug. 30, 2021

How Do You Define Podcast Success?

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. SPONSOR: Podpage Podpage is the easiest way to build a website for...

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Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative
Aug. 23, 2021

Danielle Desir is Building a Deeper Engagement in a Facebook Group Al…

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for y...

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What Makes This Podcast Great? Jordan Harbinger Edition
Aug. 2, 2021

What Makes This Podcast Great? Jordan Harbinger Edition

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left h...

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What Would You Miss If You Had to Stop Podcasting?
July 26, 2021

What Would You Miss If You Had to Stop Podcasting?

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to ...

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ATTITUDE: Joe Saul-Sehy's Secret Weapon to Podcast Success
June 28, 2021

ATTITUDE: Joe Saul-Sehy's Secret Weapon to Podcast Success

Today we hear part 2 of my conversation with Joe from Stacking Benjamins ( Hear Part 1 ) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better. SPONSOR: Podpage Have...

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Editing Your Podcast Interview For Content
May 31, 2021

Editing Your Podcast Interview For Content

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for: 1. When did their response start to actually answer the question I asked. 2. Is it a good answer? Does...

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Nobody Gets On a Bus Without Knowing Where It's Going - Your Podcast's Intro
May 24, 2021

Nobody Gets On a Bus Without Knowing Where It's Going - Your Podcast'…

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insigh...

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How to Find and Choose a Co-host for Your Podcast
May 3, 2021

How to Find and Choose a Co-host for Your Podcast

I reached out to you and asked how you found your co-host and you were nice enough to reply. SPONSOR: School of Podcasting Audio Editing If you're stressed out about your podcast, and you're spending too much time, check out ...

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Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth
April 19, 2021

Podcasting Can Give Your Audience Something They Are Dying To Hear: T…

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and repor...

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Impacting People From Your Bedroom: Collin From Pet Sitter Confidential
April 12, 2021

Impacting People From Your Bedroom: Collin From Pet Sitter Confidenti…

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned...

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Where Will Your Podcast Take You in Five Years?
April 5, 2021

Where Will Your Podcast Take You in Five Years?

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are. Podcasting allows you to...

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Creating a Personal Podcast Brand That Resonates with Your Audience
March 8, 2021

Creating a Personal Podcast Brand That Resonates with Your Audience

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developi...

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Podcasting Consequence: Can You Break Your Podcast?
March 1, 2021

Podcasting Consequence: Can You Break Your Podcast?

In talking with new and seasoned podcasters I often hear questions that lead me to believe that people think they can "break" their podcast. Today I talk about a few questions I've heard and how 99% of the time you're not goi...

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How To Be Amazing and Leave Them Wanting More - with Valerie Geller
Feb. 15, 2021

How To Be Amazing and Leave Them Wanting More - with Valerie Geller

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Per...

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Three Tools To Boost Your Podcast Brand
Feb. 8, 2021

Three Tools To Boost Your Podcast Brand

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. I also share three tools that you can use to boost your podcast brand. Don'...

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A $4000 Podcast Auditor Ambush
Dec. 21, 2020

A $4000 Podcast Auditor Ambush

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to...

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Removing Randomness Results in 8K Downloads Per Episode
Dec. 14, 2020

Removing Randomness Results in 8K Downloads Per Episode

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey ...

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11 Steps I Took To Create a "WOW" Interview
Oct. 26, 2020

11 Steps I Took To Create a "WOW" Interview

Last week , I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I s...

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How to Tell Better Stories with Matthew Dicks
Oct. 19, 2020

How to Tell Better Stories with Matthew Dicks

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytellin...

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