Marketing Strategies Episodes

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell s...

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses . They discuss various topics related...

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including...

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It...

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. ...

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner...

Today I interview Jordan "Doc G" Grumet t who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show . he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor...

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy? SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain ...

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take. Kevin started his first podcast Philly Who? Then quit his day job. So how did he t...

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra . Evo has been podcasting since 2004 (not a typo) and has been involved in many aspects of podcasting ever since. Evo was...

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even ...

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, ...

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine ) and while it's been proven...

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insigh...

Quick Notes: Apple Update: Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The ne...

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss ...

FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club call...

Every year I ask my audience what their favorite podcast is and why it is their favorite . They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts...

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to ...

Table of Contents 01:29 How Do You Compete Against Large Networks? 06:44 25 People Vs 1 09:42 Two Things That Kill Podcasts 11:52 Buying an Audience 15:32 Life Without the School of Podcasting 17:01 So How Do You Compete? 19:...

Clay Groves is one of the nicest guys on the planet. I always smile when I see him at an event. I know I'm going to be smiling and laughing soon. He is the host of Fish Nerds , and over the years when I saw him in person he w...

So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising. About Heather Osgood She started her ca...

Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results: Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “...

As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google. Because of My Podcast We Found Love: John Buk...