Growing Your Audience Episodes

Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business. We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra). Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is going to work. I introduce a new segment "I Heard it on a podcast" this time i...

Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, created some free resources, and have worries about the future. Quicknotes From This Episode Don't forget the Book Launch Webinar Next Week. Have a conversation with me on Volley (aff link) Check out Dave's new FREE Classes Find Your Red Thread: Make Your Big Ideas Irresistible (book) Join the School of Podcasting The Three Main Players in Podc...

The excitement of starting a podcast can really fuel podcasters. You stats to start to grow, but eventually, they may level off. What keeps you going when your podcast isn't growing? Because of My Podcast: Fred Castaneda Check out Fred's shows Podcast Reporter (me on Fred's show) The Struggling Biz show March 29th is the National Day for Vietnam Veterans. Thanks for your service Fred! Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people...

I was speaking at the National Religious Broadcasters in Nashville Tennessee and kept hearing a few phrases that make me worried. Phrases like, “I had some friend, or some temp, or some web guy, or even a professional service” set up my podcast. Then in talking with them, I learned that (in many cases) everyone is setup wrong. We’ve all been in a situation where we don’t know what we don’t know. We don’t know what should be important. Today, in episode 819, I’m going to tell you. Things You Nee...

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators while you earn money selling advertising spots. That resource is audry.io and today I'm talking with one of the co-founders Niklas Hildebrand. Book Launch Secrets Webinar April 5th April 5th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a b...

When Neil Hedley emailed me letting me know he would be going through my town and could he buy me dinner I jumped at the chance to hang out with a listener. I had no idea at the time that Neil: Had exclusively done morning shows ever since, including six #1-rated shows in different markets in the US and Canada. Sprinkled among those years is time as a stand-up comic, singer, restaurateur, bestselling author, college professor, world record holder (that's a fun story), and a pile of other goodie...

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I gave you 30 Strategies to Grow Your Audience. (Episode 727) In this episode I get to hear YOUR ideas, and share some "outside the box" ideas I found on Facebook. Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people go...

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take. Kevin started his first podcast Philly Who? Then quit his day job. So how did he turns things around to the point of making six figures? He stopped and took time to learn what works, and then give it to the audience. MENTIONED IN THIS EPISODE Question of the Month Contributors When looking at a new podcast in an app, what catches your eye? The artwork...

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show. Today I share a story on how I was ready to make sweeping changes to the Podcast Rodeo show until I decided to open up a discussion with my audience. I was at one point thinking of shutting the podcast down. It turns out that ONE person who had ideas of changing the show was in the minorit...

As the first episode of 2022, I often do an episode for beginners, such as episode 756 14 Steps to Start a Successful Podcast in 2021 One of the most dangerous things you can do in podcasting is comparing your show to others. When I was in my 20s I would play golf once a year with my brother. My golf scores look like someone who golfed once a year. I would use my Dad's old clubs and would go to one of the cheapest clubs and just a fun day of hanging out. How would I feel if I compared myself to ...

Since episode 388 2013, I've been asking my audio what is your ONE FAVORITE podcast (and yes, I know it's hard to pick just one) but more importantly WHY is it your favorite? Steve Stewart loves the Stacking Benjamins Show I interview Steve and Mark Deal on 752 about the Podcast Editor Academy York from Poetic Earthlings likes the Matt Walsh Show show. Chris Lewis from the Dads with Daughters podcast loves The Real Brian Show. I interview Brian back on episode 449 Glenn from the Coaching Kids...

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all. YES THERE ARE LESSONS TO BE LEARNED Do you know why all Hallmark Movies are the same? Well, do you know why all AC/DC songs sound the same (or Chuck Berry). Ever listen to an episode of Dave Ramsey? They found a format that works, and consequently, they stay with it until that format doesn't work. Why are there so many Friday the 13th movies? Beca...

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching ...

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. Glenn Hebert runs the Horse Radio Network. When he started his podcast he had 12 downloads. He didn't quit, and 2800 episodes later he shares some powerful feedback from his audience. Glenn had no idea he would have this effect on people, and you can do the same thing. Let me help you start a podcast. QUESTION OF THE MONTH II need your answer...

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly. If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Tod...

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see what podcasters can learn from the success of Squid Game. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he...

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolo...

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ). Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.scho...

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. O...

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Participants In This Episode The History of North America - Mark What Was That Like? - ...

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Danielle is the host of the Thought Card podcast and one of the founders of the Women of Co...

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Kris and Kristine Show The White Collared Podcast Foster Care: An Unparalleled Journey The Pharmacists Voice Wh...

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a webs...

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content. Full episode description at www.schoolofpodcasting.com/783 Ready to Get Into the Arena With a Podcast? I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me ...