The School of Podcasting Podcast

Today we talk with Richard Harrington and Mark Weiser authors of the book Producing Video Podcasts: A Guide for Media Professionals. If you are a audio podcaster looking to get into video, it can help those looking to do it on a shoe string budget or the person looking to invest some big time equipment. For more information about the Authors and the book go to www.vidpodcaster.com The book is available at Amazon.com

Today we talk with Scott Sigler who was the first person to have a Podcast only novel. People became addicted to it as the only way to get it was through his podcast. Later he published this book (Earthcore) and a second book (which went to #2 at Amazon.com) and he continues to write and release books (giving the ENTIRE BOOK away in a podcast with each release). His latest book Infected was given away as a pdf prior to its release? Did it effect sales? Nope. Once again Scott was at the top of hi...

Today I talk about some of my reflections from speaking at the Erma Bombeck Writers Workshop. I also play a promo for www.blogsviewsandblues.com TOO OLD TO PODCAST?There is no age limit on Podcasting. I know of an 8 year old who has a podcast, and I know someone who is in their 60s who is doing a podcast. So if you are saying to yourself, "I'm too old to podcast" you are robbing yourself of a great way to share your wisdom. UNDERSTANDING BANDWIDTHTo understand bandwidth think of your kids or g...

Today I explain why you had an episode show up a few days early. I also explain that I'm not going to be speaker at the Expo in Las Vegas (but will be going to Podcamp Ohio www.podcampohio.com ). I also talk about post dating Podcasts and the easy mistake you can make that will have things going out immediately (oops). Dave Sholes got a free month at the School of Podcasting by sigining up for the Podcast Secrets preview call at www.secretswithdave.com I also share some of the tips from out we...

Today my friend Paul Colligan from Podcast Secrets is on the show. Paul is a full time podcast consultant and Internet Marketing guru. While we are all at work, Paul is out testing new technologies, new strategies, talking with other successful podcasters, and taking lots and lots of notes. Then once a year he offers a class (available at my partner link at www.secretswithdave.com ) where he reveals what he has learned. Not sure if this call is for you? Then go to www.secretswithdave.com and fi...

Show #129 originating from www.schoolofpodcasting.com Today we get the answers from last week's poll about USB interfaces and using Audacity. Thanks to: Joe from www.onthepodcast.netAnthony from www.diabeticincandyland.com Mike from www.mikeshotdish.com Warren from https://pewpodcast.podomatic.comTerry from https://quiettimepodcast.com/wp and https://oldcootcast.comLarry from https://goinglinux.comSally from https://www.podcastasylum.comDaryl from https://www.poddog.ca/suburbia Jay from www.ja...

In a recent "Roundtable" at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved their USB microphones, but it seemed to be a trend of people getting USB interfaces, and then not use them. Also, back in 2005 people that used Audacity often had an "Audacity crashed" story. That was a while ago, and Audacity has been upgraded and I'm looking to see if it is...

This show originates at www.schoolofpodcasting.com If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should: 1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com 2. Have them create a "landing page (this cou...

This show originates from www.schoolofpodcasting.com The NEW School of Podcasting site (created with www.wordpresstool.com ) is now live. Today we talk with Rob Walch from Wizzard Media. (www.wizzard.tv) as well as www.podcast411.com and co-author of Tricks of the Podcasting Masters he also is a co-host of Today in Podcasting www.todayinpodcasting.com Wizzard has technology to let you GEOGRAPHICALLY target your audience. They also have tools to allow you to get demographic information so in the...

Show #124 originating from https://shownotes.schoolofpodcasting.com Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available. Is Podcast Promo Swapping Dead? We asked and the following podcasters respondedAnthony from www.BetterG...

Show #123 Originating at https://shownotes.schoolofpodcasting.com Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to know more about this show?" We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener). Promos www.KidsCast.co.uk www.podcastpromoshow...

#122 This podcast originates at https://shownotes.schoolofpodcasting.com Today we have an interview with Evo Terra who is the Author of Expert Podcasting for Dummies (as well as Podcasting For Dummies) and one of the master minds behind Podiobooks.com (Please note a new updated version of Podcasting for Dummies is coming out this fall). In today's show we talk about what to expect from Expert Podcasting For Dummies (you are read the Table of Contents at Amazon.com ). We also hear how Authors a...

This show originates from www.schoolofpodcasting.com Today I explain how I received my second microphone arm (the one that cost $39 on ebay and it works better than the one I got for $29). However, now with my computer closer to my microphone I've decided to put some foam around the computer (leaving it room to "breathe") to cut back on the noise. The lesson learned? A) I'm listening through the ears of a podcaster. Listen through the ears of a LISTENER. Your noise may be unoticable to most peo...

This podcast episdoe #120 originates at https://www.shownotes.schoolofpodcasting.com One of the benefits of being a member of the School of Podcasting is our weekly roundtable / live Question and anser sessions (typical 60 - 120 minutes long). In the last session one of the members talk about how his business is growing due to podcasting. Podcasting is: Enabling him to reach a global marketHelping qualify his leadsEnabling him to reach customers in a "no pressure" formatEnabling customer to "tr...

Show #119 originating from www.schoolofpodcasting.com Today I talk about how having a clean website at www.logicalloss.com lead to me getting a new advertiser. I've relaunched Podcastclicks.com and from now through the end of February you can use the Podcast Clicks Promotional System for $10 a year (Price goes to $20 a year on 3/1/07). We also talk about moving a site from blogger.com to using a hosted Wordpress site to run your podcast. Sites Mentioned: A1 Artist Spotlight www.a1artistspotl...

Episode #118 Today I talk about some of the lovely podcasts I've run across that I feel are awful. It seems people are falling into certain areas: The person who thinks they are going to make thousands of dollars next week. The person who gets into podcast becuase they hear its cool, but have nothing to say. Ask them what their podcast is going to be about and they will say, "I don't know." I've heard no less than four podcasts stating "how to make money in podcasting" and it turns out to be...

Today I talk about some of the items I see that confuse new podcasters. 1. The Podcast and Episode Delemna. There is a "Podcast" name (Think "Friends"), and there is an "Episode" name (think "Monica and Chandler's Wedding). So while you may put in all sorts of iTunes information into your Wordpress settings (either via Podpress, or Feedburner) those apply to the "Show/Podcast." So if you have a show come into your aggregator (like iTunes) and there is no album art its because each EPISODE has "...

Podcast #116 of the School of Podcasting Morning Announcements originating from www.schoolofpodcasting.net Today I talk about a tool that will take the power of Wordpress and turn it into a Giant GOOGLE MAGNET. You can find it at www.wordpresstool.com It is a boosted version of wordpress (it installs OVER your current wordpress install that you could purchase from www.coolerwebsites.com ) it has all sorts of meta, tags, site maps and more to drive traffic to your wordpress install. It is $297 bu...

Get 25% off your membership fee using the coupon code santa now through December 25, 2007. Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search). To see who is linking to you simply type link:https://www.yourcompetitors.com So to see who is linking to the schoolofpodcasting.com it woul...

Thanks to Becky of Podcastdesigns.com for putting together another great piece of Album Art for my latest Podcast "Logical Weight Loss Podcast." www.logicalloss.com (as a member of the School of Podcasting you get 50% the price at Podcast Designs ). Show number #114 Today I answer some questions from the School of Podcasting's Frequently Asked Podcasting Questions Area at www.schoolofpodcasting.com/help How do I contact someone for an interview? Most of my episodes are NOT showing up in iTune...

In this episode I have input from a listener on how to stop robots ("bots" ) from spamming your phpbb forum for your listeners. We also have an open in invite from George of the oneminutehowto.com for anyone looing for exposure for your podcast. I also talk about dealing with negative comments (and how not to lose your mind). Simon has a forum at https://homedad.org.uk/forum/ where he was getting hit by a spambot about every 20 minutes 24/7 Yikes. Heard about this site "Projeckt Spambot" at ...

Today in show #112 I provide some insights into getting sponsors that I have found on my own. 1. Find an advertiser that fits your niche. In my case I found two products that I like and I use. There is no "stretch." These advertisers fit like a glove. 2. I did not lead with the word "podcast." I called it an Internet Radio Show. 3. I provided a sample report from podtrac.com for one of my podcasts. 4. There are many things you can use in negotiation. These include adding a banner on your sit...

OK, today I'm a little loopy. I spent the night in the emergency room (with ym girlfriend -she's fine), and in today's interview with Lessa Barnes I'm loopy as it was the end of Day 3 of the New Media Expo (and we were sleep deprived). We giggle our way through the interview (with some edits due to background noise). The bottom line is this seems like a really good book. The more I read the more I like. Buy the book at Amazon.com or for more information and to read Leesa's blog about Podcasting...

BIG NEWS School of Podcasting Subscribers will now get a month in the USATDOAY.com's Blogger and Podcaster guide (a $49 savings) for FREE. If you want to stay in the online version (or the printed version that will be published once a week) you can get 20% (online) and 25% off (printed) version of the guide. Yes you can save $50 by spending $20. Keep in mind that you can sign up and cancel your subscription anytime. ON TODAY'S SHOWBob Packet from "History According to Bob" (www.hostoryaccordin...