The School of Podcasting Podcast

84
April 29, 2007

84 Getting More Podcast Subscribers

In this podcast we throw out some podcast promotion tips, why "hard sell" podcasts are stupid, and some new free services for podcasters. TIMELINE: 1:30 Feedback from Taylor Marek about a promtion that was being run by Dancing With Elephants (www.dwithe.com ) full details about promotion can be found HERE 4:48 Giving away an ipod Shuffle. will cost you about 80 bucks. 5:50 Feedback on the "Graffitti tip" from Mark Anderson 9:50 Other Podcast Promotion Ideas. Book Mentioned: Tricks of the P...
83
April 23, 2007

83 Chalk Up Another Podcast Promotion Idea

Dave gets some listener feedback from Chris at amateurtraveler.com and Paul from technobabelshow.com I was reading a book about marketing a musical group and it mentioned using chalk to promote your band. Would this work for podcasters? Find where your taget market goes and write your website in front of the entrance? Is this a great first impression? Get your own domain name for 6.95 a years using the coupon code cooler3 or 10% off using cooler1 I give a brief update on bookmarks as a promotio...
82
April 9, 2007

82 Creating Same Page Podcasting

People have asked me "Should I write down what to say on a podcast?" When they ask this they mean every word. This is NOT the way to go. I talk about a podcast that is the EXACT content I'm looking for and I CAN'T LISTEN as the podcaster is reading a book. Most podcasts are one side of a two-way, time-shifted, conversation. Do you read what you are going to say when you call your Mom? Instead, map out your ideas on note cards, or use software like Microsoft Word, or notepad, to make bullet poi...
81
April 2, 2007

81 Icing on the Cake - Presentation Tips

NEW SPONSOR: www.trypersony.com The power of online meetings without the monthly fees. Today I'm talking about some tips for presentation, as well we WHY you should be doing some osrt of introduction for your podcast. This includes: Doing Transistions Between Topics:Enable the listener to fast forward through topics they may not want ot listen to, and makes the whole flow of the podcast better. When you just stop music, it jars the listener. You want the transition to signal something new is ...
80
March 26, 2007

80 Changing Your Feed in ITunes

In this episode I talk about a couple of nightmares I've run across including: My RSS feed in iTunes somehow got changed to https://s (podpress maybe? I'm not sure...). I had to change my RSS feed in iTunes To change this you need to (accorsing to Apple's Forums):Podcasters occasionally need to move their feed from one location to another. In this case, you should not remove your feed. If possible, you should set your web server to return a 301 error and redirect when receiving a request for t...
79
March 19, 2007

79 Podcast Secrets with Paul Colligan

Dave talks with Paul Colligan of www.paulcolligan.com about the upper level class starting MARCH 20th! about monetizing your podcast. Here are some thing they will be teaching you: * Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage. * 7 secrets to producing profitable Podcasting content in the fastest possible time. * 9 marketing channels for the Podcasters ... and how to leverage each one. * The 6-Step Podcast Monetization Roadmap ...
78
March 12, 2007

78 Three Sides to Every Podcast

WARNING - This show contains clips of Keith and the Girl (and are NOT worksafe). Dave continues his talk that was started by people passing information about Podshow.com that was false. This week will be the final word from me on this. Some people still don't understand the concept of specifics reasons by throwing out inuendo and hearsay. Here are some of the things we've learned: When you are making a point, credability can be ruined with one wrong word. Some people thing Podshow is elitest...
77
March 5, 2007

77 Why do YOU hate Podshow?

I change format today because I have a serious point to make. If we are the NEW MEDIA, we have the RESPONSIBILITY to RECOGNIZE that the Microphone has POWER. Here are some key points from my rant. BIG MEDIA wants us to fight amongst ourselves. Podcasting has enough competition from other meida sources, so why make one of our competitors "other podcasters." You can say negative things about other people in the community, but you better be willing to explain why and prove it. As a reporter, as p...
76
Feb. 26, 2007

76 Free Podcast Promotion Tools

Dave follows up on last week's show with some tips from Don Lewis of https://www.thebigbreakpodcast.com/ and Sallie from www.author-izer.com as we try to remove hum from a non-skype call. Dave is using a Ground-Loop Isolator Dave got a free subscription to Website Magazine. They have some interesting articles on blogging for money, website promotion and more. The best thing is you can read it online, or have it deleivered free to your door. To get your subscription go to www.schoolofpodcasting....
75
Feb. 19, 2007

75 Skype Vs Inline Patch by JK Audio

Dave talks about the $270 he spent on an Inline Patch from JK Audio a few years ago has not produced better results than the $25 a year he pays for SkypeOut . Dave also has tried 2 FM transmitters for either the iPod or a portable player. The Griffin transmitter for the iPod had no volume control, and it was really quiet. This results in your cranking up your volume in your car. In the end, it was noisey, and not a great solution. SponsorOnline Meetings Made Easy with www.gotomeeting.com Try i...
75
Feb. 13, 2007

74 More Podcasting Mistakes

Dave continues on with a few other mistakes that Podcasters may be making: 1. SHOW ME THE MONEY- The person who doesn't even have a podcast topic, but knows he can sell it. Get your audience first, then monetize it. Paul Colligan has a great book - The Business Podcasting Bible - about it. 2. Not reporting their music to the Podsage Music Network. I have a brand new show I'm testing. I've told one other person, and the musician that I played. I ended up with 5 listens. Keep in mind that a musi...
73
Feb. 7, 2007

73 Common Podcast Mistakes

Dave talks about some common podcasting mistakes these include: Making your first impression by apologizing for not putting out a show. Remember there are lots of new listeners on the way (so why not do this at the end if you need to). People assume that people have heard Part 1 of an interview so they (literally) start the podcast with some opening music, and then (with no setup) go right back to the interview (so a new listener has no clue what they've walked in on). Volume on conference ca...
72
Jan. 29, 2007

72 Understanding RSS and XML

In this podcast I answer one of the most frequently asked quesitons. "What is RSS, and why do I get jibberish when I click this orange thing?" Dave also assigns some "homework." LAST 5 IN 5 From John of The M Show (www.themshow.com ) Barack Obama Us Senator for Illinoishttps://obama.senate.gov/podcast/ Rumor Girlshttps://www.rumorgirls.com/ Accident Hashhttps://www.accidenthash.com Radio Adventures of Dr Floydhttps://www.doctorfloyd.com/ Kamakaze Comic Book Podcast (Fanboy?)https://fanboyradi...
71
Jan. 22, 2007

71 Repeat Exposure For a Dime

Dave went back to colllege this week (but is still completely available to help new podcasters). He had a very difficult time getting bookmarks for his books. When he found one, he was amazed at how many times a day he viewed this bookmark. He did some research and found that you can have full color bookmarks create 500 bookmarks for 60.00 (see psprint.com ) or 1000 bookmarks for 94.00 (see brochures.com ) and if your target audience is college students - then I feel this is a decent form of pro...
70
Jan. 15, 2007

70 How to Record A Skype Call

Dave talks about cross promotion, different samplg rates, and how he records a skype call. Special thanks to Jeff Lamb of www.buffalodick.tv for the awesome promo and testimonial. SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast
69
Jan. 8, 2007

69 Cross Promoting Your Podcast

Dave talks about how easy it is (and free) to cross promote your podcast. This is helped by networking with other podcasters who have similar podcasts. I play a quick promo I did for the Daily Source Code, I then turned around and used the same set up and ending and substituted a personalized greeting for each podcaster. It worked. While cross promotion may not get you 100 listeners overnight, it will help with your branding online. Thanks to Heather Vale of Success Unwrapped for our intro. Che...
68
Jan. 2, 2007

68 Using Libsyn and Podpress

Dave gets some more feedback on shaping your image with a podcast (as some feel www.betterdave.com is not the right image for Dave), and he answers a question about using podpress (www.mightyseek.com/podpress ) with Libsyn and how to get the URL into WordPress. SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast P.S. I realize this episode breaks format a bit. I am away from my typical system, and do not have access (but I think this episode is f...
67
Dec. 26, 2006

67: Did You Really Say That? - Storytelling Podcasts

In this episode Dave talks about the potential pitfalls of a diary - storytelling podcast. He started a new podcast Building a Better Dave. Keep in mind that EVERYONE can hear your podcast. You also never know when people will Google you. He mentions a few of his favorite storytelling podcasts including The Bitterest Pill and Digital Flotsam SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast Last 5 in 5 From Mike Wills of https://newmusictoday.ne...
66
Dec. 19, 2006

66 Common Validation Errors

Dave talks about common mistakes that you can make that willcause errors inyour RSS feed. SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast This was inspired by the Podcast Brothers www.podcastbrothers.com show where they talked about a feed reader having issues with their feed. You can see a table of code to put display characters without causing errors. https://www.w3schools.com/tags/ref_entities.aspYou can check your feed validation at www....
65
Dec. 11, 2006

65 The Results are In! - Promotional Postcard Tool

Dave provides the results from last week's poll, a promtional Post Card Tool along with a podcasting idea. The One Minute How To PodcastA quick, fun way to cross promote your podcast. Check it out at https://www.oneminutehowto.com Dead Science Podcasthttps://www.deadscience.com Voice Over Work From Scott Fletcherhttps://www.caraworks.com SponsorOnline Meetings Made Easy withGoToMeeting.com Try it Free for 45 days use Promo Code Podcast ; Vertical Response - Postcard Creation tool. Only pay fo...
64
Dec. 4, 2006

64 Surveying Your Listeners For Free - And Podcasting Report

Dave talks about a new Podcasting Reporthttps://www.pewinternet.org/pdfs/PIP_Podcasting.pdfDave mentions how you can find out information fromyour audience using www.surveymonkey.com TAKE THE SURVEY (10 quick questions)To take Dave's Survey click the image to the above or click HEREDave will read the answers in next week's show. ALSO MENTIONEDDave also mentioned the Dead Science Podcast at www.deadscience.com Kiptronic (https://www.kiptronic.com ) for survey listenersPodtrac (https://www.podtrac...
63
Nov. 28, 2006

63 Podcaster Toolkit

In this episode Dave talks about a new service that allows you to use Paypal and raise money towards a goal (might be great around expo time when you're raising money for plane tickets). The service is www.chipin.com and Dave used it to make www.schoolofpodcasting.com/donate Dave plays some samples from the Podcaster Toolkit CD that has 1000 mp3 files on it. Dave has been using this CD over the last few weeks it has 770 sound effects, 41 one minute music tracks, 189 Transition Elements. Dave bou...
62
Nov. 21, 2006

62 Pre Interview Tactics

Dave talks about how to conduct a PRE interview, we get a last 5 in 5 from Larry of daily-journal.com and Dave also points out that Google has a great tool for collaboration. SponsorOnline Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code " Podcast " Last 5 in 5 Courtesy of Larry from www.daily-journal.com HDTV Podcast https://www.htguys.com/Podcast 411 www.podcast411.com The Winecast https://winecast.net/Daily Source Code www.dailysourcecode.com Accident Hash www.acci...
61
Nov. 14, 2006

61 Libsyn Pro Explained

Dave explains his abscence last week, comments on some comments, and we get a "last 5 in 5" from Corey of the Twisted Pickle. If you are looking for custom bookmarks check out PsPrint (1000 bookmarks for 100.00) SponsorOnline Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code " Podcast " Last 5 in 5 from The Twisted Pickle www.thetwistedpickle.com Keith and the Girl - www.keithandthegirl.com The Bitterest Pill - https://www.thebitterestpill.com/Verge of the Fringe - ht...