Content Creation Episodes

You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include: The importance of headlines Getting to the point. How to structure your podcast using the Inverted Pyramid ...

Branding and Marketing Your Podcast: Lauren Nelson Interview Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out. Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it. Your iTunes artwork is your first impression, have someone who is a graphic ...

Today I want to share what I do to put together an episode. My example will be the the latest episode of the Logical Weight Loss Podcast. I also do a podcast microphone shootout with microphones in the $300 range (last week we did a shootout with microphones that are under $100) This Week's Sponsor: Emerald City Productions This week's show is sponsored by Emerald City Productions. Get your podcast edited and sounding great with this awesome special. Your first four episodes will be $15 each (a...

I can handle some people explaining their strategies of launching a podcast, but there are some things that are just blatantly WRONG. Here are a couple that get my goat. Episodes Get Downloaded When People Subscribe If you simply launch with only one episode on your first day, and someone subscribes to your podcast, then you only get one download. BUT, if you launch with five episodes and they subscribe, then you get five downloads, which will help to raise your rankings within iTunes. This i...

What I've Learned From One Episode of a Storytelling NPR styled Podcast I recently started a podcast in a narrative fashion about a documentary called the Messengers, as I've never done this style of podcasting before. Here is what I've learned. You have to know what story you are going to tell so you can add some intrigue, inspiration, comedy, etc. You need to catalog everything. The Sooner the better. So if I make a phone call, get audio from a video, I catalog everything. Identify your pl...

Because of My Podcast - I Got to Go To The Largest Event in My Niche 2:05 Cale Nelson from hamradio360.com wanted to go to world's largest Ham Radio event. He wanted to go, but had these pesky things called kids that need silly things like food, clothes, and shelter. So this didn't leave Cale with money to spend on his hobby of podcasting. Well a few listeners said he should try putting together a funding campaign, and so he did. Did he get the money he needed? Well he didn't get the 100% need...

This week I am saddened by the lost of my champ Muhammad Ali. When I was growing up there were two things that were constant in my life. Richard Nixon was President Muhammad Ali was the Greatest Boxer of All Time Today there are lesson I feel we can learn from Muhmmad Ali as podcasters. When I hear name Muhammad Ali there is so much more to a guy that was good in the ring. He Know Both Sides of Boxing There are two ways to win in boxing Don't get hit. He ounce dodged 21 punches in 10 second...

Because of his Podcast: He Discovered a Niche Who Needed A Product Got a note from Corey Fineran I just handed my boss my resignation letter! This podcasting journey started 7 1/2 years ago and it's now allowed me to leave my job and start my own business! You've probably heard me talk about Ivy Envy (my podcast on the Chicago Cubs) more than the one I did for my employer. Since 2012, I've been able to call myself a "professional podcast producer" as my employer created a new position for me t...

Today on the School of Podcasting we talk content marketing, why podcasting is a perfect tool for this strategy, and how to overcome one of the biggest hurdles for those needing interaction on their website. Podcast Rewind 2:15 I appeared on the Maximize Excellence show with Joe Hicks. Joe walks you through an Ideology of the four pillars of excellence. I really liked the show, and Joe (a graduate of the School of Podcasting) is doing a great job. Check it out at www.maximizeexcellence.com or s...

Because of My Podcast: A Veteran Got a Home Robert Kerns produces the Living the Vet life. He had a mortgage specialist on his show. He was contacted by someone in another state (again, podcasting is global) and the mortgage specialist was able to get the listener in contact with another specialist and the veteran was able to get his loan with a special VA Home Loan rate. None of this would have happened, but it did because of hist podcast. Check out Rob at livingthevetlife.com If Podcasting Wa...

Because of My Podcast: I'm Getting Married Today Matthew Cox from Brunch with the Brits explains how he went to a podcast event who eventually became his wife. Why I Turned Down My First Podcast Sponsor I had been contacted by a sponsor at advertisecast.com. I decided to low ball my pricing ($10 an episode) just to see if anyone would jump. An advertiser did. They wanted 10 episodes of my Weekly Web Tools podcast. That would be almost three months and the advertising would pay for my hosting (...

The Podcast Award Are Open If you've ever benefitted from this podcast, do please take the time and nominate the show (school of podcasting) in the EDUCATION category. The Two Most Important Parts of Your Podcast I was watching an episode of Live From Daryl's House (Daryl Hall of Hall and Oats Fame). He has all sorts of musicians of different styles and genres. There is always a small segment where you hear them getting ready. They have had time to prepare. They know the music, but there are t...

Today I look at tools available for podcasters to help them produce a better show. Podcast Interview Wizard and Who is Jim Edwards Jim Edwards is a guy I've known online for years. I loved his "I Gotta Tell you" email list. We are talking back in the day when I was teaching people how to make websites with Microsoft Front page, and making videos with camcorder. I bought one of Jim's products he made with Mike Stewart and I thought they delivered value. I had bought some stuff from other "Intern...

Podfest hapned this weekend in tamp Florida. Wow was it fun. I got to hang out with Hall of Fame podcasters like Danny Pena, and meet some people who are trying to get their podcast off the ground. I love, love, love, the podcast community. It's filled with helpful, loving ,caring people. I got to catch up with Dan and Jared from Podcast Movement, Glenn the Geek, some members of the School of Podcasting. I'd write more names, but I'm still in a coma from the Dramamine. Cool Things About Podfest...

There are a number of things you need to be successful in podcasting. Great Content Great Sound Great Promotion Great Attitude No matter how great your show sound, and how much you promote it, without great content, it won't succeed. No matter how great your content is, if it is painful to listen to, or you have to constantly adjust the volume, nobody is going to listen. No matter how great you sound, and how great your content is, if you don't promote it, your growth will be slow. Witho...

in no particular order) 01:25 Exponent - the nuances of tech strategy - Submitted by Max Flight of AirplaneGeeks.com, TheUAVDigest.com, and PaxExPodcast.com 2:48 Up In Your Business - brings in inspiration to help you to create a business - Submitted by Chris Lewis of www.dadspotlight.com 4:33 School of Podcasting - All Things Podcasting - Submitted by Craig from inglespodcast.com and 08:06 Kenn from blackmanwithagun.com 09:53 Ask the Podcast Coach - Your Podcast Questions Answered - Submitted ...

Because of My Podcast the Creator From the Blacklist Gets Interviewed on Podcast Troy produces numerous podcast, but today he is talking about the Blacklist Exposed podcast he had the creator of the hit NBC show contact Troy on twitter and ask to come on the show. While he was on the show he made announcements that were then used in Press Releases that had all the press releases pointing at Ttoy's site theblacklistexposed.com Tory point out that: The Creator of the Show Called THEM. It took t...

The Podcast That Has More Audience Participation Than Any Podcast I've Heard Rob Walch is the VP of Podcast relations, but he started off 11 years ago as the host of Podcast411. In 2007 he started the then Today in iPhone (later changed to Today in iOs to include the iPad) and Rob has more audience interaction than any podcast I've ever heard. Here are some things I noticed about his show. Rob mentions and ASKS for feedback and provides his email address and phone number many times through the...

Increasing Your Podcast's Audience Engagement With Better Calls To Action We love our audience, and we want to connect. We want them to take steps to deepen their level of engagement. We want them to take actions. These often include: Subscribe, Rate & Review in iTunes Follow us on Social Media Join our Email List Buy products Shop At Amazon and that's just a few. Determining Your ONE Call To Action Your call to action will be unique to you. We all have different needs, and different mot...

I've been talking about your podcast from TOP to Bottom over the last couple of weeks. Sometimes its good to go back to the basics and reexamine our shows. The first week we talked about Headlines (the title of your show notes), and I provided a free guide with tools to help you write better Blog Post Titles. Last week we talk about the importance of your introduction and how it is your first impression. This week we are talking about the meat and potatoes of the meal. Your content. Because of ...

Last week we talked about the importance of headlines, and I gave you a free resource to help you make better headlines. Now in Podcasting you headline is your "Show Notes" title. You can get the free resources at www.schoolofpodcasting.com/headlines Your Podcast Introduction People are busy. We hear activity like a badge of honor. How are you ding Bob? BUSY! I'm backed up. I don't get to take lunch. I'M SWAMPED! So with this in mind it is my opinion that your intro should get to the point quic...

This is an abbreviated list of headline samples from the book "Writing Riches" by one of my favorite authors and podcaster's Ray Edwards. If you buy his book, buy some paper and pencil along with it. This topic starts at 6:35 The How To Headline (how to write headlines that will bring you more downloads) The Testimonial headline (I wish I had found Dave Jackson sooner - I could've save a lot of money) The Give Me headline (Give me 10 days, and I'll get your podcast into iTunes) The Reason W...

I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea. Taking Your Podcast Inventory This topics starts at 14:21 What do you like? Wha...

In today's episode, (not safe for work) I share clips from a podcast I set out (as an experiment) to be the Worst Podcast Ever. It would: 1. Have F-bombs. 2. Insult the audience. 3. Deliver no value 4. Use Potty humor and be overtly immature The reason? I had two: 1. I wanted to test podbean.com (who during the test had a technical issue, and my files quit downloading). 2. I wanted to see what kind of downloads a horrible podcast would get. I've heard from Libsyn that many podcasters get a...