Marketing Strategies Episodes

So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising. About Heather Osgood She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was i...

Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results: Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant informat...

As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google. Because of My Podcast We Found Love: John Bukenas from Audio Editing Solutions is dating Samantha from I Shake My Head With Lisa and Sam Chris and Krissie from I Am Salt Lake share their story of dating, marriage, and BABIES! Jeremy from Podcast We Listen To and Dina Marie from the Twisted Philly podcast Podcast Re...

Spotify Buys the Best and Worst in Podcasting Spotify bought Gimlet and Anchor. Does this have any effect on "Joe Independent podcaster?" not immediately, but it is a big company, with big pockets, who will spend money to promote podcasting (and that's is a good thing). As for Anchor, I will be making a video to explain the many things wrong with that system in the future. Spotify my want their money back. She Almost Quit Her Podcast 8:39 For nearly two decades, Carolyn Cole was a Fortune 100...

SPONSOR: Focusrite USB Interfaces 2:40 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the s...

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at pod...

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw ...

In honor of International Podcast Day, I went to the local mall (that's still open) and asked people, "Have you have of podcasting?" If they said yes I would ask, "Have you actually heard a podcast?" Many people said NO. The people who had been listening to podcasts were really into podcasting. This show originated from www.schoolofpodcasting.com/586 School of Podcasting Wins The People's Choice Podcast Award in the Technology I've been nominated NUMEROUS times for the different shows I create...

Glenn the Geek Hebert (from horseradionetwork.com )shares what he learns from talking to "Radio People" from Podcast Movement. We discuss being more focused with our podcast, so I bring on Addy Saucedo who is the author of The Podcast Planner ($37.99 on Amazon) and we talk about how you have less stress and more downloads by having a better plan for your podcast. This is episode 583 of the School of Podcasting and originates from www.schoolofpodcasting.com/583 Dr. Ryan Gray Stops Practicing M...

Understand Before Being Understood About a month ago I left a comment on the Spreaker Live show, and this comment resulted in a response from the host that in a conversation he had with me was "Disproportional." So after we both hissed at each I set up a time when we could talk about this and see how we pushed each other's buttons. We did and it was a great interview. The bad news is my SD Card ran out of room, and my backup (mp3 skype recorder) didn't get it either. I could call Alex back on, ...

Comments? Call them in 888-563-3228 Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/) World Radio Day Get Hindenburgh Journalist For $1.90 You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (us...

Branding and Marketing Your Podcast: Lauren Nelson Interview Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out. Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it. Your iTunes artwork is your first impression, have someone who is a graphic ...

Hindenburg Journalist Noise Reduction The latest version of Hindenburg Journalist Software (slowly becoming one of my favorites for people who "Aren't too technical"). They have a new noise reduction feature that is super easy to use, and actually not bad. Here is a video of it in action Grow Your Audience Using the KFC Approach If you live in the US, and maybe outside you are familiar with a certain Colonel Sanders who started Kentucky Fried Chicken. You also notice that over the years they ...

How Do I Grow My Audience? Know Who Your Audience Is Know What They Want Go Where They Are Make Friends With Them and Bring Value to Your Conversations Tell them About Your Show Make it Is To Find, Share, and Remember How Long Should My Podcast Be? Don't do the "Dave Jackson Power Hour" if you only have 18 minutes of content. There is no such thing as too long , only too boring (Valeria Geller - Beyond Powerful Radio) How Do You Handle Headlines When You Have Multiple Topics in a Show?...

Because of My Podcast: My Audience Fixed My Website Cale from Fotimepodcast.com was having a problem with his website (using Wordpress) when an audience member offered to help out. It turns out the audience member works for the creators of Wordpress. The DBS 286X vs Aphex 230 Master Channel Before I even start, you do NOT need either one of these to start podcast. It's a nice piece of icing on the cake. It makes you sound better, but you will not gain a single subscriber by using these. If you...

Because of my Podcast: I'm Working For Libsyn - Dave Jackson A couple of weeks ago I let you know that my "Day job" had gone away. A little update on the story, I reached out to the head of HR only to find she no longer works there, and I got an email stating that payroll would be postponed two days. So there I was, thinking about getting into training and support. So I asked myself. What do I want to do for a living? I love podcasting. So in a nutshell. I want to help people in the podcasting...

Creative Ways to Get Your Advertisers to Promote Your Podcast Glenn made quite a splash when he was on the show earlier this year (it's the most shared episode on the site). 7:02 "Glenn the Geek" is America's Horse Husband and founder of the Horse Radio Network recently had a special holiday program where they streamed live for 12 hours. Here are some stats: 12 Hours Live20+ Hosts30 Scheduled Guests including Charlie Daniels, Robin from Disney World, Monty Roberts and American Pharoah Trainer...

Got Feedback? Call 888-563-3228 and get your voice on the show. The top two things I heard from clients consists of: How do I increase interaction How do I grow my audience Increasing Interaction With Your Podcast Audience Show up. Do you best to create a consistent schedule. If you show up, then they will make you part of their routine. This isn't mandatory (Dan Carlin is awesome and put out an episode every few months), but I would consider it best practice. Have someone who has never be...

I attended Podcast Movement last week, and I am busting at the seems to tell you about it. To keep this short, here are my top memories and take always from Podcast movement. 1. The Door Key Was Branded Yeah, you know the magnetic door key. It had their logo on it. I often lose hotel keys and have to ask for another one. I didn't this week. What a HUGE first impression. I told Dan and Jared that there was so much icing on the Podcast Movement cake that you could not get a bad piece of cake. 2...

Want to join in on the conversation? CONTACT ME I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is: What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends? So I paid attention to myself this week to see what information I told...

Want to get better guests, want to grow your audience? Today's guest Joel Boggess has two words for you to get you going in the right direction. New Media Expo Coupon If you thinking of going to New Media Expo then use the coupon sop2015 to save 20% For more information go to schoolofpodcasting.com/nmx CBS Launches Play.it CBS launched a website to promote all of their content that they are providing as a podcast. The more main stream media starts to embrace podcasting, the more listeners will...

Looking for some things to help grow your audience? Today we have a few ideas to make it easier for people to find and consume your content. Join in on the conversation at 888-563-3228 Check Your Volumes Levels I listened to a bunch of podcasts in the car this week, and I was surprised by the very large difference in volumes levels and equalization. In some cases people are getting out of hand with the "adding bass to sound like the radio" tools. I would advised you to listen to a few other pod...

Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. Got a comment? Call it in 888-563-3228 or v...

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc. If you are thinking about speaking at New Media Expo, you need t...