The School of Podcasting Podcast
892
Aug. 14, 2023
Pinterest? Really? Repurposing Content To Increase Your Reach and Exposure with Jeff Sieh
Jeff Sieh, a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate video production and website building to exploring social media. During one of these explorations, he stumbled upon Pinterest on a podcast. Hearing about the surge of traffic it brought to a blog stirred his interest. His first foray into Pinterest was a blog post, Manly Pinte...
892
Aug. 11, 2023
[Feed Drop] Building a Better Dave
Today I'm introducing you to a show with my smallest audience, but also my most vocal. If I go too long without an episode they let me know. This podcast is my audio diary. So yes: I'm not trying to make money I don't care about downloads I'm just talking about me I try to make it entertaining. It is the cheapest therapy I've ever paid for. In today's episode you will hear my talk about a car accident I was in this week. It was a bad day.... or was it? Follow Building a Better Dave in: Ap...
891
Aug. 7, 2023
Unleash Your True Potential: Finding Your Voice and Unlocking Inner Power
One of the things podcasters say is “find your voice” without knowing that it’s Jargon. After all, is my voice lost? What does that mean? Today we will look at finding your voice, and I will tell you what the difference is to the listener. Because the interesting thing is your voice isn’t lost. It’s just got a lot of clutter on top of it. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of...
890
July 31, 2023
Are You Primarily Audio or Video? Three Ways Your Show May Be Frustrating Your Audience
Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember. Your Legacy I saw someone today that I had not seen in at least 31 years and probably more. The last time I saw him he was a little boy who acted like a little boy. He didn't pay attention; he was hyperactive and always running around and made the job of his Sunday School teacher so hard...
889
July 28, 2023
[Feed Drop] Your Podcast Consultant Preview
Today I share another one of my shows. It's called You Podcast Consultant. While the School of Podcasting is typically around 40 minutes, Your Podcast Consultant is always 9 minutes or less. It's a nice bit size chunk of podcasting advice based on the common questions I see in the podcasting space. There are 143 episodes available at podcastconsultant.com You can follow the show on Apple - Spotify - Google - Amazon P.S. This is episode 12, so there are now 4+ Million podcasts (I mention 600K...
889
July 24, 2023
The Squeeze vs. the Juice: Avoiding Podcast Rabbit Holes
One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole, and how to avoid them so you can get back to making great content that you can confidently promote. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the Scho...
888
July 17, 2023
Podcasting Turns 20 - Why This Medium is Unstoppable!
Podcasting turned 20 years old this month, and after hearing James Cridland interview the very first person to produce a podcast (Christopher Lydon) it got me thinking about the early "Middle Finger to the Radio Industry" start of podcasting (and sadly, we seem to repeat history). There is a study of 1200 podcasters who shared their why and how they podcast, and I share some additional insights. Some of them are not popular, but they are true (from my desk). Join the School of Podcasting Commu...
July 12, 2023
[Feed Drop] Ask the Podcast Coach Preview
I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do. Today is the show Ask the Podcast Coach, which I do with Jim Collison from Home Gadget Geeks, and Gallop Podcasts. We answer questions LIVE every Saturday at 10:30 AM EST at www.askthepodcastcoach.com/live You can jump into the video at www.askthepodcastcoach.com/question You can also leave a question by clicking on the microphone in the bottom right-hand corner at www.as...
887
July 10, 2023
A Great Microphone For Solo Podcasters and Professional Podcast Guests
Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. ...
886
July 3, 2023
How to Promote Your Podcast Without Feeling Salesy
In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additiona...
885
June 26, 2023
Does your podcast description fit only YOUR show? - in 10 Words or less
This episode is based on an exercise from the book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words. The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708. Join the School of ...
884
June 19, 2023
How to Record a Solo Podcast Without Sounding Scripted
NOTE: Today's show is NOT edited to show how much editing I do. JOIN THE SCHOOL OF PODCASTING Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodby...
883
June 12, 2023
Is YouTube a Wolf in Sheep's Clothing?
Today I bring my insights from working a podcasting helpdesk to help you avoid some common pitfalls. Why isn't my episode in Apple? What is the most compatible audio format? I moved my website and broke my podcast! YouTube is sniffing the idea of being an audio media host... Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will t...
882
June 5, 2023
Identify and Lean Into Your Strengths in the Face of AI
On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasting), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words. Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper wh...
881
May 29, 2023
Your Favorite Podcast Tools Revealed
We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and mone...
880
May 22, 2023
Sharing Podcast Launch Numbers
I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing. Before we get into stats, we need to understand that downloads are just ONE WAY to measure your success. I know our ego is involved but the problem with comparing your podcast stats with others is: Podcasting is a lot like golf or bowling or any other sport that you do against yourself. I'm not saying there is no c...
879
May 15, 2023
Katie Krimitsos and The Power of Pivoting: Building the Women's Meditation Network
Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Women's Meditation Network after feeling disinterested in her previous business and finding a lacking market for women and meditation. We learn about the importance of just starting, experimenting, and having fun, as well as curating content for listeners. Katie shares her expe...
878
May 8, 2023
Podcast Stew: Better Episode Titles, A Good Hook, Bogus Stats, YouTube Music
I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. Creating Better Episode Titles For Your Podcast NPR SITE NPR PDF More Headline Training from NPR LISTENNOTES INFORMATION What is Listennotes.com Global Rank? This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score). According to their site: * Other websites / apps ma...
877
May 1, 2023
Apple's Advice for Growing Your Podcast
I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well. Ready To Start Podcasting? Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive onl...
876
April 24, 2023
Listener Preferences and Finding Your Podcast Length Sweet Spot
Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com. Are you looking to start your own podcas...
875
April 17, 2023
Podcast Formats: Finding the Right Fit for Your Content
So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum impact. We also have a "Because of My Podcast" story. Formats: 1. Solo 2. Co-host 3. Panel / Roundtable 4. Narrative 5. The Hot Mess 6. Audio Drama Full show notes at schoolofpodcasting.com/875 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podc...
874
April 10, 2023
The When and How of Rebranding Your Podcast Without Shooting Yourself In the Foot
On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including updating old episodes and descriptions. Dave offers helpful tips on how to go about the process and stresses not changing your feed..This episode is filled with valuable insights and resources for both aspiring and seasoned podcasters. You won't want to miss it! JOIN THE S...
873
April 3, 2023
How to Deal with a Crowded Podcast Genre Full of Competition
Deirdre Tshien CEO and co-founder of Capsho, recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powered podcast content writer, created to help Podcaster organically grow their show. Additionally, she talks about the new updates in CapSho 2.0, which allows users to have more control over their content, such as being able to drag and drop blocks into their descriptions. In Today's Discussion Always double-check and ensure anything that appears t...
872
March 27, 2023
Common Causes of Bad Audio Quality In Your Podcast and How to Fix Them
There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first impression, and it will influence how long they let this play. I listened to podcasts for 14 hours in the car this weekend as I drove to a speaking gig in Nashville. Bad audio is becoming more and more apparent in this space (especially for "indies" and I thought I would help us understand what it sounds like and what tools are available to help fix ...