The School of Podcasting Podcast
916
Jan. 29, 2024
Podcast Lessons, Legacy, and Love
We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark... The question of the month returns next week. Join the School of Podcasting Community Risk-Fre...
915
Jan. 22, 2024
Will “Verified” Downloads Ruin Podcast Advertising?
Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing. Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation. Join the School of Podcasting Community ...
914
Jan. 15, 2024
Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach
Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. I also share how getting a GOOD coach can save you TONS of time and HEADACHES and that is often WAY MORE than the price you are paying. YOU: Avoid common mistakes Learn the shortcuts you only learn from doing If you're ...
913
Jan. 8, 2024
Behind the Mic: Avoiding Podfade By Identifying Your Why
Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions. Lastly, some people are making bad decisions for their podcasts as a business, and I give some advice on what to watch out for. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know ...
912
Jan. 1, 2024
From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024
The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly. I just can't do that. I want people who are fueled by passion, and understand there is a process o...
911
Dec. 25, 2023
My Favorite Podcast Is.... (and WHY) 2023
I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together. A special shout-out to Matt Rafferty from The Author Inside You. I assembled this at the last minute, and unfortunately Podinbox ate your reply. Join th...
910
Dec. 18, 2023
Podgagement: Because It's All About Engaging Your Audience
Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement, and that's what we're gonna talk about today. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast...
909
Dec. 11, 2023
A Podcast Is Not a Waste of Time
I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know...
908
Dec. 4, 2023
Pushing Boundaries: Lessons Learned from Doing Things Poorly as a Podcaster
You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it. Full show notes with video of the performance at www.schoolofpodcasting.com/908 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and o...
907
Nov. 27, 2023
Thinking of Adding Ads To Your Podcast - Listen to This First
I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive onl...
906
Nov. 20, 2023
Unleash the Power of LinkedIn for Your Podcast: Insider Tips from a LinkedIn Pro
One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions. Check him out at www.danielalfon.com
905
Nov. 13, 2023
Don't Get Bitten: Identifying Predatory Practices in Podcasting
Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in a way that positioned themselves as an authority. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but d...
904
Nov. 6, 2023
What Makes This Great? Behind the Scenes With David Hooper
David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show. I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments. Check Out Dave's Books As an Amazon Associate, I earn from qualifying purchase...
Guest: David Hooper
903
Oct. 30, 2023
Capturing Fleeting Ideas That Your Audience Needs to Hear
We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level tech so you can find what works for you! Click Listen! OK Boomer! It's Time To Start Your Podcast ...
902
Oct. 23, 2023
How to Build a Podcast that Drives Leads and Credibility
While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard. An entrepreneur can boost sales when their podcast is On a regular schedule (it helps you be seen as reliable). Makes points through personal stories (it helps them to know you, while not going on a complete tangent). Good. Most people do not l...
901
Oct. 16, 2023
Marketing Magic: Boosting Your Podcast's Reach with Proverbs and Catch Phrases
Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials fo...
900
Oct. 9, 2023
Podcast Growth Strategies From Jesus - EP900
Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content. After coming back from the Spark Ignite Christian Podcast Conference (now Defunct), I was able to book Jesus as a guest. Not to talk about the benefits of believing in him but more about his marketing practice. He started with 12 followe...
899
Oct. 2, 2023
Helping Your Website Rank Better With Podpage Elite
I first interviewed Brenden Mullen from Podpage back on episode 728. Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, f...
898
Sept. 25, 2023
Unlocking the Potential of Feed Drops: Strategies for Growing Your Podcast's Audience
Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson. In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy. Join the School of Podcasting Community Risk-Free Are you looking t...
897
Sept. 18, 2023
When Do I Launch Crowdfunding For My Podcast, And What Is the Best Platform?
in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation. But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech. So, whether you're jus...
896
Sept. 11, 2023
Parameters, and Perspectives, to Prepare for Proven Podcast Marketing Success
What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium? Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that...
895
Sept. 4, 2023
What Alex Sanfilippo learned after talking to 1600 Podcasters
Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch, PodcastSop, Podlottery,Podscore) and he is the host of Podcasting Made Simple. Today, he shares 10 Factors of Podcasting Success. Erase Your Weaknesses With Podscore you take a survey, and answer a few questions, and it identifies areas which you are doing well, and those that need some ...
Guest: Alex Sanfillipo
894
Aug. 28, 2023
19 Amazing Tips To Speed Up Your Podcast Workflow
In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests. We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process. Throughout the episode, we highlight individ...
893
Aug. 21, 2023
Never Run Out of Room Again: How to Free Up Your Hard Drive Space
Are you running out of hard drive space due to the large files associated with your podcast, especially if you're playing with video? Worry not, because in this week's episode of The School of Podcasting, Dave Jackson provides a solution to this common problem. Dave discusses the benefits of using cloud storage services like Backblaze B2 Cloud Storage to free up space on your computer. He shares his personal experience with Backblaze, emphasizing its reliability and the peace of mind it offers...