Marketing Strategies Episodes

Show #124 originating from https://shownotes.schoolofpodcasting.com Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available. Is Podcast Promo Swapping Dead? We asked and the following podcasters respondedAnthony from www.BetterG...

Show #123 Originating at https://shownotes.schoolofpodcasting.com Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to know more about this show?" We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener). Promos www.KidsCast.co.uk www.podcastpromoshow...

Today I talk about some of the items I see that confuse new podcasters. 1. The Podcast and Episode Delemna. There is a "Podcast" name (Think "Friends"), and there is an "Episode" name (think "Monica and Chandler's Wedding). So while you may put in all sorts of iTunes information into your Wordpress settings (either via Podpress, or Feedburner) those apply to the "Show/Podcast." So if you have a show come into your aggregator (like iTunes) and there is no album art its because each EPISODE has "...

Get 25% off your membership fee using the coupon code santa now through December 25, 2007. Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search). To see who is linking to you simply type link:https://www.yourcompetitors.com So to see who is linking to the schoolofpodcasting.com it woul...

Thanks to Becky of Podcastdesigns.com for putting together another great piece of Album Art for my latest Podcast "Logical Weight Loss Podcast." www.logicalloss.com (as a member of the School of Podcasting you get 50% the price at Podcast Designs ). Show number #114 Today I answer some questions from the School of Podcasting's Frequently Asked Podcasting Questions Area at www.schoolofpodcasting.com/help How do I contact someone for an interview? Most of my episodes are NOT showing up in iTune...

Are you going to the New Media Expo this week? I am. You can meet me outside ballroom A on Friday at 4:30ish. Here are some Tips for the Expo1. Have your business cards with you at all times.2. Have your elevatory pitch ready (www.15secondpitch.com )3. Pace yourselves. If you come out of the gate too fast, you wil have nothing on Friday.4. Bring some "instant food" (granola bars, power bars, Pop Tarts). Some of the parties ran out of food, and the cafeteria is expensive and extremley "OK." 5. D...

Is there ONE thing that you can do to bring a giant number of listeners? Probably not, but the key values are the same - find out where your listeners hang out and get some information to them. "You need to move to where the food is..." We are giving away "Dog Pack #3" from www.sounddogs.com to a School of Podcasting Listener who puts the School of Podcasting as a favorite at www.podcastpickle.com (members are already entered). Voicemail from Daniel Johnson of www.jimmpodcast.com Email from Ge...

Did you know that if you don't use your k7.net phone number in 30 days it will go away? Well here is a way to never worry about losing your voicemail. Check out www.trykall8.com where you can get a toll free number for $2 a month (plus .06 a call for each minute). No matter if people call or not, you will not lose your phone number. Always looking for shw intros "This is __ from the ___ and you're listneing to the School of Podcasting's morning announcements. Looking for a cheap hosting? Check...

Dave gets some listener feedback from Chris at amateurtraveler.com and Paul from technobabelshow.com I was reading a book about marketing a musical group and it mentioned using chalk to promote your band. Would this work for podcasters? Find where your taget market goes and write your website in front of the entrance? Is this a great first impression? Get your own domain name for 6.95 a years using the coupon code cooler3 or 10% off using cooler1 I give a brief update on bookmarks as a promotio...

Dave follows up on last week's show with some tips from Don Lewis of https://www.thebigbreakpodcast.com/ and Sallie from www.author-izer.com as we try to remove hum from a non-skype call. Dave is using a Ground-Loop Isolator Dave got a free subscription to Website Magazine. They have some interesting articles on blogging for money, website promotion and more. The best thing is you can read it online, or have it deleivered free to your door. To get your subscription go to www.schoolofpodcasting....

Dave talks about how easy it is (and free) to cross promote your podcast. This is helped by networking with other podcasters who have similar podcasts. I play a quick promo I did for the Daily Source Code, I then turned around and used the same set up and ending and substituted a personalized greeting for each podcaster. It worked. While cross promotion may not get you 100 listeners overnight, it will help with your branding online. Thanks to Heather Vale of Success Unwrapped for our intro. Che...

Dave provides the results from last week's poll, a promtional Post Card Tool along with a podcasting idea. The One Minute How To PodcastA quick, fun way to cross promote your podcast. Check it out at https://www.oneminutehowto.com Dead Science Podcasthttps://www.deadscience.com Voice Over Work From Scott Fletcherhttps://www.caraworks.com SponsorOnline Meetings Made Easy withGoToMeeting.com Try it Free for 45 days use Promo Code Podcast ; Vertical Response - Postcard Creation tool. Only pay fo...

Dave talks about a new Podcasting Reporthttps://www.pewinternet.org/pdfs/PIP_Podcasting.pdfDave mentions how you can find out information fromyour audience using www.surveymonkey.com TAKE THE SURVEY (10 quick questions)To take Dave's Survey click the image to the above or click HEREDave will read the answers in next week's show. ALSO MENTIONEDDave also mentioned the Dead Science Podcast at www.deadscience.com Kiptronic (https://www.kiptronic.com ) for survey listenersPodtrac (https://www.podtrac...

Dave talks about finding your target listener at the library and leaving them a path back to your podcast. We also get a "last 5 in 5" from Sallie at https://www.podcastasylum.com Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code " Podcast " Building a Better Dave - Because Life is too important to be taken Seriously. www.betterdave.com Last 5 in 5 From Sallie Goetsch of the Podcast Aslyum (www.podcastasylum.com ) The Engaging Brand Podcasthttps://thee...

Dave reminds people about Podshow Music Rewind. It's very easy to cross promote your pdocast in front of other music lovers. Check out their submission form RIGHT HERE Last 5 In 5 from Alan Lew of Travelography (www.podcasternews.com )Amateur Travler Podcast (https://amateurtraveler.com/ )Smart City (https://www.smartcityradio.com/ )Ken Radio (???)Slashdot Review (https://slashdotreview.com/ )Slate Magazine (https://www.slate.com/id/2119317/ )Talkshoe.com a Discussion From "Today in Podcasting"...

Dave talks about supporting listeners comments from a Customer Service stand point. He also points out a hidden trick that "regular" radio uses to get people to call in. Enjoy your holiday (the last 5 in 5 will return next week).

Dave has some fun playing with Jason Robertshaw of www.cephalopodcast.com and trys to find a new opening. Dave discusses an idea that came about in today's School of Podcasting Roundtable (available to members of the School of Podcasting www.schoolofpodcasting.com ) using promotional drink coasters from WWW.BRANDERS.COM where you can get your logo put on a coaster. (couretesy of Johnathon of www.HollywoodComediansRadio.com Last 5 in 5 courtest of Twilight of www.twilightandthebes.com 1. Nate an...

Get your own domain name for $6.95 at GoDaddy.com by using the coupon code " cooler3 " This is part one of my interview with Allen Stewart of the marketer's podcast (www.themarketerspodcast.com ) Allen is a great guy, and every conversation with Allen always ends with me full of ideas. I LOVE people who make me think. I realize that many of us do not have a marketing baground so I asked Allen to do a "Marketing 101." For those that are looking to monetize their podcast this is right up your al...

Dave interviews John Zeratsky of www.feedburner.com and John explains the recent stats upgrade, some of the great tools (like pingshot), and the new email service. Brian had asked what service I was using. I use Kall8 (and if you use the link below I get a "finders fee). It's easy and its only a couple of bucks a month. Have you checked out their email signature headline animator? Cool!

Length 15 Minutes Dave talks about some tips he has discovered in doing contests (like people may not even hear your show for DAYS after you announce your contest). Sign up today to attend the Expo ($11) Check out the School of Podcasting Booth

Interview with Sam Wealer from www.triyo.com where we talk about Triyofeed Kick off from Jeff at www.jrdonline.com Email from Bob www.JapanConsidered.org Brent www.podshowradio.com Other Sites Mentioned Podcastclicks www.podcastclicks.com Announcer www.jeffradio.com Mixcraft Software www.acoustica.com

Length 17 MinutesWe look at some advertising theory and how it applies to a podcast promo. Do you have a promo? Have you made any of the common mistakes? Are you going to make a promo? Here are some tips to keep in mind. Advertisementwww.switchpod.com Promos Played www.nursingstudio.netwww.themshow.comwww.jazzstage.us Promos Can Be Found atwww.podcastpromos.comwww.promos.podshow.comwww.kiptronic.com

Length 9:10 Dave discusses the basics of approaching someone to partner and help promote your podcast. Sites MentionedMy New MY SPACE Pagefeedplayer.com Free Business Cards Juice Website