Monetization Tips Episodes

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

Today I answer a few questions about intro/outro music. Charles Maxwood had asked about intro and outro music. First of all I think its important to have into and outro music. It sets the tone of the podcast. It gives it a professional feel. The music I use for this podcast’s intro and outro music [...]

Creating a live podcast using free software can seem like a great idea. As a podcast consultant, I see there are times when it makes sense. Today we talk about the pros and cons of creating a podcast live, when it is a good idea, and when it should be avoided.

Turning Your Email Newsletter into a Podcast If you are producing an email newsletter, you already have the content for a podcast. When I mention this to some people they state, "I just want to use e-mail" or "I'm not geeky enough to create a podcast. Well if you can email a family member a [...]

This episode originates from the School of Podcasting Freemium Resources When you provide a free podcast to promote a service that people pay for, this is called "freemium" approach. You provide free information hoping they will pay for your premium services. Christopher sent an email about wanting to start a website where people pay for [...]

Free iPhone App For Your Podcast Today I have a few ways you can try to monetize your podcast. One (which costs you nothing) is to have Wizzard Media create an iphone app for your podcast. They sell it for $1.99 and you get a portion of the price. They take the rest (as they [...]

Today I go through some numbers to give you an informed idea if you want to use "donations" as your primary form of having the podcast pay for itself. Last month I urged listeners to help me celbrate my 45th birthday and chip in on a Kindle from Amazon.com I used a service at chipin.com [...]

I went to Podcamp Ohio. It was great. WE RAN OUT OF ROOM. My hat is off to Angelo and everyone involved with organizing the event. It was so smooth, and they handled everything (what a great problem to have - not enough room!). Todd Cochrane had a great presentation about getting sponsors. HE also stated that typically a podcast episode sees traffic for 72 hours and then it dies off drastically. I was not really use to the "group talk" style of some of the presentations (and it leaves room open ...

This show originates at www.schoolofpodcasting.com Today I look at my stats from the first episode of 2007 vs the first episode of 2008. To make things fair, the first show published in 2007 has had 517 days to download so I divded the 2007 by 517. The numbers for 2008 were divided by 152 (as this is June 1). School of Podcasting 2007 1400 Downloads (2.7 a day)School of Podcasting 2008 801 Downloads (5.3 a day) Musicians Cooler 2007 1689 Downloads (3.3 a day)Musicians Cooler 2008 1032 Download...

Today my friend Paul Colligan from Podcast Secrets is on the show. Paul is a full time podcast consultant and Internet Marketing guru. While we are all at work, Paul is out testing new technologies, new strategies, talking with other successful podcasters, and taking lots and lots of notes. Then once a year he offers a class (available at my partner link at www.secretswithdave.com ) where he reveals what he has learned. Not sure if this call is for you? Then go to www.secretswithdave.com and fi...

This show originates at www.schoolofpodcasting.com If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should: 1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com 2. Have them create a "landing page (this cou...

Show #119 originating from www.schoolofpodcasting.com Today I talk about how having a clean website at www.logicalloss.com lead to me getting a new advertiser. I've relaunched Podcastclicks.com and from now through the end of February you can use the Podcast Clicks Promotional System for $10 a year (Price goes to $20 a year on 3/1/07). We also talk about moving a site from blogger.com to using a hosted Wordpress site to run your podcast. Sites Mentioned: A1 Artist Spotlight www.a1artistspotl...

Today in show #112 I provide some insights into getting sponsors that I have found on my own. 1. Find an advertiser that fits your niche. In my case I found two products that I like and I use. There is no "stretch." These advertisers fit like a glove. 2. I did not lead with the word "podcast." I called it an Internet Radio Show. 3. I provided a sample report from podtrac.com for one of my podcasts. 4. There are many things you can use in negotiation. These include adding a banner on your sit...

OK, today I'm a little loopy. I spent the night in the emergency room (with ym girlfriend -she's fine), and in today's interview with Lessa Barnes I'm loopy as it was the end of Day 3 of the New Media Expo (and we were sleep deprived). We giggle our way through the interview (with some edits due to background noise). The bottom line is this seems like a really good book. The more I read the more I like. Buy the book at Amazon.com or for more information and to read Leesa's blog about Podcasting...