Growing Your Audience Episodes

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast." SPONSOR: The School of Podcasting ...

Quick Notes: Apple Update: Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The ne...

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss ...

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developi...

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Per...

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we interview Shane Whaley of the Tourpreneur podcast. Shane shares how many peo...

FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club call...

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give yo...

If Ron Howard Uses Focus Groups... Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was on Happy Days and since then has been making phenomenal movies. He's been ...

Every year I ask my audience what their favorite podcast is and why it is their favorite . They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts...

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to...

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey ...

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear. Table of Contents 01:22 Your ...

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201...

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, y...

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things ...

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today ...

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson. (...

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting?...

There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast fe...

Today we revisit the topic of Impostor Syndrome (something we talked about in episode 627), as you won't believe who has impostor syndrome (the whole, "Why would anyone listen to me???). We also share what your favorite episo...

Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That...

I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses...

Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, hel...