Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It is the go-to marketing channel for the best online marketers due to its high return on investment. Email marketing outperforms strategies like SEO, PPC, and Content Marketing, making it the most cost-effective way to promote products and communicate with customers.
Today we hear from seasoned email veterans from different viewpoints, purposes, and motivations to share their insights into running a podcast.
In Case You Missed Last Week
We add a new clip from John Lee Dumas, who shares what he would do differently. Last week we heard from Joe from Stacking Benjamins and other veterans on launching a pocast. Check it out.
Participants
A Newsletter Help Remind Your Listeners About You
Both James and the No Agenda Show see where their newsletter reminds your audience you exist and hopefully supports you.
You Can Use Auto Responders
You can create a series of emails called an autoresponder to release at certain time intervals. This “Set it and forget it” can help build your connection with your audience (while you sleep)
Yes, You Can Automate Your Podcast to Email But…
While services Like Mailerlite, Convertkit, Aweber, SendFox, and many others will make it easy to enter your podcast RSS feed, and it will take your episode description and convert it to an email. Aside from James, who works some technical voodoo (he's a programmer), none of the participants used the “RSS to Email” tools.
They had developed their own format, topics, etc, and wrote them from scratch or copied and pasted their content in an effort to repurpose it.
Additional Email Topics
What NOT to do with your Email List
The benefits of Segmentation
Understanding Pricing
The Importance of Always Delivering Value
What you get from having a newsletter
Mentioned In This Episode
Last Week's Episode on Veteran Podcasting Tips
Join the School of Podcasting Community
James Cridlands Radio Newsletter
Newsletter Services
Send Fox (lifetime payment)
More Fun Email Stats
Open rates—65% of small businesses average open rates between 11% and 50%.
Nearly 40% of survey respondents report they send emails “at least once a week but less than daily.” More than 30% send emails “at least once a month but less than weekly.” And about 12% either send emails daily or less than once a month.
Most (43%) of the participating small business owners have email lists between 0 and 500 subscribers. Slightly more than 30% have between 1,001 and 9,999 email subscribers, and less than 7% of small businesses have more than 50,000 subscribers.
Does the size of your list impact effectiveness? Yes, but don’t let that discourage you. It appears having at least as few as 500 subscribers makes a difference. Of the small businesses surveyed, 42% with more than 500 subscribers say their email marketing strategies are effective or very effective, while only 20% of businesses with 500 or less subscribers say the same.
QUESTION OF THE MONTH
This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.
Leave Your Answer at www.schoolofpodcasting.com/question
Ready To Start Your Podcast?
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join Now
