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Marketing Strategies Episodes

Understand effective marketing strategies to promote your podcast and increase visibility. Dive into tactics for social media, email newsletters, and cross-promotion.
Identifying and Embracing Your Uniqueness
April 6, 2014

Identifying and Embracing Your Uniqueness

Today we hear some clips on how you can market your business with podcasting, some podcasting pet peeves, and we talk about how to identify and embrace your uniqueness. Because of My Podcast [1:50] I'm Getting Paid to Podcast...

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Lessons From the Zoo - April Fools Podcast Promotion
March 24, 2014

Lessons From the Zoo - April Fools Podcast Promotion

Today we talk about marketing lessons we can learn from a small Zoo I visited this week. We also hear about how families are starting to podcast together. With April 1st right around the corner, Steve Stewart is having fun re...

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Podcast Promos 101 - Podcasting Stats
Feb. 16, 2014

Podcast Promos 101 - Podcasting Stats

In today's show I talk about "back in the day" when people use to create promos (a short 30, or 60 second spot) that helped spread the word about their show. You often would "swap" promos with other similar podcasts. I'm not ...

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Best Podcast Ever
Dec. 30, 2013

Best Podcast Ever

Today I asked my audience to share what was their FAVORITE podcast. They could only pick ONE. Thanks to everyone who contributed. Here is a PDF of the show notes for you to download and share. Speaking of sharing. If you woul...

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Joan Stewart the Queen of Free Publicity – Why Experts Can Save Your Sanity
Oct. 14, 2013

Joan Stewart the Queen of Free Publicity – Why Experts Can Save Your …

Today we get tons of free insights into get publicity for your podcast, getting on radio, and using Experts to mentor you in your podcast journey. Because of HIS podcast, I chose John Overall to tweak my WordPress [2:10] Thi...

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Producing More Podcast Episodes in Less Time
April 27, 2013

Producing More Podcast Episodes in Less Time

A brief summary of this episode

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Podcast Promotion Tips
Feb. 4, 2013

Podcast Promotion Tips

In today’s show we talk about the power of podcasting, as I talk about a person who purchased a fitness program after listening to one of my podcasts (and how integrity comes into play). I talk about some cool WordPress theme...

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Before You Hit Record - Podcast Cross Promotion - Have One in the Can
Dec. 3, 2012

Before You Hit Record - Podcast Cross Promotion - Have One in the Can

Today we talk about things that can mess up your recording

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Podcast Promotion The Biblical Way
May 12, 2012

Podcast Promotion The Biblical Way

A brief summary of this episode

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Looking Deeper Into Podcast Promotion
Jan. 15, 2012

Looking Deeper Into Podcast Promotion

A brief summary of this episode

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Say YES to Podcast Promotion
Oct. 3, 2011

Say YES to Podcast Promotion

A brief summary of this episode

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Headline Animator – Truth in Advertising
Sept. 26, 2010

Headline Animator – Truth in Advertising

I read a Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast and there was a cool publicity tip about using feedburner's headline animator. I had seen that a while ago, but was unaw...

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WordPress Tags Are Google Food – REPOST
March 23, 2010

WordPress Tags Are Google Food – REPOST

When you create a wordpress post for your podcast, are you using the "Tags"feature in WordPress? You should be. The image to the left show how many hits (visitors) I received based on tags that I have put into this podcast. N...

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Is Your Podcast Blocked From Google?
Feb. 7, 2010

Is Your Podcast Blocked From Google?

As I have mentioned in the past, the easiest way to get a podcast up and running is to use Wordpress. This way when you update your website, you update your RSS feed, which updates your iTunes, etc. I'm not sure if this has a...

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Podcasting is Dead – Again
Oct. 5, 2009

Podcasting is Dead – Again

How do you generate lots of traffic, and get people talking about you? You state in a conference from a podium that “Podcasting is Dead,” or you make a blog post that “Podcasting is Over” etc. Then all the podcasters get bent...

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Podcast Promotion - What are YOU Doing?
July 14, 2008

Podcast Promotion - What are YOU Doing?

Paul Colligan has a great post about building a podcast audience. So many people "If I build it they will come." Not so. Get ready for relentless marketing. Today I talk about www.prweb.com and other ways to build that audien...

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Add to Any Promotional Plugin
May 23, 2008

Add to Any Promotional Plugin

Today I give thanks for all who have paid for my freedom, and we get some emails from folks like Emails from ://OneMinuteHowTo.com https://EclecticMix.com https://DRiPInvesting.org https://GLSmyth.com - blog: https://GLSmyth....

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Do You Have an "Audacity WuFooed Me" Story?
March 10, 2008

Do You Have an "Audacity WuFooed Me" Story?

In a recent "Roundtable" at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved th...

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But Wait There's MORE!
Feb. 12, 2008

But Wait There's MORE!

Show #124 originating from https://shownotes.schoolofpodcasting.com Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can b...

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Is Podcast Promo Swapping Dead?
Feb. 4, 2008

Is Podcast Promo Swapping Dead?

Show #123 Originating at https://shownotes.schoolofpodcasting.com Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to...

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Common Confusion Cleared
Dec. 24, 2007

Common Confusion Cleared

Today I talk about some of the items I see that confuse new podcasters. 1. The Podcast and Episode Delemna. There is a "Podcast" name (Think "Friends"), and there is an "Episode" name (think "Monica and Chandler's Wedding). S...

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