Welcome to the new School of Podcasting!

Content Creation Episodes

Explore techniques for creating compelling, high-quality content that resonates with your audience. Delve into strategies for episode planning, storytelling, and listener engagement.
What Podcasters Can Learn From Eddie Van Halen
Oct. 12, 2020

What Podcasters Can Learn From Eddie Van Halen

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit m...

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Six Strategies To Make Your Podcast Interesting
Sept. 28, 2020

Six Strategies To Make Your Podcast Interesting

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things ...

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Super Serve Your Niche - Lessons from Tyler Perry
Sept. 7, 2020

Super Serve Your Niche - Lessons from Tyler Perry

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson. (...

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How To Measure Your Podcast Audience Engagement
Aug. 31, 2020

How To Measure Your Podcast Audience Engagement

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting?...

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Avoid Flushing Your Audience Goodbye
Aug. 3, 2020

Avoid Flushing Your Audience Goodbye

There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast fe...

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Podcasting Best Practices
July 13, 2020

Podcasting Best Practices

I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses...

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Interview Clips At the Start of Your Show
July 6, 2020

Interview Clips At the Start of Your Show

I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy. The interview snippet should build anticipation Piques t...

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Fixing a Mistake in Your Podcast Episode
June 1, 2020

Fixing a Mistake in Your Podcast Episode

My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast. SPONSO...

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What podcasters can learn from the Tiger King
April 6, 2020

What podcasters can learn from the Tiger King

The Train Wreck That is the Tiger King is in the Top 10 of Netflix After the fourth person had asked me if I had watched the Tiger King on Netflix I decided to give it a try. It's not good. I got about halfway through and onl...

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What Does Bad Audio Sound Like?
March 23, 2020

What Does Bad Audio Sound Like?

What do people mean when they say "Bad Audio" well I made some. You will hear where some strategies DO create bad audio and others (using your phone may not be horrible). SPONSOR: Focusrite Focusrite is giving away a $2300 st...

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A First Look at Descript Software- Transcriptions and Audio Editor in One
March 2, 2020

A First Look at Descript Software- Transcriptions and Audio Editor in…

Descript is software that transcribes your episode and then you can go to the transcript and when you removed it from your transcript, it removes it from the audio. You can fade in and cuts that are a little rough to smooth t...

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15 Things Podcasters Can Learn from Joel Osteen
Feb. 24, 2020

15 Things Podcasters Can Learn from Joel Osteen

I was in Houston for the Spark Christian Podcast Conference where I was speaking. It was a great event for the first time out of the gate and I met some really cool people. My buddy Sunny from the IPN asked me if I wanted to ...

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Doing Something Different
Jan. 27, 2020

Doing Something Different

Every month we have a "question of the month" and this month it's what are you going to do differently in 2020 with your podcast? Because of My Podcast Lee from the Covert Nerd podcast was trying to speak at a panel. He was s...

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What Makes This Podcast Great? Marc Maron Edition
Jan. 13, 2020

What Makes This Podcast Great? Marc Maron Edition

Today we talk about creating great content that people will share, and take a slightly deeper dive into the topic by looking at WTF by Marc Maron . When I reverse engineered the content I consumed, I noticed that no matter if...

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Different Is Better Than Better
Dec. 16, 2019

Different Is Better Than Better

Today I take a lesson from my nine-year-old niece who goes crazy about a Christmas toy that makes absolutely no sense at all. I also have a great conversation with Cole Raven of Podchaser to explain what it is, where it's goi...

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Tools To Clean Up Bad Audio
Nov. 25, 2019

Tools To Clean Up Bad Audio

Today we are talking about Plugins. Plugins are things you add to your audio editing software to make it better, more efficient, etc. The best way to avoid buying these (or using these) is to record good audio in the first pl...

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Building Your Own Value Pyramid
Oct. 21, 2019

Building Your Own Value Pyramid

Today we are going to take the phrase "Value Proposition" which is typically used in business and apply it to podcast. In the past few months, I've attended a fair amount of conferences and I ask people about their podcast. I...

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Homework For Life - Storyworthy is a Book I Couldn't Stop Reading
Oct. 7, 2019

Homework For Life - Storyworthy is a Book I Couldn't Stop Reading

I have added a new book to my "Must Read" list if you are a podcaster. The first one was Platform: Get Noticed in a Noisy World by Michael Hyatt. Why? Because he talks about making WOW content. My second must-read book is Wil...

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Personality, Creativity, and Diversity - Starting a Podcast With Kristen Meinzer
Aug. 5, 2019

Personality, Creativity, and Diversity - Starting a Podcast With Kris…

I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding You...

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Fine Tuning Your Content With Audience Surveys
July 29, 2019

Fine Tuning Your Content With Audience Surveys

I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily c...

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The Ultimate Guide to Hosting and Guesting Podcast Interviews
July 8, 2019

The Ultimate Guide to Hosting and Guesting Podcast Interviews

I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews. Free Podcast Interview Guide Th...

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Podcast Pre-Interviews - Ensuring Valuable Conversations
May 6, 2019

Podcast Pre-Interviews - Ensuring Valuable Conversations

I came across Kent Convington's Fast Lane Podcast University Podcast and I liked the content I was hearing. I was lucky enough to have Kent ask me to be on his show. Then he did something only one other person has done. He as...

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Is It Possible to Air Check My Own Show?
April 29, 2019

Is It Possible to Air Check My Own Show?

Back on episode 655 , we talked about how do you know if your show connects with your audience? That focused on making sure your content was great. Your podcast is a presentation of information. As someone who speaks at confe...

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Focus Is More Important Than Microphones
April 22, 2019

Focus Is More Important Than Microphones

Every podcaster has one thing in common: they all have 24 hours in the day. Today I'm going to share a ton of research and strategies to get your more productive. Last week I talked about five things that you think will grow ...

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