Podcasting Boost Your Business – Podcast Media Host Checklist – Find the Money To Podcast

Today on episode number 392 of the School of

Podcasting this morning announcements, which you can

find over there@schoolofpodcasting.com

forward slash 392, we've got a cool last five and five. A

because of my podcast story, we're going to talk with Trent

Deersmith about how podcasting has helped his business explode.

You're going to hear a clip of me from Quality Living Made

Simple, and my mantra. We're going to talk about how to

choose a media host and how what to avoid, basically. And that's

right. At the end, Reverend Jackson is going to take the

microphone and tell you some things that have been on my

mind. Hit it, ladies. The School of Podcasting with Dave Jackson.

Podcasting since all the way back, all the way back in 2005.

I am your personal, as in me and you. Podcast coach, as in, I'm

gonna help you do things the right way and not get hurt. Save

you time, save you money. If you are new to the show, I am an

acquired taste. If this is your first listen, I beg of you to

give me two more before you go. That guy's just too weird. We

talk about all things podcasting, from planning to

recording equipment, all points in between. I come along. I

bring my 20 plus years of training experience, and I

flatten the learning curve of podcasting. I let you know that

you are never alone in your pursuit of podcasting success.

If you would like to contact me, super easy

schoolofpodcasting.com/contact, and I always like to just jump

into the pool here and start off with what I call because of my

podcast stories. Now, what these are, it's simple. If you want to

send one in, just answer the question because of my podcast

blank. And today, this is from the New Media Expo back in Vegas

in the beginning of the year. I was out there talking with the

lovely and talented Cecily. All right. Well, we are here in the

what is this the the Expo show floor? Yes. In lovely Las Vegas,

and I'm here with

Cecily Corst,

and your podcast is

our little podcast is called The Trailer Talks, and

it's at thetrailertalks.com. Very cool. And tell us a little

bit about your podcast. So we interview people who are living

creative lives, from artists to actors, entrepreneurs, anybody

really we can get our hands on who is out there living a life

creatively.

Okay, and my question for you is because of

your podcast.

Because of my podcast, our parent company, which is

called Chappeller Media, has clients. And what we do there is

we teach people how to do social media, where their digital PR

should be. So yeah, we get clients out of it. It's

wonderful. And so, do you have people coming to you going,

"Hey, I heard about your podcast. Like, how do you

promote your business through your podcast?" Actually, we

don't a whole lot because the business hasn't officially

launched yet.

Okay, wait, hold on. She's getting clients for a

business from her podcast for a business that doesn't even exist

yet. How cool is that? All right, back to Cecily. Okay, so

you're getting clients

for your

company that doesn't exist yet.

Doesn't exist yet, exactly. That's a

good problem,

right? No, and all we do is put put up the graphic on

the end of the podcast while we're doing like we have a few

outtakes on the end, right? And that's what we do. The graphic

is up there. We don't even have our website out there, and

people are calling us. It's great.

Very cool. And we should mention it is a video

podcast. It is a video

podcast. Now,

is it just on YouTube or is it also available

on iTunes? It's

on iTunes as well. Okay. Absolutely.

I was on a. I said it was going to be one

question. I lied. That's okay. Do you know ratio without going

back to like ninth grade algebra? YouTube to to downloads

in in like like obviously YouTube I would think would be

much more no

no really depends on the guest seriously so if we

have somebody like let me think of someone who's really well

known in YouTube land John Elric who has the gentleman's rant on

YouTube has 5,000 views, and that's huge for us because we

also have people like Ben Keen who have 18. But Ben Keen is of

Tribe Wanted and doing amazing things out there, and more

people should know about him. So

cool. All right, and then the the last question

we have it's the pop quiz. It's the not so much what were your

What are your favorite five podcasts? But if you can

remember, what were the last five podcasts that you listened

to, and and if you could tell us a little bit about each one?

I can do that. So this morning I listened to two, and

yesterday I'm sure I listened to some. Radiolab, obviously one of

America's favorites. Okay, I love Radiolab. They're WNYC.

These little, it's like their little yacht of podcasts. I

think they explore all things scientific,

okay,

and sometimes mystical, which is really fun and they're

highly entertaining.

Okay,

the Kira Sultanovic Kira Sultanovic show, she's a

comedian out of Los Angeles. See,

this is why we do this. I've heard of neither one

of these,

you don't radio that? Oh my gosh! Okay, yeah, you have

to hit that one because the sound is amazing.

And she's a comedian.

She's a comedian. She is a mom, and she interviews

other comedians who are parents. Cool. So it gets very, very

funny.

So it's that whole niching down thing. It's

not just comedians; it's comedians that are parents.

Right. Cool. Exactly. That's

two.

Okay, the Alton Brown cast

again. Never heard of it. Alton

Brown.

No.

Okay, he's a chef from the Food Network. Okay. And

again,

no TV.

Right, no TV. Okay, so he had a cooking show for years

on the Food Network, and now he does a podcast among, and he's

got a live show, and he's doing really well, so he's all kinds

of fun. He does interviews with people regarding food, right?

And then the dinner party download, which is a little NPR

product as well. Okay,

and they that's four.

That's four. Okay, yeah, the dinner party download

helps you win this weekend's dinner parties. Okay, lots of

facts, fun, fun stuff.

Again, never heard of it.

Never heard of it. This is

the problem with me. I listen to podcasts about

podcasting, so all right, one trick pony. But

that's cool. I like these. And then the last one is

a little video podcast, and I don't think they've put out a

recent a recent episode, but I rewatch them, and it's called

the Living Outrageously podcast. Okay. And actually, they have

created quite the little community on Facebook. It's a

mastermind group. Cool. So you can go back and watch all their

old shows, and it's just two crazy Australians talking about

success in business. Right.

And it's called and it's

called Living Outrageously.

Gotcha. And we can find your podcast at

at thetrailertalks.com.

Cool.

If you go to trailertalks.com, you're going to end up somewhere

in like upstate New York at a campground.

Okay.

We tried to buy the URL. We couldn't quite get it.

Bummer.

Yeah.

All right. One more question, just for fun.

Sure. Is this your first expo? It is and thoughts.

Oh, this is great! Are you kidding me? I'm meeting

heroes. Getting, I'm learning stuff. It's very very fun.

There you go. Awesome. All right. Well, thank

you very much. Sure. Thank you. Yep. There you go. She was

awesome. Very cool. Find her out at thetrailertalks.com. Very

interesting things there. I always thought that in terms of

downloads from YouTube versus downloads from iTunes, because

YouTube is the be-all and all of the world. And she said, "No, it

depends on the guest." Very, very cool stuff, sir. So let's

get over to talking. And what's interesting about that? She's

getting she's getting clients for a company that she hasn't

really even promoted yet from her podcast. So that's an

example of using podcasting for your business, and that's why

I've brought in today Trent Deersmith, who you will hear in

this interview is using podcasting to boost his

business. So, with that, let's not pause anymore and go over to

that interview as we listen to this together. All right. Well,

joining me via Skype, you can check him out over at

Brightideas. Co. It is Trent Deersmith. Trent, thanks for

coming on the show.

No problem, David. It's a pleasure to be here.

Well, you caught everybody's eye in the the

Google podcasters kind of resource over there in the

group, and you you had a post that says, "Hey gang, I'm now

about 120 episodes into my show, and things have gone extremely

well for me. We did over $100,000 in revenue in our first

full year, and we're on track to probably double that in 2014.

Sufficient to say you are a big fan, or or what was the guy on

Saturday Night Live? Podcasting has been belly belly good to

you, right?

Indeed, it has. Yes.

So that caught my eye. So I guess we should start

off. First things first. Tell us a little bit about your your

podcast.

Well, it's called Bright Ideas, and as the name

suggests, the whole goal of the podcast is for me to extract

bright ideas that are actionable and usable from the guests that

I interview on my show. The theme is all around the concept

of entrepreneurship and online marketing, and I've now

interviewed. I think I'm actually at episode number 99

that I just recorded the other day. So episode number 100 will

get recorded on Monday.

Oh, that's exciting!

Yeah,

being that a lot of people don't make it past

episode seven. Well, when you say you've done over 100k, how

is that? You know, is that affiliate sales? Is it just

clients that are coming in? What's the breakdown of that?

You know, I actually just published a blog post that

gives the entire breakdown of every penny of that income. So

I'm going to pull it up here.

All right,

and it's called my 2013 income report. If you want to

put it in your show notes, by all means, feel free to do so.

Absolutely.

So, sales of my own information products were

54,721. Infusionsoft affiliate income was 14,772. Consulting

was 14 and a half 1000. I run a mastermind group, which

generated 3000 other affiliate commissions. 11,633. I make

income. I have one site that's monetized with AdSense, so that

really doesn't have anything to do with my podcast. But that was

$8,450. And I don't generally do one-on-one coaching, but

somebody talked me into it, and I charge them 200 bucks for an

hour on the phone, so that's 200 bucks.

There you go.

Yeah.

Now, how much of that can you attribute back to

your your podcast?

A large portion of it. So, Bright Ideas. When I first

started it, I did not do I didn't do written posts. All I

did was podcasts. So my my audience started to build as a

result of those podcasts. You know, if I had a product launch

coming up, or I was talking. I mean, I talk about Infusionsoft.

I've interviewed a lot of Infusionsoft users. All the

information product stuff. It it all indirectly is a result of

the podcast because the podcast really all it is for me is is

another method of getting people to join my mailing list. The

real the secret, of course, because I don't monetize my

podcast with ads, not at this point in time like some other

folks do. So the revenue is all indirect, and the podcast really

helps me to build the list, and it's the list that enables me to

make all the money.

Well, and that was the thing I noticed that

when I I listened to a couple episodes today, and there's not

even really a lot of of promotion of your own stuff.

No, not a bunch. I lately now that I've wrote a

book and I published it in December, and that went really

really well. And in the episodes that I'm recording now, which of

course you're not hearing yet because I have a lag between

recording and publishing. There is a bumper at the beginning

where I say, you know, hey, quick announcement, and I tell

people about my book, and that is the only quote-unquote

commercial that is in the entire podcast.

I guess the the question is then, how are people

if you know they're listening to your podcast, they just decide

because you do mention your website. Just I think it's

either in the intro, the outro, or at the end where they just

say brightideas.co. And yeah, is it just a they like wow that was

good stuff? I wonder what else they have kind of thing you

think going on.

I think that there's probably a bit of that. You

know, I do always at the end of the episode, hey, if you want to

get the show notes, come to this link. And and throughout, you

know, you haven't listened to all of my podcasts. In other

episodes, I have more directly promoted things. I have had

various calls to action. I'm continually experimenting,

actually, with things. One of the things I'm planning on

trying is integrating some mobile marketing because I know

that a lot of people are listening from a mobile mobile

device, and I just haven't actually done this yet, but I

plan to, and that's to you know get them to text in at a certain

number, a certain word to a certain number, and then I can

trigger automation as a result of that. You know them joining

the list and getting a free something or other. But

honestly, I think the podcast has been most helpful for me in

engaging my audience because when you when you're only

available when your content is only available in writing as I'm

sure you know David it's harder to differentiate yourself from

all the other people who are blogging because you're just

words you know you're black letters on a white screen and

there's not a whole lot of tonality or personality or

inflection or anything in that and so I think that the podcast

has been exceedingly helpful in a couple of areas. One is

building trust with the audience, so that encourages

them to buy things. I think that people there's a familiarity

that comes from because I publish an episode every Monday,

and so people have come to expect that. The other thing the

podcast has been really good for, and and business

opportunities has come from this is networking. It's that I think

the dirty little secret, not the dirty little secret, the unknown

secret of podcasting is it is the best networking tool I have

ever found in my entire life.

Are you guys writing notes? He's he's he's.

You hear what he's saying here? I'm just smiling listening to

this. He's building confidence with his audience. He's building

trust. He's networking with people. He's he's consistent. He

comes out every Monday doing everything right. I love this

interview.

It's pretty easy to get. Almost anybody, you know,

asterisk to come on your show, and when you do that, you've got

the the seed of a relationship, and all sorts of good things

happen from that,

right? And then it's just a matter of

occasionally following up, and you know, it's like any

relationship; you have to put time into it. But you, like you

said, it's the seed that's been planted.

Absolutely.

Have do you have any kind of comparison? Have

when you started because you you've been an entrepreneur

since 2001. So this isn't you've been online for a while. Was

there a time before? I guess you did because you sold your one

business before podcasting and after podcasting that you can

kind of compare.

Yeah, when I had the other business, I really was,

you know, as much as we did have a better website than our

competitors in that industry and in that niche, relative to what

I'm doing now, it was an online brochure. So I really don't

consider myself as being online pre about 2011. And knowing what

I know now, if I was running the old company, I would have, I

think, been able to achieve more if I'd been podcasting. Because

there is companies, for example, that I would have wanted to have

as customers. That had I gone at them, had I contacted them with

the, "Hey, I'd like to interview you on my show," you know, the

doors would have opened easily, like they do now. But of course,

back then I was just cold calling, so the doors did not

open easily. And I think it would have made life a whole lot

easier. So the one thing you know that I encourage, like for

example, I run a mastermind group for other marketing

consultants, and these guys are all struggling with client

attraction. And I'm, I'm every meeting we do each month. I'm

like, guys, start a podcast because

did you hear that? Start a podcast

because it is, it is absolutely the best door opener

you'll ever find, and it's a way of giving you demonstrating your

authority. Because if you ask, if you interview other people,

which is my style. I don't go and do a monolog podcast, but if

you do that and you ask smart questions, not only does your

guest think you're smart, but so does the audience, and and that

never is a bad thing.

And the thing that I like about your podcast

is it's one of those for me that I almost can't listen to in the

car because I have to take notes, and I know it's one of

your goals. You you kind of mentioned it in the intro and

stuff that you want actionable items. And so I was listening to

the one with and I forget her name, the woman about Pinterest

that was just like, "Here's what you can do," and and very much

just, "Here's what you need to do. Here's how you do it. Here's

where you do it." And I was like, "Whoa, whoa, whoa! I got

to go get a piece of paper. Hold on a second. So it's really good

stuff,

and I and I do that on purpose because I actually use

my podcast as my greatest source of education for myself. And so

when I'm recording those episodes, I'm writing notes like

mad because I want to learn what my guest is talking about, and I

want to be able to implement it in my business. And in order for

me to be able to do that, I have to ask questions to the degree

that I do, and I I guess happily I get a lot of people who write

me emails who've listened to the show and they say you know hey

one of the things I love about your podcast is that it you know

like you could charge money for this stuff Trent it's that good

I mean it's step by step by step you really drill down with your

guests and so many other people. You know, they just kind of talk

about concepts, but they don't ever talk about well, how do I

make that happen? So, apologies that you can't drive your car. I

mean, you can drive your car, but you almost have to have a

separate MP3 recorder ready to go, so you can stop the podcast

and then make a note of whatever it was that you just learned.

So think about that. I mean, one of the reasons

that I am where I am today in means of why I'm not doing

podcast consulting full time is I got boatloads of student

loans, right? So that's one way to quote get educated is to go

to college. Think about this. Start a podcast, and you can

interview people that will school you. Is that even a verb?

School you? I got me some schooling. And so what I did

here, you'll hear coming up. I'm like, all right, I got a

marketing guru on the phone with me, a guy that's getting paid

buku bucks, who's leading roundtables on marketing, and

I'm like, all right, I gotta suck some knowledge out of this

guy's head. And one of the things I'm gonna mention here is

there's an app. If you're using an iPhone, I believe it's just

called Sound Recorder. He said, looking for his phone and can't

find it anywhere in front of me. That I constantly use to take

notes when I'm in the car and I'm listening to to somebody.

It's called voice memos, and I use that all the time. I just

hit that and and say whatever it is I just learned in the

podcast. So think about that. You know, you may think, well, I

can't go back to school. Well, you can go back to school by

starting. A podcast and get information from the top top

people. Let's us continue. That's about it. It's like have

the iPad in the in the passenger seat, so you could hit the

little voice memo recorder and and keep going. A lot of people

that are listening to this aren't, you know, they they're

really new to to marketing, and you know maybe they're whatever

their job is. They're new to podcasting, they're new to

online, having any kind of presence, things like that. Do

you have any kind of you know marketing 101 for somebody who's

like, boy, I guess I should have some sort of marketing plan, or

I know I want to grow my audience, I just don't know how.

You know, any kind of advice you could give somebody who's really

just starting out of the gate.

Yeah, I do because I get asked that question a lot as

well. The first thing that I think that someone should do is

they really need to figure out who their audience is, and there

is no. So let's say that you know you're because a lot of the

people in my tribe, for example, are marketing consultants or new

entrepreneurs that are looking for a business to start, and I

encourage them to become marketing consultants. And so,

if you're going to sell marketing services to small

businesses, you really need to figure out a target audience so

that you can have a more relevant message, less

competition, and the ability to charge higher prices. So, how do

you do that? The very first thing that I suggest people do

is is they need to to talk to people. They need to contact

people via you know LinkedIn or Twitter or email or whatever

way, and say something along the lines of, hey, I'm doing some

research on this niche to identify what factors are

enabling some companies to grow so much faster than others. You

know, some marketing factors, and I'd love to have an

opportunity to ask you some questions. And as a as a thank

you for your time, we'll only be you know maybe 10 minutes. I'll

make sure that you get an advance copy of the report. So

that is a wonderful way, a non-threatening way to be able

to have one-on-one conversations with with people that are in a

niche that you think you're going into, and all sorts of

good things will happen when you have those conversations. First

of all, you're going to learn a lot. You're going to plant seeds

for future relationships, which could eventually be customers.

Don't try and sell them on that first call because that would

really be a betrayal of of the trust that they gave you when

they set the call up. But you you need my point is this: you

need to talk to your target market to get it figured out if

they're really going to be a good target market for you to go

after, and then once you've done that, you're going to have an

FAQ, so to speak, of problems because a lot of what you're

going to be asking people is, well, you know, what are you

struggling with? What's a challenge in your business?

What's working well? What's not working well? And that will

equip you with this. There'll be a there'll be a commonality to

the answers, and then that's going to allow you to create a

foundation of of content to get yourself going. And so you could

you know write blog posts, you could create podcast episodes,

you could re-interview some of those people, you could

interview other people that you haven't spoken with yet. But you

need to get a found in the world that we live in today. You need

to create a, and it doesn't have to be huge. I mean, just a

couple of podcast episodes, a couple of blog posts, but you

need some way to be able for people who are checking you out

for the first time to get a good first impression, and you need,

and so that content, that educational value-added content,

is how you're going to do that. So, in my opinion, that is the

most important first step to take. And then, of course, once

you have that foundation of content to to really be in

business, of course, you got to have a customer. So now you've

got a place that you can send people to. Now, if you're

networking on LinkedIn or you're making cold emails or you're

doing whatever it is, maybe you're reaching out over

Twitter.

You've got these blog posts that a solve problems and problems

you know that your target market has because you talk to them,

and b make you look like you know you're knowledgeable and

you're an expert in that particular area, which you are

at that point relative to the companies or the potential

customers that would work with you, because the secret that I

think many new people don't realize is that the average

small business owner who's running you know a restaurant or

an accounting firm or a plumber firm or whatever they are they

hardly know anything about online marketing. Most of them

don't even know what WordPress is, so you don't have to have a

whole foundation of knowledge to be able to be relative to them a

huge expert. And now you're in a position where you can actually

start to get customers, and that's when the magic starts to

happen. That's when the real learning starts to happen.

Keep in mind that you made a great point there

that I'm going to add to. Sometimes we don't start things

because we think we need to be the Uber, Uber, Uber, and by

that I mean Uber expert. You don't. When I teach a class, if

I teach, let's say Microsoft Excel one, all I need to know is

enough material for Microsoft Excel one and two. So if

somebody wants to paint outside the lines, you just need to know

a little more than your student. So, if you're thinking to

yourself, "Well, I can't start a podcast. I'm not a big shot

smarty pants." Well, maybe you're a medium-sized shot

smarty pants, and maybe that's all you need to do. Keep that in

mind, and then by interviewing experts, maybe you'll become a

big shot smarty pants. Absolutely, I know another

question I get a lot is, you know, there are so many

platforms between you know LinkedIn, Facebook, Twitter,

Pinterest, Instagram, etc. Reddit. Do you know of any tools

that would help somebody figure out where is my audience? Like,

should I start at Facebook? Should I start with Twitter?

It's like I don't know. It's like you know, go where your

audience is, and they like, well, how do I figure that

out? You just ask them. I I would reach out to people

over Twitter, and Twitter is is is I used to really despise

Twitter because I didn't care what people were eating for

dinner and what movie they were going to, but Twitter has

evolved, and the users have evolved immensely. And it's

actually from all of the social platforms, it is my number one

source of traffic. It's also a great way to be able to connect

with other people. And so, you know, start figuring out who is

tweeting about. Like, use Twitter search and type in some

keywords, and figure out who's talking about the stuff that you

think your tribe might be interested in, or the tribe that

you want to build. And then you just start reaching out to those

people. You go to their websites. You can message them

on Facebook. You can message them on Twitter. And you can

just start asking them simple questions like, "Hey, you know,

which what's your favorite blog? Who who do you follow? And and

you're going to be able to very very quickly figure out where

your tribe hangs out online, and you're going to be able to start

to interact with these people, which is key.

And notice he didn't say go to these people

and go, hey, I got a podcast. No, no, reach out to them first,

build a relationship, then say, oh, by the way, I have a

podcast. Now you did mention your book. I was actually

reading up on it today. So I went. You just put this out in

December, right?

I did. Yeah, it's my first book. It's called the

Digital Marketing Handbook. And people who want to learn more

about it can go to brightideas. co slash book, and you can get a

free chapter. Very

cool. Tell us a little bit about it.

Well, after you know having this first year that went

pretty well, and interviewing as many people as I did who are all

very successful on their own right, I thought it would be a

good idea for me to write a book. And I had a couple of

different objectives with the book. One, I wanted to make

money on the book, and I also wanted it to position me further

as an expert, and I also wanted it to potentially help me to

land clients. I went and chatted with a friend of mine, a guy by

the name of Nathan Barry, who'd written a couple of books. And I

said, you know, how do you write a book? And he just said, well,

I start off and I make a table of contents, and I just do a

brain dump of everything I think I should put in the book, and

then I start to organize it, and then I break it down day by day,

and I just start writing it. And you know, you're talking to a

guy here who got a C minus in English in high school, so I was

no literary scholar by any stretch of the imagination. And

I managed to write my book in about 440 hours. I think it was

really, yeah, I dictated most of it, and it was you know most

days in an hour and a half I could crank out 5000 words, and

if you break your book down, the the reason I think books are

perceived to be so hard to write is because they're so big. You

know, there's 40 or 50,000 words, but I regularly crank out

two to 3000 word blog posts. Well, guess what? 12 of those

blog posts as a book. So if you take your structure, and I used

Scrivener, which is an application for writers to help

me do this, and you break it down into bite-sized chunks, and

then develop a writing schedule, it's not nearly as hard as you

think. And my book is a how-to book, so you know I was only

teaching stuff that I had already figured out how to do on

my own, and it had worked for me, or I had learned from a

guest that I had interviewed, and it had worked for them, and

and it had started to work for me if I had implemented it. And

so I just basically created a manual of step one. Here's what

you got to do. Step two. Step three. Step four. If you if

you'd like to build a business like I've built, or you'd like

to use online marketing, digital marketing, to put client

attraction on autopilot, which is kind of the tagline for the

book. Then you need to read this book, and I just treated it as a

step-by-step process.

And I see. In addition, I mean, you can just

buy the book, which in itself sounds like it's just chock full

of info. But you also have a couple different packages here

with with videos and all sorts of fun stuff. So, is just for

anybody who might be skeptical, because I've seen books like

this. Is this just repurposed blog posts that we can get for

free on your website?

No.

Okay, I'm gonna say I didn't think so, but I

know somebody's thinking. Ah, I've heard of this because I

don't know about you, I've I've done that before, where you buy

the book and you're the person has you know gained your trust

through their blog post. You're like, oh, this is going to be

great. I can't wait to see this. And then you get you go, I've

I've already read this once. Hmm.

Yeah. Yeah. No, there was a lot of content. I would

say probably 85% of the content in the book had never been

published anywhere else.

Very very cool. Now, is this just available on

your website, or is this a Kindle book as well? Or

no, I purposely did not go that route. It's only

available on my website, and the reason that I did the tiered

pricing, so you can you know, there's three different tiers,

and you get more and more videos and interviews with the higher

tiers, is again was advice from my friend Nathan Barry because

it it made a massive difference to the amount of revenue that we

generated. If if we we did about $17,000 in sales in the first 10

days,

nice.

And I would say that it would have only been a fifth or

less of that, if we didn't have the two, like the the by far the

most popular tier was the $249 option, because a lot of the

concepts in the book lend themselves very well to further

explanation in a whiteboard video, so I created, as you

might guess, a bunch of whiteboard videos, and I also

included a bunch of interviews with other people who had had

success. You know, using the same principles that we talked

about in the book, and that sold really, really well. People been

very complimentary. A lot of nice emails from them, and so it

was a very good experience.

Gotcha. And you'd mentioned Scrivener. That's if I

remember right. That's just a Mac only thing, right?

I don't know.

Okay,

you have to check

because I've heard that before. With it's

actually both Mac and PC, and I got to tell you here while I

have your ear, I've heard so many people talk about this

software. Ray Edwards, Mingyang Fogerty, Grammar Girl, has has

said, "Hey, I've heard about 30 people talk about this

software." And if you go to schoolofpodcasting.com forward

slash Scrivener, oh, that's a fun word, isn't it? Don't use

that word in your podcast because you got to spell it S C

R I V E N E R will take you there, and it is available now.

From what I understand, the Mac version was the original

version, and it is a little more robust than the PC version. But

from what I saw on their website, they are getting the PC

version tuned up, so it will match the the Mac one. But

again, schoolofpodcasting.com forward slash scrivener will

take you right over there. You can actually get it at Amazon,

which is where that link will point you there. And of course,

it's a way to support the show. If you buy that through that

link, I earn a small commission. But I am going to be buying that

as well to help finish the books that I've started last year.

People have put together books.

Yeah, no clue because I'm a Mac only guy.

There you go. How much time do you put into an

episode?

About seven minutes longer than the episode itself.

Okay,

I do almost no guest research because my format is

more or less the same structure, same type of questions each

time. I'm very good at doing the interview on the fly. Post

production for me is literally about, like I say, seven

minutes. Seven, roughly seven to 10 minutes later, the episode is

done, compiled, and uploaded to Amazon S3,

very cool. Now you are. What do you use then?

Because obviously you're you're playing your intros and things

like that. What's the the technology behind creating your

podcast then?

Sure. So I'm talking right now on a Heil PR40 mic,

which is the Cadillac of podcaster mics. I suspect you're

probably on the same mic.

Actually, in this interview, I was using an Audio

Technica 2100, and for the record, right now I recommend

the Audio Technica 2005. It's the same exact mic, except it's

black instead of silver, and right now it's about 10 bucks

cheaper. And so, if you go to school podcasting.com forward

slash 2005, the Audio Technica 2100. We've been promoting it so

much, myself and and podcasters like Ray Ortega from

PodcasterStudio.com and Daniel J. Lewis from the Audacity to

Podcast.com. We're actually creating a need for that

microphone, and of course, supply and demand. The price is

going up, so if you want the same microphone. With a cooler

thumb switch, go to schoolofpodcasting.com forward

slash 2005. But the great thing is, when I was on John Lee

Dumas's show, he thought I was on a high LPR 40. Here, Trent

thought I was on a high LPR 40. That's a $300 microphone, and

the 2100 goes for about 50 bucks. Isn't that cool?

And I run that into a Behringer mixing board. I record

to two places. One of them, so I do all my interviews audio only

on Skype, and so I use Call Recorder for Skype as my backup

source. My primary source goes onto a Roland external MP3

player, and as soon as I am done the episode, I record the outro

and I record the intro, so that takes you know like another two

or three minutes. Pop the SD card out, goes into the Mac. I

fire up Grad Band, drag those three audio files onto the

appropriate place within Grad Band because it's got a like my

fancy musical intro and outro.

Right.

Export and then I tag it with ID three tag editor, and

then I upload it to s3, and they feed. And I use the Blueberry

podcasting plugin, and so that sends it over to iTunes

automatically with all the tags.

Are you are using Blueberry or Podtrack or

somebody for stats? Or that's the only thing I've always

heard. I used S3 for a while as a media host, and that was the

only thing I found rather kind of dysfunctional about it was

there was a hard time getting any kind of download stats.

Yeah, I get my download stats from Blueberry. I use the

plugin for WordPress, and then I pay the $5 a month for their

stats package.

Got it.

You know, but I honestly, aside from just raw downloads, I

don't, I don't know how much value the podcasting stats are.

Because even if someone downloads it and doesn't ever

even listen to it, still counts as download. So if you have any

insight onto, you know, how I can get more better stats that

are meaningful, I'm all ears. Yeah,

tell if they can listen to it. Yeah, that's a,

that's a, the only place that you can see that on is Stitcher,

and according to Stitcher at the New Media Expo, the average is

48%.

Is it okay?

And I was like, "Wow, that's somewhat

disappointing."

So that means people are probably stopped listening

to you and I already.

That's it. Awesome. Does that

mean we can tell dirty jokes now that no one's

listening anymore?

That's it. Well, you've sold me on the book. I'm

going to go buy your book at this point. I'm like, because I

was listening your your podcast is working well. I was listening

today, and I it's do you do this where you know you're getting

sucked in and you can't help it? Sucked in isn't a right phrase.

That sounds negative. You know your marketing is working. I

guess is a better way of putting that because I listen to your

podcast. It's quality stuff. I I've been on your page here

reading about your book throughout the day, and I'm

like, you know, this you seem like a really nice guy. I know

we just met today, and I'm like, yeah, okay, I'm gonna pull the

trigger on this probably. So,

yeah, well, again, I as I thank you for saying that

first of all, and as I mentioned earlier on, when you asked me

how does my podcast pay me, you know I think that this is a

prime example of one of the ways. Assuming that you actually

buy the book, but people who listen and they listen to my

voice and the way that I speak and the things that I speak

about, and they make a gut opinion of you know I can trust

Trent or I don't like him. And if they don't like me, they

don't ever tune in again. And if they trust me, then they either

keep listening, and or they buy some of my stuff.

And for the record, I did. I will. I haven't

read it yet, but I definitely bought it, and I'll be talking

about that in the future. And I

and I don't really have to overtly ask them to per se. I

mean, I'd love. I just don't think you necessarily need to. I

think people, if they're interested in your stuff, and

they're interested in what you're doing, they're going to

want to come and learn more and about you and see what other

stuff you have available. And and hey, we live in a consumer

world, man. People want to buy things, so that was one of my

greatest mistakes with Bright Ideas. Is I didn't attempt to

monetize soon enough. I should have monetized much sooner

because as soon as I did, people started buying stuff.

Now, keep in mind here. I want to point out that

number one, that's the second person we've heard this year

that said his audience was glad that the he started charging

them for stuff. George Harab said that, but also notice.

Let's go back to the original beginning of this interview.

Trent doesn't beat people over the head this Sunday. Buy my

stuff. Ah, he's not. He's talking to his audience. He's

giving them valuable information. Information they

can act on, and then they're like, "Wow, where can I get more

of this actionable stuff that will solve the problems that

Trent discovered when he interviewed people in his

niche?" Got it? Okay, it's not just hey, here's my podcast, 27

minutes of commercials and four minutes of content. That does

not work, my friends.

And and the. Real funny part was David was that I got

more thank yous

here we go

and testimonials yep from people that bought stuff

preach it brother than I ever did for all the stuff I gave

away for free.

That's interesting. Now that's amazing,

Dave. Why do Why do you think that

is? I think it's perception of value. When people

buy things, they read them. When people get things for free, oh,

I'll get to that later because there's no sense of urgency.

There's no emotional need to quote unquote get your money's

worth.

That's why I have a folder on my computer called

Marketing Crap. And when I get somebody's free download, guess

what folder it goes into?

And so, when there's no deadline, when there's no

incentive to get you to consume a piece of content, I think more

than likely it doesn't get consumed. Like I get free stuff

sent to me, and most often I don't read it. I don't read a

lot of other people's blogs, you know, with any great regularity,

because you know I can get to it later, but when I buy something,

yeah, I usually consume it.

Yeah, that's true. Any horror stories or

lessons learned from your you know time here podcasting that

you go, oh boy, I wish could do that one again.

Make sure that you have two recording sources.

Yeah,

because there's nothing, and I put one of them

right in front of my face, and I literally stare at it while I'm

talking to make sure that the little red light is right is red

when I'm I'm recording. Let's stop speaking.

Yeah, because there is nothing worse, and I had it happen once

when you get to the end of a really great interview, only to

realize that it wasn't a recorded interview; it was just

a conversation, and nobody will ever hear it. That

don't take it from me, kids. Take it from

everybody else who has said that two devices going recording

this. It's called sucks. Yeah, it calls the call. Have you ever

had call? It's called the call of shame. You have to to call

that person back and go, hey, that was a great interview. And

it's funny because wait, I'm gonna play you the version we're

listening to right now is my backup. Yeah, this one got

garbled because well, wasn't the software's fault; it was

operator error. But I'm gonna he's using call recorder, and

I'm going to ask him about that now. Call recorder, for lack of

a better phrase, crap out on you.

No, never. I'm gonna say, yeah.

As far as I know, that's pretty rock solid. But

nonetheless, you never wanna, never wanna take that chance.

Yeah, I find that it always works, but I don't find

that the audio quality is as good as what I output to my MP3

player. Sometimes on call recorder, I get an echo, or I

just doesn't sound right. Whereas the MP3 player always

records beautiful, crisp, clear sound.

Awesome. Well, Trent, I'm gonna let you off the

hook here, and thank you so much for sharing your insights. And I

wish you continued success with your book and all endeavors as

you go forward. And I think you're a great example of how

podcasting can can boost your business. Just like you said,

let alone you're you're going to learn more about your potential

client as well as your current clients, which is just going to

help you make better content. It kind of snowballs after a while.

It really does. You know, if you're listening to

this and you're thinking, "Boy, oh boy, I really should start a

podcast. Here's what I don't want you to do: don't spend time

getting ready to get ready. What you should do is get a $20

microphone for Skype, email somebody, or reach out to them

on Twitter and say, "I'd like to interview you on my show," and

get the first episode recorded.

That's it. That's

it. That's how you become a podcaster.

You can't improve until you start.

Correct.

And there you go. Absolutely. Well, you can find

Trent over at Brightideas. Co. And again, if you want to check

out his book, it's Brightideas.co forward slash

book. That's easy to remember. And Trent, thanks for coming on

the show, man.

David, it's been my pleasure. Thanks so much for

having me.

There we go. That was some fun stuff right there.

That's some great advice. When I first started off in podcasting,

Marcus Couch, who does many things, he's wpluginsa to z.com.

That's a t o z or Z if you're from Canada, and he and I used

to always practice with Skype and all sorts of other stuff.

Now I play with Ray Ortega sometimes with Google Plus

stuff. Find a buddy and say, "Hey, I need to work on this

stuff." Now I mention that this is a backup copy of this. Now

I'm on a PC, so I use a thing called Power Gramo. And one of

the good news about one of the things I do is I play a lot with

stuff. I'm always testing new technology, always trying to

find the absolute best tools to use in podcasting. But

consequently, nothing ever stays the same. And so when I recorded

Trent's interview using the Power Gramo software on my PC,

all I got was Trent. I would hear him, and then I would hear

him again. In I would hear him in the left channel, and then I

would hear him in the right channel. Now this is a mono

podcast, so you'll just hear him keep repeating himself. But this

is what it sounded like. All right. Well, we are here in.

Except that's the wrong button. There we go.

Hey David. Hey David. Doing well, thank you. I'm doing

well, thank you.

Right, that's helpful. How

about yourself? How about yourself?

Okay, so you guys get the point.

Oh yeah, how was that?

Yeah, it wasn't very good, Trent. That's what

I'm saying. And so luckily, I had in my case the Roland R dash

o5 going, and I've got videos on YouTube that show you how to

record this. You don't really need software to record that.

Now I always use two things again because, like Trent said,

there's nothing worse than going up and realizing that your

recorder is on pause. Yeah, and you're like, oh no, it's

blinking. The blinking red lights of death. Right. So keep

that in mind. But Trent, again, thank you so much. I plan on

reading your book. I I have a note right here. Throw this on

my Kindle so I can read it. Next up, I was on the Quality Living

Made Simple podcast, and with Josh Rivers, and I always like

to promote anybody who helps promote me. So here is Josh

talking about the fact that I'm always playing with toys and

such.

Anyway, so I definitely love the way that you present

yourself. I definitely very open and honest and all that. But one

of the things I love is on a lot of your podcasts. You like to

try things, and so that's kind of the way that I kind of view

you as far as kind of set you apart from a lot of the others.

You're always trying new things, like with podcasting. You're

trying new technology, new software. You have your weekly

web tools, and so you're trying all those things, and then your

logical weight loss. You're trying all kinds of different

things there, and so I I love that because you're trying these

different things, giving your perspective and saying, "Hey,

this might build the work for you," or "This is definitely

not," and don't even give it the time of day. And so I love that.

One of my little mantras is is constant

improvement, and if you just say no, I'm as good as I can get.

This is it. Well, then you're you're just going to go

backwards because life keeps going on and things like that.

And especially if I'm doing anything with technology, you

have to keep up with. I mean, that's my day job is I teach

people basically Microsoft Office and other software

titles. And so about the time I think okay I've got Microsoft

Office 2010 mastered. Then they come out with 2013 and Windows 8

and Windows 8.1. And so every time I turn around, it's just

something new is coming along. So that just kind of got me just

used to constantly reading and and trying new things. And if

you don't try new things, then you're missing out on the

opportunity of of a learning something because sometimes it

just doesn't work, and you're like, okay, well, that was a

great waste of 45 minutes. But on the other hand, you now know

that that doesn't work. And if you try something else, and

you're like, hey, okay, that did work, and I I can now do this,

and I can save time here, or you know, this is going to help me

in some other area of my life. If you don't try anything, then

you never, you know, you're you're restricting yourself for

growth. There we go. Check it out. Quality Living Made Simple.

Thank you, Josh, so much. Josh has a great book, by the way. If

you want to check that out, it's called Leave Nothing Undone. You

can find that out at Quality Living Made Simple. And what a

great name for a podcast, right? Anybody want to guess what his

podcast is about? It's called Quality Living Made Simple.

Could it be about I don't know Quality Living Made Simple?

Yeah, there you go. So thanks again, Josh, for having me on

the show. And if you would like me to appear on your podcast, I

love to talk about. In this case, he was talking about my

lifestyle, how I try to balance my life and podcasting and

things like that. I'll talk just about anything. I love to talk

podcasting, but anything else you would love to to talk to me

about, go over to schoolofpodcasting.com forward

slash contact, and you can find all the information there. All

right, next up, and if you're going, hey Dave, where's the

music and stuff that you normally play? I guess I could

have done this, and I'm doing most of this live today. Here's

a little transition music. Ooh, it makes me think. I'm playing

with toys, hence like Josh was talking about here, and I'm

doing this with Black Cat, or I'm Black Cat Systems Byte

Soundbite today on my iPad, so I can do fun stuff like you know I

can play the bell and stuff like that. It's just not you know

it's it's interesting. And with that interview I had before with

Trent and myself, I realized my volume wasn't as. Loud as I had

hoped it was going to be, and I had to to ride the volume knob

on that, which I will fix later in post production with a little

compression. But I want to talk. Trent mentioned that he uses

Amazon s3, and I want to quote my friend Rob Walsh from Libsyn,

who is my preferred media host, who's the the podcast you're

listening to right now? Remember Madge from Palmolive? You're

soaking in it. Well, yeah, and everybody that's like 22 is

like, what? Anyway, this is on this podcast is hosted on

Libsyn, and Rob said that there's an Amazon S3 Podcast,

and they use yeah Libsyn for hosting. So let's talk about

here's what you need to look for in a media host. We talked about

this a couple weeks ago on the Ask the Podcast Coach show,

which you can find every Saturday at 10:30 a.m. Go to

schoolofpodcasting.com forward slash live or look for Ask the

Podcast Coach in your friendly neighborhood podcast catcher,

iTunes, Stitcher, etc., etc. And that is media hosting. There are

two types of hosting. One is for your website, and I recommend

HostGator for that.

If you go to schoolofpodcasting.com/hosting,

use the coupon code podcast coach all one word you'll get

25% off at HostGator and that's media hosting that's at host

your website we're talking about media hosting not website

hosting media this is for your audio or your video and I

recommend two companies: Libsyn. That is L-I-B-S-Y-N. It's short

for Liberated Syndication. You can use another coupon code SOP

free for a free month when you sign up there. And another one

is Blueberry, B-L-U-B-r.com. Now, why do I like these? Well,

here are the criteria, and I've talked about this in the past,

and so I'm going to kind of repeat this a little bit, and

that is number one: you want unlimited storage, unlimited

storage. I have 391 episodes of the School of Podcasting on my

media host. They don't limit how much I can store. Now, a company

like Podomatic limits your storage, and what people don't

realize is like if they say they'll limit your storage so

you can only have so many hours of podcast time, or so many

megabytes or gigabytes. It doesn't matter if it's any

limit; you are limited, and I don't want any limits. I want a

podcast till I'm dead. I'll be like podcasting since 2005. This

is episode number 1462. Today we're talking about Feedburner

finally going away, right? And podcasting from my watch.

Whatever. I want unlimited storage, so I can say if you

want the past 4000 downloads, you can get them by going to

schoolofpodcasting.com. Unlimited storage, unlimited

bandwidth. So I want to store my entire back catalog, and both

Blueberry and Libsyn let you upload X amount. So there is a

small limit on how much you can upload, and you might say, "But

Dave, you said no limits. Come on now, but you just pick how

much you can upload a month, and then it's there forever for

people to download. Unlimited bandwidth, meaning it doesn't

matter how many listeners you have. If you have 10 or 10,000

or 10 100,000 grillion trillion gazillion downloads, it doesn't

matter. So with something like Podomatic or other ones, there

are other ones out there. They will limit you not only how much

can you store, but how many listeners you can have. Because

when you see bandwidth limit, that means we're going to limit

the number of people that can download your show. That, my

friends, is not acceptable. Because when the ball starts

rolling, I want it to go. Oops, I went over my bandwidth. So

unlimited storage, so I can have my entire back catalog.

Unlimited bandwidth, and then here's a good one: stats,

reliable stats that give me a somewhat clear picture of how

many downloads are going. I know Trent said a download doesn't

equal a listen. Yeah, technically true, but on the

other hand, why are you going through the hoop to get my

content if you're not going to consume it? I like to think

happy thoughts that you're everybody that downloads it is

listening, so you need some stats. So Amazon S3 has no

stats, so he has to use the Blueberry stats, which are five

bucks, or you can get them for free, but it's an extra step.

Why not just have a host that has the stats? Built in like

Libsyn or Blueberry, so unlimited storage, unlimited

bandwidth, stats, and good stats. Podbean stats are kaka a

poo poo. That's one that it's like. Well, okay, Podbean does

fit one too, and and they have three kind of, and then the

fourth one is, I want to pay a fee that I know what I'm going

to pay. Both Blueberry and Libsyn, you pick your plan. You

say, look, I'm going to podcast once a week for 30 minutes a

week. I can see that I only need this much space. It's $12. It's

$15. It's $20 a month. And then you know that it doesn't matter

if you get 10 downloads, 1000 downloads. It doesn't matter.

It's one fee. It's bankable. Amazon s3 they just lowered

their price again, and it sounds like they'll almost pay you to

host your files. It's so unbelievably cheap. But realize

I have 391 episodes, and some of those downloads are coming from

episode number one, and if I was on Amazon Amazon S3, I would be

charged for that. And episode 2345, 110, 65, 227, 315.

Anybody downloading my back catalog? Cha ching, cha ching,

cha ching, cha ching, cha ching, and that adds up. So I started

off my first Amazon month when I was testing it because that's

what I do to make sure you don't go through it down this rabbit

hole. I think my first one was like I don't know a buck 70, and

I was like this is awesome because at the time Libsyn was

like 15 bucks a month. I'm like I'm saving 1330 a month. Well,

guess what? After I put out a few episodes and I had a back

catalog, my last bill was over $41, and that's why I don't

think Amazon S3 is a good solution. You want unlimited

storage, unlimited bandwidth, stats, and something you can

budget. We're going to talk about budget here in a second,

and then the fifth thing you're looking for: can I get away from

them if they decide to go in a direction that I don't like, and

in the case of Lipsin and Blueberry, you can. In the case

of Podbean, they're the devil, baby. They're awful. You're

stuck. And if you have, if they have submitted, or if you have

submitted their your feed, and I don't want to get too technical

here, but if you've tied your iTunes listing to your Podbean

account, I guess is a better way of saying that, you can't leave

easily, and you're going to lose some of your audience. And you

can Google it, and you can see where it says, "No, all I have

to do is put this code in that says, 'Hey, iTunes, my feed is

not over Podmatic over here. It's over here at Lipson or

Blueberry. Yeah, there's no place in Podomatic to put that

code, and so iTunes is never going to see it. They're the

devil, and and there are many other. There's there's

Podomatic. There's all sorts of other. There was one. It was

like I don't know Christian cast. There was, you know, blah

blah blah, free hosting media, you name it. I've been out

there. I've seen them. If you think you found one that's worth

the only one I can think of that's remotely like my third

string kind of is Podbean, and their stats are pretty junk. But

I tested them, and here's the thing, you can if you pay you

can't use the free paid version. You can't use the free version

on Podbean. You have to use the paid version, and then you can

put that special "I'm moving away from you" code into it.

Podomatic doesn't give you that option, so that's the things you

need when you're looking for media host. And if you want to

avoid all the common pitfalls of podcasting. Come out, click, go

to schoolofpodcasting.com. Click on the join now button, and I

will walk you through step by step through self paced

tutorials on exactly what to do and what to avoid. And I will

answer any question you have. So I will also have a video

out@schoolofpodcasting.com forward slash 392 because just

to give you an example, there's a limit of 15 gigs at Podomatic,

and if I had and 500 megabytes of storage, and if I had 27

episodes, I could only have 569 downloads. If I had 40

downloads, I would only have 384 downloads before they shut down

my service. This is why, because when people find you, they're

gonna go, "Oh my gosh, I love this podcast! It's giving me

actionable items. It's inspiring me. It's educating me. It's

making me laugh. It's making me cry. It's moving me. It's making

my life better. I want every single episode. Nope, sorry,

because I decided to cut corners. And with that, let's

bring on Reverend Jackson, brothers and sisters. Can I have

your ear for a second? Can I have your ear for a second? I

really. Realize the times are tough. I got to stand up. Give

me my microphone. I got to tell you, I was on the podcasters

roundtable last week, and with no offense to my other

panelists, why is it that we will spend $80, $200, $300 on a

Rolling Stones ticket because they're the Stones. It's Mick

and Keith. But when their new album comes out, I go $7. I

don't know if I can do that. That's crazy. That's crazy.

Why is it that I used to spend $1.50 a day, five days a week on

Mountain Dew for my 20 ounces of you know the nectar of the gods

that is Mountain Dew. Guess what, kids? That's 750 a week.

That's $30 a month. There's your hosting. Quit drinking Mountain

Dew, and you can podcast. What if you're a Starbucks person?

$3.50 for a stinking frappuccino? Are you kidding me?

Are you seriously $3.50? How long does it take you to drink

that? What kind of pleasure are you getting? You're gonna pee it

out in 20 minutes. $3.50, 1750 a week, $70 a month on Starbucks.

Are you kidding me? And you can't spend $10 on hosting? You

can't find the fee for the school of podcasting. Go big or

go home, kids. What if you go to the movies? The average price of

a movie ticket. I don't know where they got this on the

internet. Eight bucks a month? No, I don't think so. When I go,

it's like 1111 bucks a ticket. When I take my wife, it's 22.

When we get popcorn, there's another 20. I'm looking at 42

bucks, and I haven't even put my butt in the seat yet. Oh wait,

we gotta throw in some Coke. $50 to go see Grudge Match with

Stallone and De Niro. Are you kidding me? Stallone can't even

talk anymore. Hey, what are you gonna do? She loved me, man.

Horrible movie. $50 down the drain. The good news is I had a

free ticket and we didn't get any popcorn. It cost me $11, and

it was the worst 11 bucks I've spent in a long time. Please

quit saying you don't have the money to podcast. What if you

eat out? I took myself, my wife, my stepson. We thought we'd have

a nice night out. We went to Longhorn. 65 bucks. We had to

wait 40 minutes. So many times we say, "Oh, we have to eat out

because we don't have time to eat at home." I had 40 minutes

to wait in line at Longhorn to be sat by the kitchen where the

the the kitchen help was so loud they interrupted our dinner.

That was 65 bucks, well sent. Had to wait for another five

minutes for a refill on my water. That's not good value. Do

you hear me? Can you put your hand on the speaker? Can you

feel me, brothers and sisters? It's time to go big or go home.

Do you understand what I mean by this? Quit going. Should I go

for the $5 stat or the $7? It's talking about two bucks. Two

bucks. It's a value. Podcasting will bring things into your

life. It will bring business if you're in a business. It will

bring you friends. It will bring you people that think like you

do. Do you need some of those? Are you tired of arguing with

everybody in the planet? Quit doing it. Do a podcast, and the

people that think like you will be attracted to you. I'm telling

you, Drew. Don't believe me. Go listen to the other 391

episodes. Do you feel me, brothers and sisters? I said it

in 2005. Podcasting is going to change the world, and it is

every single day, one download at a time, but you got to step

into the water. Come into the water with me. It's warm. It's

great. It's soothing. It's podcasting, and I want to help

you do it. I want to help you do it. I'm all riled up now, but

that's what I do. That is my passion. And there's nobody here

today, so I can scream and yell and be crazy, but I'm tired of

the I don't have the money. Yes, you do. We always find money for

entertainment, and there's nothing more entertaining than

some crazy, crazy guy in an office screaming to nobody. So,

if you would like to help me help you start a podcast. You

can go over to schoolpodcasting.com and click

on the join now button. And I would love, love, love, love to

help you avoid all the common pitfalls of podcasting. It would

be awesome, and so you don't do things like use media hosts that

are just horrible, and so you don't use things that whack your

feed, and we'll get you going in the right way.

We'll help you get your content so that you will get listeners

if you listen to me, right? And you don't have to listen to

every. I say I don't know everything about everything. You

heard me. I'm all about cost and improvement, but I do want to

help you start a podcast. I'm out of breath. Thank you so much

for tuning in, and as always, if you would like to, if you would

like to reach me, I'm at schoolofpodcasting.com, and if

you made it this far, and of course you did, because that's

what podcasting is all about. Use the coupon code listener L I

S T E N E R when you sign up at the School of Podcasting. That

will knock a chunk off your first month. Come for the

training. Stay for the community. We have a great

private Facebook group, and of course, you got little me

answering your emails and getting you going in the right

direction. And we have monthly calls where you just get to talk

to me and everybody else. Or networking calls. Trent talked

about the great networking opportunities in podcasting, and

I like to facilitate that at the school of podcasting, so I gotta

go get a glass of water. I do hope to see you on the inside,

and until then, it's time to start living a life worth

podcasting about. And you can do that by turning off the TV. I

didn't even mention that. Let me look at this: Mountain Dew,

Frappuccino, Movies, and eating out. That's $181 a month. Cut

those out. Drink water. It's better for you. And I hope to

see you on the inside. Until then, let me hit the bell.

That's right. Class is dismissed. Take care. God bless.