The School of Podcasting Podcast

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of k...

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. O...

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course. SPONSOR: Novel Marketing A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right directi...

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Participants In This Episode The History of North America - Mark What Was That Like? - ...

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Danielle is the host of the Thought Card podcast and one of the founders of the Women of Co...

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Create an LLC Zoom Podtrak P4 Recorder/Interface/Mixer Show Notes Summit My Gear My Podcast Re...

Many entrepreneurs say they are unemployable, well Joe Pulizzi (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in...

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show. When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton o...

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Kris and Kristine Show The White Collared Podcast Foster Care: An Unparalleled Journey The Pharmacists Voice Wh...

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a webs...

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content. Full episode description at www.schoolofpodcasting.com/783 Ready to Get Into the Arena With a Podcast? I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me ...

A brief summary of this episode

Two Ways To Learn Things You can learn from your mistakes and do less of those. You can also look at anything that worked well and do more of that. This week I talk about episode 780 with Adam Curry. I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers. SPONSOR: Podpage Podpage makes it super easy to make a website for your podcast without a giant amount of technical know-how. There...

Today we hear part 2 of my conversation with Joe from Stacking Benjamins (Hear Part 1) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better. SPONSOR: Podpage Have you tried Podpage? Podpage makes it super easy to make a website for your podcast. You don't need any technical knowledge. Just put in your RSS feed from your media host, and Podpage does the rest. You can try it for free for seven days - no credit card required. Go to www.s...

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to Adam than his leather jacket and golden locks of hair. Born in Va but moved to the Netherlands when he was 7. He built his first transistor radio when he was 15, and by 16 was a station announcer for a hospital. He later worked on Dutch Pirate Radio, and Radio Decibel in Amsterdam. He's also worked part-time in a computer store where he built his ...

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts? Sponsor: Podpage If you're not a technical person, and you're looking for a "Set it and forget it" solution t...

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have not been cleared to travel. I ask Co-founder Dan Franks how he weathered the storm of 2020, and what he's doing to address the needs of his conference attendees in 2021. Check out PodcastMovement.com for more information SPONSOR: Podpage.com Automatically create a beautiful,...

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for: 1. When did their response start to actually answer the question I asked. 2. Is it a good answer? Does it deliver value? Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host. SPONSOR: SCHOOL OF PODCASTING Get the best equipment for your budget Sound professional Learn what your audience wants Network ...

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content. Sponsor: School of Podcasting Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-st...

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck. Because of My Podcast: Clay Groves is Now the Host of the Morning Radio Show and a Program Director Clay is the man behind the Fish Nerds podcast and because of his podcast he was firs...

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW. I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions o...

I reached out to you and asked how you found your co-host and you were nice enough to reply. SPONSOR: School of Podcasting Audio Editing If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit Tips in Choosing a Co-Host for Your Podcast You want someone who has the same commitment (and support). You want someone who loves your topic...

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast app but it's not exclusive. You can set your monthly and yearly subscription price, and signing up will be super easy. You can offer a free trial along with a freemium model (some free episodes and some paid). The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take 1...

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People" press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." Beca...