Monetization Tips Episodes

This category explores various ways to turn your podcast into a revenue-generating venture, including sponsorships, membership models, and leveraging partnerships. Discover practical strategies to monetize your passion.
947
Sept. 2, 2024

Understanding Platform Fees: Best Options for Podcast Donations and Premium Content

Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation. I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on you...
922
March 11, 2024

Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.

In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wea...
919
Feb. 19, 2024

Apple's New and Noteworthy: Behind the Scenes with Gary Arndt

Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history. Check out Gary as he prepares to bungee Jump off the Auckland Har...
915
Jan. 22, 2024

Will “Verified” Downloads Ruin Podcast Advertising?

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing. Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation. Join the School of Podcasting Community ...
914
Jan. 15, 2024

Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach

Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. I also share how getting a GOOD coach can save you TONS of time and HEADACHES and that is often WAY MORE than the price you are paying. YOU: Avoid common mistakes Learn the shortcuts you only learn from doing If you're ...
907
Nov. 27, 2023

Thinking of Adding Ads To Your Podcast - Listen to This First

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive onl...
902
Oct. 23, 2023

How to Build a Podcast that Drives Leads and Credibility

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard. An entrepreneur can boost sales when their podcast is On a regular schedule (it helps you be seen as reliable). Makes points through personal stories (it helps them to know you, while not going on a complete tangent). Good. Most people do not l...
897
Sept. 18, 2023

When Do I Launch Crowdfunding For My Podcast, And What Is the Best Platform?

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation. But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech. So, whether you're jus...
887
July 10, 2023

A Great Microphone For Solo Podcasters and Professional Podcast Guests

Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. ...
863
Jan. 23, 2023

How to Write a Podcast Description That Grows Your Podcast Downloads

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and ...
862
Jan. 16, 2023

How Asking Two Questions Saved Me $1500

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better. My Video Progression I started with a Logitech C920 and upgraded to the Elgato Facecam. The Fac...
858
Dec. 19, 2022

Neil Hedley Helps You Understand Why Your Podcast Promo Isn't Growing Your Podcast Audience

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, adve...
857
Dec. 12, 2022

Making A Living as a Successful Podcaster: Are Your Podcast Expectations Substantially Out of Line?

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the...
853
Nov. 14, 2022

Is Capsho Worth it?

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our o...
847
Oct. 3, 2022

Is It Time To Sell Your Podcast?

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people. Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive b...
846
Sept. 26, 2022

Do Podcast Trailers Work in Growing Your Podcast?

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also talk with Sunny Gault from the Podcast Network Alliance Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a mi...
843
Sept. 5, 2022

Advertising Your Show On Podcast Apps

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly ...
839
Aug. 8, 2022

I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark Deal)

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode 752 . That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podca...
827
May 16, 2022

Danny Peña: Keep it Fun and Master Your Craft

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827. Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4. Gamertag Radio (GTR) is an independent online gaming website dedicated to the gaming community that was founded in 2005, and intended to help to unite all gamers. Over the ...
823
April 18, 2022

Is Dynamic Content Right For You?

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it? What is Dynamic Content? Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dyna...
818
March 14, 2022

Cross Promote Your Podcast While You Get Paid with Niklas Hildebrand of Audry.io

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators while you earn money selling advertising spots. That resource is audry.io and today I'm talking with one of the co-founders Niklas Hildebrand. Book Launch Secrets Webinar April 5th April 5th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a b...
812
Jan. 31, 2022

Growing Your Downloads 15 Minutes a Day- Growing Your Show Kevin Chemidlin

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take. Kevin started his first podcast Philly Who? Then quit his day job. So how did he turns things around to the point of making six figures? He stopped and took time to learn what works, and then give it to the audience. MENTIONED IN THIS EPISODE Question of the Month Contributors When looking at a new podcast in an app, what catches your eye? The artwork...
800
Nov. 8, 2021

Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podcasting

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly. If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Tod...
799
Nov. 1, 2021

They See You Before They Hear You Podcast Branding With Mark Des Cotes

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro: For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especial...