Content Creation Episodes

Explore techniques for creating compelling, high-quality content that resonates with your audience. Delve into strategies for episode planning, storytelling, and listener engagement.
691
Oct. 7, 2019

Homework For Life - Storyworthy is a Book I Couldn't Stop Reading

I have added a new book to my "Must Read" list if you are a podcaster. The first one was Platform: Get Noticed in a Noisy World by Michael Hyatt. Why? Because he talks about making WOW content. My second must-read book is Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Patt Flynn. Why? Because it talks about making sure your product (or in this case a podcast) is going to connect with your audience. My third must-read book is Storyworthy: Engage, Tea...
682
Aug. 5, 2019

Personality, Creativity, and Diversity - Starting a Podcast With Kristen Meinzer

I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ). If you're new to audible you can get the book for free. So You Want To Start a Podcast When I started reading this book you might think, "Oh great, a radio person telli...
681
July 29, 2019

Fine Tuning Your Content With Audience Surveys

I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily consume the data. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins ...
678
July 8, 2019

The Ultimate Guide to Hosting and Guesting Podcast Interviews

I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews. Free Podcast Interview Guide There is SO MUCH information in this episode, I've combined it into a Free Interview Guide. Click Here to Get the Guide For Full Show Notes go to www.schoolofpodcasting.com/678 Topics Include: 3:15 Appreciating your audience 7:29 Don't get blinded by resumes 10:40 Connect...
669
May 6, 2019

Podcast Pre-Interviews - Ensuring Valuable Conversations

I came across Kent Convington's Fast Lane Podcast University Podcast and I liked the content I was hearing. I was lucky enough to have Kent ask me to be on his show. Then he did something only one other person has done. He asked for a pre-interview. He started off by asking about any stories in my life and my career in podcasting. If I wasn't so long winded it would've lasted about 15 minutes, but because I rambled on a bit, it probably lasted 34. Kent was looking to craft a story. Not just hav...
668
April 29, 2019

Is It Possible to Air Check My Own Show?

Back on episode 655, we talked about how do you know if your show connects with your audience? That focused on making sure your content was great. Your podcast is a presentation of information. As someone who speaks at conferences, and use to teach in the corporate world there are always three presentations. The presentation you planned The presentation you delivered The presentation you wish you had delivered. The way to avoid those regrets is through planning, but also by learning from you...
667
April 22, 2019

Focus Is More Important Than Microphones

Every podcaster has one thing in common: they all have 24 hours in the day. Today I'm going to share a ton of research and strategies to get your more productive. Last week I talked about five things that you think will grow your audience but don't. This is continuing on with that theme of determining what you want to do, and then getting it done. One of my favorite quotes from Abraham Lincoln is “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” If you ...
666
April 15, 2019

Five Things That WON'T Grow Your Audience

We only have so many hours in a day, and today I'm starting a two-part series on being more productive. The first thing you need to identify is activities that take up your time and provide no benefits. Today I have five. Asking For Subscriptions Before You Deliver Value 2:11 The podcast audience may see this as a commitment. In the same way that I have test driven every car I've ever purchased, I think people need more than two minutes of your show before we start begging them to subscribe. N...
665
April 8, 2019

Saying More With Less - The Power of Editing Your Podcast

So many people fear they will sound stupid or unprofessional but this is not something you need to worry about as even a show that is recorded live can be edited before being sent to your audience. Today I share some examples of the theories I used to edit my show Because of My Podcast: I'm Up For A Webby Award 1:49 Emily Prokop from The Story Behind podcast has been on the show before as she got a book deal "Because of her podcast" and how she has been nominated for a Webby award. PLEASE VOTE...
663
March 25, 2019

The Top Podcasting Crutch Words and How To Stop Saying Them

What is Your Crutch Word - How Did You Get Rid of It? Crutch words are we words we use when our brain can't come up with something to say. They are used to fill up silence that some feel is awkward. We all have them, and they are only an issue when they are used so much that it becomes distracting/annoying. Please realize that never having a crutch word may be impossible. Often we don't even hear them. So we have to start with identifying that we have a crutch word. When I asked you about your ...
659
Feb. 25, 2019

Your TOP Podcast Peeves 2019 Edition

Podcast Pet Peeves 2019 06:13 A peeve is defined as "a source of annoyance or irritation." Today we are talking Podcasting Pet peeves, but not just pet peeves but your TOP pet peeves. When you listen to a podcast and you hear this you reach for the unsubscribe button. Contributors: Stephanie - Ex Pat Rewind at stephfuccio.weebly.com Jonathan - Weekly Awesome Scott McCarthy - Moving Forward Leadership Bill from Youth with a Mission Trish - Honest Nurse Podcast Scott - What Was That Like? Issa F...
656
Feb. 4, 2019

Building Community The No BS Approach to 1000+ Members

Last week we spoke about making sure you have great content, today we have tips on building your community. Because of My Podcast - I've Got press Passes to the On Air Festival On-Air Fest is advancing the culture of audio. We bring together an expansive range of emerging and established voices to explore the creative possibilities of sound. Across multiple spaces in Brooklyn's Wythe Hotel, over 100 talent will share innovative ideas and showcase new work. Join us for a weekend of intimate con...
652
Jan. 7, 2019

Smarter Podcasting - Avoid These 7 Time Wasters

This is another episode where I share some of the "mistakes" that I see people are making in the podcasting space. We need to focus on our audience, not the technology. There are times when we focus on the technology because you are using the wrong tool. Here are things some thing that may be burning you out, wasting your time, and stopping your podcast from being successful. Sometimes Obsess Over Details that Don't Effect Our Episode As a tech support person, I see people obsess over details t...
645
Nov. 19, 2018

The Courage to Make Mediocre Things - Cathy Heller from Don't Keep Your Day Job

Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousand...
644
Nov. 12, 2018

Positioning Your Podcast For the Long Haul (Three Things You Need 2018 Version)

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights). 2:45 How podcasting is like an iceberg, and today we are talking about the par...
641
Oct. 22, 2018

11 Things Podcasters Can Learn From Netflix

Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts [1:36] PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can als...
640
Oct. 15, 2018

Don't Dump Your Podcast For Facebook Live Just Yet

Today on episode 640 of the School of Podcasting we are looking at Facebook Consumption and how it stacks up against YouTube and Podcasting. Paul Colligan has a new report and it's fascinating. Because of his Podcast: Troy Heinritz had his name in the Blacklist TV Show Troy Heinritz has been mentioned on this show many times and today on episode 640 is another time. I was getting caught up on the Blacklist Television show on Netflix and in the "Nicholas T Moore" episode they are looking at the ...
639
Oct. 8, 2018

Vicious Listener Comments That Were 100% True

Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting Sponsor: Podcastguests.com 3:47 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory To...
638
Oct. 1, 2018

Your Spin Free Zone

Today on episode 638 I am talking about controlling a conversation from two different angles. Bonus Content Why Squadcast is the Best Tool for Recording Interviews I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains Why he (a programmer) and his brother (an audio engineer) started Squadcast How they had an issue, but it has been solved and they may have their solution patented What is coming in the future Squadcast is super ea...
636
Sept. 17, 2018

The Ultimate Guide to Launching Your Podcast

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was Step 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with cohost(s). Step 3: Pick how you will podcast. Step 4: Pick where will you podcast? Step 5: Pick a...
635
Sept. 10, 2018

Logic and Emotion in Your Podcast

Podcast Question Of the Month If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18 Slick Text Update 3:...
631
Aug. 13, 2018

How Podcasting is Like Shoe Shopping

In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned temi.com and revs.com but the one thing I didn't think about is how you can use it as an editing tool But What if Things Go Wrong? I drove to Nashville this week to attend two events. One was the Nashville podcasters meetup, and the other was the launch party of Without Warning by Sheila Wysocki which had a room full of pr...
628
July 23, 2018

Are You Making These Podcast Mistakes Part II

Becuase of My Podcast: 1:30 Haley Radke from https://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup when she was traveling. People able came from out of state to come to meet her, and to be part of t...
627
July 16, 2018

Overcoming Impostor Syndrome

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome Because of My Podcast: I Got A Custom Wrestling Mat 01:26 Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doi...