Welcome to the new School of Podcasting!

Growing Your Audience Episodes

Gain insights on strategies and best practices to effectively grow and engage your podcast audience. Explore the significance of audience feedback and community building.
Look What Podcasters Can Adopt from Every Horrible, Hallmark Christmas Movies
Dec. 20, 2021

Look What Podcasters Can Adopt from Every Horrible, Hallmark Christma…

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all. YES THERE ARE LESSONS TO BE LEARNED Do you know why all Hallmark Movies are ...

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15 Insightful Tips For Podcasters From Watching the Beatles Get Back
Dec. 6, 2021

15 Insightful Tips For Podcasters From Watching the Beatles Get Back

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from. Ready To Start Your Podcast? You may think nobody woul...

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Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert
Nov. 22, 2021

Learn How You Can Help Others by Sharing Your Abilities with Glenn He…

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. Glenn Hebert runs the Horse Radio Network . When he started his podcast he had 12...

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Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podcasting
Nov. 8, 2021

Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podca…

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly. If...

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What Podcasters Can Learn From Squid Game
Oct. 18, 2021

What Podcasters Can Learn From Squid Game

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see wha...

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Common Podcast Mistakes III (and other Podcast BS)
Oct. 11, 2021

Common Podcast Mistakes III (and other Podcast BS)

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience. Sponsor: Novel M...

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What Inspires People To Tell a Friend?
Sept. 27, 2021

What Inspires People To Tell a Friend?

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ). Sponsor: Novel...

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What Happens To Your Podcast When You Die?
Sept. 13, 2021

What Happens To Your Podcast When You Die?

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." ...

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How Do You Define Podcast Success?
Aug. 30, 2021

How Do You Define Podcast Success?

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. SPONSOR: Podpage Podpage is the easiest way to build a website for...

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Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative
Aug. 23, 2021

Danielle Desir is Building a Deeper Engagement in a Facebook Group Al…

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for y...

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What Would You Miss If You Had to Stop Podcasting?
July 26, 2021

What Would You Miss If You Had to Stop Podcasting?

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to ...

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What Amazing Tips You Can Learn From the Beatles and Kiss To Grow Your Podcast Like a Rock Star
July 19, 2021

What Amazing Tips You Can Learn From the Beatles and Kiss To Grow You…

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, ...

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Is Podcast Success Only For Celebrities?
July 12, 2021

Is Podcast Success Only For Celebrities?

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an e...

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Wait, What? Why Did I Get This Feedback? Behind The Scenes of the School of Podcasting
July 5, 2021

Wait, What? Why Did I Get This Feedback? Behind The Scenes of the Sch…

Two Ways To Learn Things You can learn from your mistakes and do less of those. You can also look at anything that worked well and do more of that. This week I talk about episode 780 with Adam Curry . I had more people connec...

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ATTITUDE: Joe Saul-Sehy's Secret Weapon to Podcast Success
June 28, 2021

ATTITUDE: Joe Saul-Sehy's Secret Weapon to Podcast Success

Today we hear part 2 of my conversation with Joe from Stacking Benjamins ( Hear Part 1 ) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better. SPONSOR: Podpage Have...

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Have I Underestimated the Power of Apple Podcast Reviews?
June 14, 2021

Have I Underestimated the Power of Apple Podcast Reviews?

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine ) and while it's been proven...

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Behind the Scenes of Podcast Movement Nashville
June 7, 2021

Behind the Scenes of Podcast Movement Nashville

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have no...

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How to Make Key Decisions For Your Podcast
May 17, 2021

How to Make Key Decisions For Your Podcast

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today ...

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Will You Trust Your Baby With Apple?
May 10, 2021

Will You Trust Your Baby With Apple?

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW. I judge a company on how things are han...

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How to Find and Choose a Co-host for Your Podcast
May 3, 2021

How to Find and Choose a Co-host for Your Podcast

I reached out to you and asked how you found your co-host and you were nice enough to reply. SPONSOR: School of Podcasting Audio Editing If you're stressed out about your podcast, and you're spending too much time, check out ...

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Who Will Win the  Battle of Paid Podcast Subscriptions?
April 26, 2021

Who Will Win the Battle of Paid Podcast Subscriptions?

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast app but it's not exclusive. You can set your monthly and yearly subscription...

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Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth
April 19, 2021

Podcasting Can Give Your Audience Something They Are Dying To Hear: T…

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and repor...

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Impacting People From Your Bedroom: Collin From Pet Sitter Confidential
April 12, 2021

Impacting People From Your Bedroom: Collin From Pet Sitter Confidenti…

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned...

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Where Will Your Podcast Take You in Five Years?
April 5, 2021

Where Will Your Podcast Take You in Five Years?

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are. Podcasting allows you to...

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