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Marketing Strategies Episodes

Understand effective marketing strategies to promote your podcast and increase visibility. Dive into tactics for social media, email newsletters, and cross-promotion.
420
Aug. 4, 2014

Targeting Your Audience with Ben Krueger the Podcast Marketing Guy

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review Because of His Attitude [5:00] Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from...
406
April 27, 2014

SEO Benefits of Podcasting - Podcasting 101 Jason Parsons - iTunes Myths DEBUNKED

Today on episode 406 we get a great because of my podcast story, we debunk the "8 week myth" in iTunes (thanks to Rob Walch from Libsyn.com), we hear about a new Wordpress feature that might be good for podcasters, we hear how podcasting boosts SEO, and boosts leads. If you're thinking of starting a podcast, check out www.howtopodcast.com our next live class starts 5/3 Quick start Vs Planning Your Podcast Class - 1.26 The quick start program is where all you have is an idea, but you're ready to...
403
April 6, 2014

Identifying and Embracing Your Uniqueness

Today we hear some clips on how you can market your business with podcasting, some podcasting pet peeves, and we talk about how to identify and embrace your uniqueness. Because of My Podcast [1:50] I'm Getting Paid to Podcast on Another Show Jonathan Downham of criticalcarepractitioner.co.uk has four episodes into his own podcast when another company approached him to create a podcast for THEM (and for that he is getting paid). Dave's Latest Appearances [3:24] Podcasts Roundtable Episode 27 "P...
401
March 24, 2014

Lessons From the Zoo - April Fools Podcast Promotion

Today we talk about marketing lessons we can learn from a small Zoo I visited this week. We also hear about how families are starting to podcast together. With April 1st right around the corner, Steve Stewart is having fun reaching out to new audiences. We also talk about when and how to bring in additional content. Because of my Podcast: I'm Spenind More Time With My Family [2:20] Mark Dowing enjoys doing a podcast with his family. They do a podcast on Geo Caching. He gets to hang out with his...
396
Feb. 16, 2014

Podcast Promos 101 - Podcasting Stats

In today's show I talk about "back in the day" when people use to create promos (a short 30, or 60 second spot) that helped spread the word about their show. You often would "swap" promos with other similar podcasts. I'm not sure why (fear maybe that people would leave your show) this kind of went by the wayside. As word of mouth is the BEST form of promotion, I still like the idea of a podcast promo. This was inspired by a recent episode of the Podcaster's Roundtable where we talked about the P...
388
Dec. 30, 2013

Best Podcast Ever

Today I asked my audience to share what was their FAVORITE podcast. They could only pick ONE. Thanks to everyone who contributed. Here is a PDF of the show notes for you to download and share. Speaking of sharing. If you would like to send a tweet about this episode you can do so below […] 10 Comments - Read what others are saying about this post... RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back
377
Oct. 14, 2013

Joan Stewart the Queen of Free Publicity – Why Experts Can Save Your Sanity

Today we get tons of free insights into get publicity for your podcast, getting on radio, and using Experts to mentor you in your podcast journey. Because of HIS podcast, I chose John Overall to tweak my WordPress [2:10] This week John Overall of wppro.ca came the the rescue when the WP Super Cache plugin […] 8 Comments - Read what others are saying about this post... Related Posts: Growing Your Podcast Audience By Getting on Radio Marketing 101 With Allen Stewart of the Marketer’s Podcast If Co...
353
April 27, 2013

Producing More Podcast Episodes in Less Time

A brief summary of this episode
341
Feb. 4, 2013

Podcast Promotion Tips

In today’s show we talk about the power of podcasting, as I talk about a person who purchased a fitness program after listening to one of my podcasts (and how integrity comes into play). I talk about some cool WordPress themes and some great insights into podcast promotion from Max Flight. Podcast Success Story I have been doing the Logical Weight Loss podcast for three years. I did some podcast consulting for David Greenwalt who turned out to be a fitness guru. He was nice enough to let me che...
334
Dec. 3, 2012

Before You Hit Record - Podcast Cross Promotion - Have One in the Can

Today we talk about things that can mess up your recording
305
May 12, 2012

Podcast Promotion The Biblical Way

A brief summary of this episode
289
Jan. 15, 2012

Looking Deeper Into Podcast Promotion

A brief summary of this episode
276
Oct. 3, 2011

Say YES to Podcast Promotion

A brief summary of this episode
233
Sept. 26, 2010

Headline Animator – Truth in Advertising

I read a Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast and there was a cool publicity tip about using feedburner's headline animator. I had seen that a while ago, but was unaware they had an option to allow visitors to "grab this code" and put the widget on their site. [...]
March 23, 2010

WordPress Tags Are Google Food – REPOST

When you create a wordpress post for your podcast, are you using the "Tags"feature in WordPress? You should be. The image to the left show how many hits (visitors) I received based on tags that I have put into this podcast. Now this is just a SMALL amount of the tags that have generated traffic [...]
208
Feb. 7, 2010

Is Your Podcast Blocked From Google?

As I have mentioned in the past, the easiest way to get a podcast up and running is to use Wordpress. This way when you update your website, you update your RSS feed, which updates your iTunes, etc. I'm not sure if this has always been the case, but as I've set up a few new [...]
196
Oct. 5, 2009

Podcasting is Dead – Again

How do you generate lots of traffic, and get people talking about you? You state in a conference from a podium that “Podcasting is Dead,” or you make a blog post that “Podcasting is Over” etc. Then all the podcasters get bent out of shape (and I count myself in that category) and we all stand up and say “NO IT's NOT.” So here I am saying “No it's not.” The interesting thing is Leo Laporte stated he was getting $70 CPM on this week in tech. Hello? Can you show a better example of how valuable po...
144
July 14, 2008

Podcast Promotion - What are YOU Doing?

Paul Colligan has a great post about building a podcast audience. So many people "If I build it they will come." Not so. Get ready for relentless marketing. Today I talk about www.prweb.com and other ways to build that audience. It amounts to this: 1. Find out who your audience is (put a form on your website). 2. Find out where they go, read, eat, sleep, shop, etc 3. Go there and tell them about it. HOW ARE YOU PROMOTING YOUR PODCAST? Ready to jump in the Podcast Pool? Check out www.school...
138
May 23, 2008

Add to Any Promotional Plugin

Today I give thanks for all who have paid for my freedom, and we get some emails from folks like Emails from ://OneMinuteHowTo.comhttps://EclecticMix.comhttps://DRiPInvesting.orghttps://GLSmyth.com - blog: https://GLSmyth.WordPress.com and Jeff Roneyhttps://www.roneyzone.comTwitter: twitter.com/roneyzone Check out our new Video and More Show,Magical Definition TV Episode 2https://mdtv2.roneyzone.com New World Army, a futuristic audio thrillerhttps://nwarmy.roneyzone.com Our Lost TV On-Locati...
128
March 10, 2008

Do You Have an "Audacity WuFooed Me" Story?

In a recent "Roundtable" at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved their USB microphones, but it seemed to be a trend of people getting USB interfaces, and then not use them. Also, back in 2005 people that used Audacity often had an "Audacity crashed" story. That was a while ago, and Audacity has been upgraded and I'm looking to see if it is...
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