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Marketing Strategies Episodes

Understand effective marketing strategies to promote your podcast and increase visibility. Dive into tactics for social media, email newsletters, and cross-promotion.
More Traffic = More Listeners
Dec. 2, 2007

More Traffic = More Listeners

Get 25% off your membership fee using the coupon code santa now through December 25, 2007. Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to...

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Frequently Asked Podcasting Questions
Nov. 25, 2007

Frequently Asked Podcasting Questions

Thanks to Becky of Podcastdesigns.com for putting together another great piece of Album Art for my latest Podcast "Logical Weight Loss Podcast." www.logicalloss.com (as a member of the School of Podcasting you get 50% the pri...

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106 Creating an Elevator Pitch for the Expo
Sept. 24, 2007

106 Creating an Elevator Pitch for the Expo

Are you going to the New Media Expo this week? I am. You can meet me outside ballroom A on Friday at 4:30ish. Here are some Tips for the Expo1. Have your business cards with you at all times.2. Have your elevatory pitch rea...

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93 Flipping the Podcast Promotion Switch
July 2, 2007

93 Flipping the Podcast Promotion Switch

Is there ONE thing that you can do to bring a giant number of listeners? Probably not, but the key values are the same - find out where your listeners hang out and get some information to them. "You need to move to where the ...

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85 Never Lose Your Voicemail Number
May 7, 2007

85 Never Lose Your Voicemail Number

Did you know that if you don't use your k7.net phone number in 30 days it will go away? Well here is a way to never worry about losing your voicemail. Check out www.trykall8.com where you can get a toll free number for $2 a m...

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83 Chalk Up Another Podcast Promotion Idea
April 23, 2007

83 Chalk Up Another Podcast Promotion Idea

Dave gets some listener feedback from Chris at amateurtraveler.com and Paul from technobabelshow.com I was reading a book about marketing a musical group and it mentioned using chalk to promote your band. Would this work for ...

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76 Free Podcast Promotion Tools
Feb. 26, 2007

76 Free Podcast Promotion Tools

Dave follows up on last week's show with some tips from Don Lewis of https://www.thebigbreakpodcast.com/ and Sallie from www.author-izer.com as we try to remove hum from a non-skype call. Dave is using a Ground-Loop Isolator ...

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69 Cross Promoting Your Podcast
Jan. 8, 2007

69 Cross Promoting Your Podcast

Dave talks about how easy it is (and free) to cross promote your podcast. This is helped by networking with other podcasters who have similar podcasts. I play a quick promo I did for the Daily Source Code, I then turned aroun...

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65 The Results are In! - Promotional Postcard Tool
Dec. 11, 2006

65 The Results are In! - Promotional Postcard Tool

Dave provides the results from last week's poll, a promtional Post Card Tool along with a podcasting idea. The One Minute How To PodcastA quick, fun way to cross promote your podcast. Check it out at https://www.oneminutehowt...

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64 Surveying Your Listeners For Free - And Podcasting Report
Dec. 4, 2006

64 Surveying Your Listeners For Free - And Podcasting Report

Dave talks about a new Podcasting Report https://www.pewinternet.org/pdfs/PIP_Podcasting.pdf Dave mentions how you can find out information fromyour audience using www.surveymonkey.com TAKE THE SURVEY (10 quick questions)To t...

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60 The Cons of Post Dating Podcasts - Library Podcast Promotion
Oct. 30, 2006

60 The Cons of Post Dating Podcasts - Library Podcast Promotion

Dave talks about finding your target listener at the library and leaving them a path back to your podcast. We also get a "last 5 in 5" from Sallie at https://www.podcastasylum.com Sponsor Online Meetings Made Easy with GoToMe...

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53: Cross Promotion For Music Podcasts
Sept. 11, 2006

53: Cross Promotion For Music Podcasts

Dave reminds people about Podshow Music Rewind. It's very easy to cross promote your pdocast in front of other music lovers. Check out their submission form RIGHT HERE Last 5 In 5 from Alan Lew of Travelography (www.podcaster...

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52 Priming the Listener Pump
Sept. 4, 2006

52 Priming the Listener Pump

Dave talks about supporting listeners comments from a Customer Service stand point. He also points out a hidden trick that "regular" radio uses to get people to call in. Enjoy your holiday (the last 5 in 5 will return next we...

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45: Dave Goes Dingy - Podcast Promotion Ideas
July 17, 2006

45: Dave Goes Dingy - Podcast Promotion Ideas

Dave has some fun playing with Jason Robertshaw of www.cephalopodcast.com and trys to find a new opening. Dave discusses an idea that came about in today's School of Podcasting Roundtable (available to members of the School o...

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39: Marketing 101 With Allen Stewart of the Marketer's Podcast
June 12, 2006

39: Marketing 101 With Allen Stewart of the Marketer's Podcast

Get your own domain name for $6.95 at GoDaddy.com by using the coupon code " cooler3 " This is part one of my interview with Allen Stewart of the marketer's podcast ( www.themarketerspodcast.com ) Allen is a great guy, and ev...

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33 Understanding Feedburner Stats, and Other Great Promotional Tools
May 1, 2006

33 Understanding Feedburner Stats, and Other Great Promotional Tools

Dave interviews John Zeratsky of www.feedburner.com and John explains the recent stats upgrade, some of the great tools (like pingshot), and the new email service. Brian had asked what service I was using. I use Kall8 (and if...

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31: Contest Tips - Win a Free Subscription - See You at the Expo
April 21, 2006

31: Contest Tips - Win a Free Subscription - See You at the Expo

Length 15 Minutes Dave talks about some tips he has discovered in doing contests (like people may not even hear your show for DAYS after you announce your contest). Sign up today to attend the Expo ($11) Check out the School ...

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27 Live Vs Post Production Sam Wealer Triyo.com (formerly PhpFM)
March 28, 2006

27 Live Vs Post Production Sam Wealer Triyo.com (formerly PhpFM)

Interview with Sam Wealer from www.triyo.com where we talk about TriyofeedKick off fromJeff at www.jrdonline.com Email from Bob www.JapanConsidered.org Brent www.podshowradio.com Other Sites MentionedPodcastclicks www.po...

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20: Making an Attention Grabbing Podcast Promo
Feb. 6, 2006

20: Making an Attention Grabbing Podcast Promo

Length 17 Minutes We look at some advertising theory and how it applies to a podcast promo. Do you have a promo? Have you made any of the common mistakes? Are you going to make a promo? Here are some tips to keep in mind. Adv...

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16: Developing Relationships to Promote Your Podcast
Jan. 17, 2006

16: Developing Relationships to Promote Your Podcast

Length 9:10 Dave discusses the basics of approaching someone to partner and help promote your podcast. Sites Mentioned My New MY SPACE Page feedplayer.com Free Business Cards Juice Website

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