The School of Podcasting Podcast

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people. Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive b...

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also talk with Sunny Gault from the Podcast Network Alliance Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a mi...

I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/ Things We Learned/Noticed Joe can be a bit of a lightning rod. You either love him or hate him Joe had impostor syndrome. Joe only has guests he wants to talk to Joe creates an environment where people don't have to worry about triggering others. They talk freely. Joe actually mocks/jokes wi...

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove) Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what ...

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly ...

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it. PLEASE NOTE: This was recorded before Podcast Movement 2022 in ...

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure ...

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable. In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share. Please note this episode is clean, bu...

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode 752 . That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podca...

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big Podcast. All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template. Focusrite: The Vocaster Series Made For Podcasters AutoGain –...

Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four po...

Today I look at some things using my experience and share them with you so you can avoid those pitfalls. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - R...

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show. I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession). We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should seriously consider. SPONSOR: Focusrite: The Vocaster Series Made For Podca...

The Rodecaster Pro II is the new device from Rode. Today I compare it to the Rodecaster Pro I along with some other devices. This device is $700 and (IMHO) not for someone who is just doing some casual interviews via zoom. Feel free to follow/subscribe, and check out any of the other 833 episodes I have. SPONSOR: Focusrite The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster is needed Enhance...

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way. Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.ta...

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets to bring out the best in any voice Mute - Silence t...

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy? SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected inte...

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster is needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way o...

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans. And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind. Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces ar...

I've known Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode "Doing It Wrong Right From The Start." So I looked into it, and I loved that Incent was having success and by some standards "breaking the rules" of podcasting. That sounded interesting, and that was just the start. Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Sca...

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827. Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4. Gamertag Radio (GTR) is an independent online gaming website dedicated to the gaming community that was founded in 2005, and intended to help to unite all gamers. Over the ...

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy. Sponsor: Focusrite Interfaces Make You Sound Amazing Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world...

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes. Connect With Connie at conniealbers.com Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy." Connie's Podcast, "Equipped To Be." SPONSOR Focusrite Inte...

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now? Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the ...