Listening, Talking, Planning, and Adjusting with Big Podcast Author David Hooper
David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book).
David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a podcast). I've been listening to updates about his book on his marketing podcast RED Podcast, as well as his Big Podcast show. Today it was great to talk to him now that the book is published.
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A Talk With David Hooper Author of the Book Big Podcast
2:50 A fun conversation
4:55 Has Dave always been this curious? (Dave and David went to a very special location in Florida at Podfest)
8:13 The politics of getting guests
11:25 The power of the pre-interview
15:54 How do you get guests when you are new
17:22 How do you handle the "Dance in your head" when you are doing an interview
20:45 Dave recommends launching with 25 episodes, and I disagree
26:20 Are podcasters open to adjusting their show?
32:56 How long should my podcast be?
36:09 What was the thinking behind the RED Podcast? It's just so different...
39:07 Does he get flack for being so non-judgemental, or occasionally "Pushing the envelope."
41:03 Jeff Christy was a horrible TOP 40 DJ (hear his aircheck)
43:35 Media Training that Dave does with some television shows.
45:33 What other media training does Dave do? How to avoid the puke voice
50:00 The hardest and easiest parts of the book to write
52:00 The incestuous nature of podcasting
53:50 Did Dave have any imposter syndrome?
Mentioned In This Episode
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Podcaster / Author / Radio Personality
David Hooper is a podcasting strategist, author, and marketing expert known for helping creators grow audiences, build influence, and monetize their content.
Podcasting & Media
David is the host of Build a Big Podcast, where he shares practical advice on podcast growth, branding, and audience development. His work focuses on helping podcasters stand out in a crowded space by developing a clear message and consistent content strategy.
Author & Speaker
He is the author of Big Podcast, a book that outlines proven methods for:
Growing a loyal podcast audience
Positioning yourself as an authority
Turning content into income
David is also a speaker and consultant, working with individuals and organizations to improve their messaging and marketing effectiveness.
Marketing Expertise
His background includes radio promotion and digital marketing, which informs his approach to podcasting. He emphasizes:
Building a strong personal brand
Understanding audience psychology
Creating content that connects and converts
Philosophy
David Hooper is known for encouraging creators to:
Think beyond downloads and focus on influence
Treat podcasting as a long-term business asset
Be intentional with branding and positioning
