Growing Your Audience Episodes

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome. You Have Done Hard Things We have all done hard things in...

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast. This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience). Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind. Ready To Start Your...

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, adve...

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the...

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them. Why Have a Survey? 1. Advertisers 2. Understand...

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast ha...

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show... Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions). Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you the...

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven stra...

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space. Dave's Fun Text Tool I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respon...

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also talk with Sunny Gault from the Podcast Network Alliance Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a mi...

I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/ Things We Learned/Noticed Joe can be a bit of a lightning rod. You either love him or hate him Joe had impostor syndrome. Joe only has guests he wants to talk to Joe creates an environment where people don't have to worry about triggering others. They talk freely. Joe actually mocks/jokes wi...

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it. PLEASE NOTE: This was recorded before Podcast Movement 2022 in ...

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure ...

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable. In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share. Please note this episode is clean, bu...

Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four po...

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show. I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession). We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should seriously consider. SPONSOR: Focusrite: The Vocaster Series Made For Podca...

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way. Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.ta...

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets to bring out the best in any voice Mute - Silence t...

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy? SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected inte...

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster is needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way o...

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans. And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind. Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces ar...

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy. Sponsor: Focusrite Interfaces Make You Sound Amazing Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world...

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes. Connect With Connie at conniealbers.com Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy." Connie's Podcast, "Equipped To Be." SPONSOR Focusrite Inte...

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now? Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the ...