The School of Podcasting Podcast

Increasing Your Podcast's Audience Engagement With Better Calls To Action We love our audience, and we want to connect. We want them to take steps to deepen their level of engagement. We want them to take actions. These often include: Subscribe, Rate & Review in iTunes Follow us on Social Media Join our Email List Buy products Shop At Amazon and that's just a few. Determining Your ONE Call To Action Your call to action will be unique to you. We all have different needs, and different mot...

I've been talking about your podcast from TOP to Bottom over the last couple of weeks. Sometimes its good to go back to the basics and reexamine our shows. The first week we talked about Headlines (the title of your show notes), and I provided a free guide with tools to help you write better Blog Post Titles. Last week we talk about the importance of your introduction and how it is your first impression. This week we are talking about the meat and potatoes of the meal. Your content. Because of ...

Last week we talked about the importance of headlines, and I gave you a free resource to help you make better headlines. Now in Podcasting you headline is your "Show Notes" title. You can get the free resources at www.schoolofpodcasting.com/headlines Your Podcast Introduction People are busy. We hear activity like a badge of honor. How are you ding Bob? BUSY! I'm backed up. I don't get to take lunch. I'M SWAMPED! So with this in mind it is my opinion that your intro should get to the point quic...

This is an abbreviated list of headline samples from the book "Writing Riches" by one of my favorite authors and podcaster's Ray Edwards. If you buy his book, buy some paper and pencil along with it. This topic starts at 6:35 The How To Headline (how to write headlines that will bring you more downloads) The Testimonial headline (I wish I had found Dave Jackson sooner - I could've save a lot of money) The Give Me headline (Give me 10 days, and I'll get your podcast into iTunes) The Reason W...

Any time my podcast can get in front of more people I'm happy. From what I've heard on the Feed Podcast where a Google Rep was interviewed here is what is what we think is going to happen. Google will pull an episode and host it on their servers (but they won't be a media host) The reason for this is they have control and reliability (come some people do stupid things like put their files on a website host instead of a media host). They reserve the right to put ads after your show, and you will...

I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea. Taking Your Podcast Inventory This topics starts at 14:21 What do you like? Wha...

Today we have a few tools to peak at. One allows you to record your podcast or go live, the other allows you to add your Blab.im sessions to your Wordpress website, Ray Edwards will teach you how to write better pages, and the last one allows you to book guests. Spreaker Studio For Windows and Mac Spreaker has been around a while, and if you are looking to do live streaming this is a great platform. They also are great if you don't want to go live. Their new Spreaker Studio software enables the...

Why I Switched from the Podcasts App to Overcast The last update from Apple broke their own software, and it left it there for at least a week. Never give your customers a chance to find an (alternative because they will). The creator of Overcast recently made it availabel for free (you can donate to help cover the cost $1 a month). Here are the features I love about it. If I share something I can not only share the episode, but send people to the location I am currently at. I can listen at s...

Got Feedback? Call 888-563-3228 and get your voice on the show. The top two things I heard from clients consists of: How do I increase interaction How do I grow my audience Increasing Interaction With Your Podcast Audience Show up. Do you best to create a consistent schedule. If you show up, then they will make you part of their routine. This isn't mandatory (Dan Carlin is awesome and put out an episode every few months), but I would consider it best practice. Have someone who has never be...

Are you trying to start a podcast but you can't seem to come up with something that is entirely new? Today we talk about how there are very few items that are entirely new. The iPod was just an upgrade of the Discman. The Discman was just an upgrade of the Walkman. The Walkman was just an upgrade of the 8-track tape. Typical something original is really a few items that are old that have been combined with something of yourself to make it appear original. Because of My Podcast I Was Asked to Ap...

I was lucky enough to get to hang out with Jeff Bradburry of the Teachercast network at Podcast MidAtlantic. Jeff is helping teachers utilize technology (like Podcasting) in the classroom. I first met Jeff on a Podcaster's Roundtable and was amazed as he is doing everything LIVE. The one thing that impresses me with Jeff is he truly understands his audience. These (in some cases) are people who have struggled with technology, and are now looking to embrace it and improve the lives of students. J...

Quick Takeaways from Podcast MidAtlantic Patience is a gentle version of courage - Kathy Kelly Special Mouse Podcast Podcasting Changes Live - Jeff Bradburry and Scott Swanson Watch other Media Types - Jeff Bradburry and Anythony Minaya Tell great stories - everyone Being Creative is fun. Podcasting Changes Lives I'm definitely having Jeff on my show in the future. The great thing that happened this weekend is person after person would share a "because of my podcast" story and I need to have...

What Podcaster's Can Learn from Johnny Manzel I live in Cleveland, Ohio. Out sports teams are not good. We have tremendously talented people like LeBron James and Johnny Manzel, but still we can't win. Last year out football team the Cleveland Browns draft Johnny Manzel with their first round pick. Johnny rubbed his fingers together in a way to say, "I'm going to get paid." It became his signature. It appeared in Johnny's mind that he had achieved his goal. He had maid it to the NFL. The bad ne...

Periscope and Podcasting Periscope is a live streaming service from Twitter. It's pretty cool. My step-son is at Perdue and last week we got to see his first performance with the band via periscope. I had 36 people watching my cat in a baby's sleeping shirt. During the week I would open it up and just talk about whatever hit me. It's an interesting way to connect with your audience. In general, the video is recorded and can be viewed for 24 hours. You can download the file and upload it to YouT...

As a podcast consultant I should be telling everyone to start a podcast. I do. I believe there is a lot to be learned from starting a podcast. You learn to: Organize your thoughts Prioritize your goals Speak with confidence Work with people from different cultures As much as podcasting is about talking, I think the top podcasters are at the top because they learned how to listen. We Predicated Disgruntled Podcasters in December 2013 There was a time when it seemed every podcast had the ter...

Today I share a story about getting outside of your comfort zone, and we talk with the Real Brian about how his podcast has lead to him getting paid to host two more. Donnie Pushed Publish On His Podcast. I got this email in my inbox: Hello Sir, I am writing this to simply introduce myself and say a big Thank You! Not long ago I was inspired to begin a daunting task of creating a podcast. I have listened to numerous ones over a varied topic span ever since the beginnings of the podcast. So I de...

Glenn the geek has been podcasting since 2008. He does it full time. He grew his audience by reaching out to leaders in his field and partnering with them. He has a background in sales, and found the right sponsors for his shows. He embraces his audience, and knows that if you want people to listen you have to be entertaining. You might be thinking that if he is making a living from his podcast he must've had some huge podcast launching and rocked the top of the iTunes charts, and lived in New a...

I attended Podcast Movement last week, and I am busting at the seems to tell you about it. To keep this short, here are my top memories and take always from Podcast movement. 1. The Door Key Was Branded Yeah, you know the magnetic door key. It had their logo on it. I often lose hotel keys and have to ask for another one. I didn't this week. What a HUGE first impression. I told Dan and Jared that there was so much icing on the Podcast Movement cake that you could not get a bad piece of cake. 2...

Podcasting News: Midroll Purchased by Scripps - Another shot of legitimacy for podcasting? Ask the Double Rainbow Guy The article mentions CPM (the amount you make per 1000 downloads) of $100. This seems unrealistic to what I typically hear ($15 - $30 CPM). Honda's 2016 Accord will have the ability to have Apple Car Play, and Android Auto. Full Story Podcast Rewind: I recently was asked back on the Coachzing Show talking why podcasting is here to stay. I did a webinar with Steve Stewart on P...

Today I will answer the questions that I receive on a regualr basis. Podcasting News: Popular Science has launched a Podcast caled Futuropolis Salary.com listed "On Air DJ" as one of the the top 12th jobs on the brink. Speaking of that, CBS Radio eliminated more than 200 positions in companywide layoffs this week, including an unconfirmed number in Chicago Ira Glass now owns This American Life. The interesting thing is this artcile mentions that he has 22 employees. In March 2014, This Ameri...

In today's episode, (not safe for work) I share clips from a podcast I set out (as an experiment) to be the Worst Podcast Ever. It would: 1. Have F-bombs. 2. Insult the audience. 3. Deliver no value 4. Use Potty humor and be overtly immature The reason? I had two: 1. I wanted to test podbean.com (who during the test had a technical issue, and my files quit downloading). 2. I wanted to see what kind of downloads a horrible podcast would get. I've heard from Libsyn that many podcasters get a...

Podcast Rewind: Spreaker Live show with Rob Greenlee - My Appearance Darren Rowse from ProBlogger (now a podcast) on the New Rainmaker - Dareen started getting new listeners to his content less than 24 hours of launching his podcast. Startup Podcast stated that 50% of customers at Dating Ring (the company they spotlighted this season) came from the Podcast Serial Brought 341,000 New Listeners to Podcasting 6:00 Serial posted a report on their effect on podcasting Serial had a 4.6 % of their...

Group Coaching: Castermind Group Coaching I'm starting something new and I have room for three people. I may expand this in the future, but for now as I test this out there will be three people (four including me). We will meet once a month on a Tuesday night. We will talk about where we we are, and where we want to be. We will talk strategies, measuring our progress, and sharing what works and what does not. I am running this promotion via Joyride, so you can sign up here. Seating is limited. ...

There is a great saying, that those who learn from their mistakes are smart. Those who learn from other people's mistakes are wise. Marc Johansen sent in a voicemail stating how another podcasters who has been on the scene for almost to years stated that Apple created podcasting (they didn't) and many other obvious "untruths." It seems everyone who can press record has now dubbed themselves a podcast consultant. What is a person to do? Because of My Podcast: Marc Maron Marc Maron has already in...