Starting A Podcast Episodes
This category covers everything you need to know about starting your podcast, from ideation to recording your first episode. Learn the key elements to consider before launching and common mistakes to avoid.
671
May 20, 2019
Does Your Podcast Name Need a Trademark?
Thinking Outside the Box Today's talk about Podcast Trademarks was inspired by a Facebook post. As a tech support person for Libsyn I see a large number of podcasts on a weekly basis (get a free month at Libsyn.com using the coupon code sopfree ). I always find it interesting when people are launching a NEW show and when I go to look up their account, I see that there is another show with the same name. One of my favorite examples is the name "Outside the box" If only there was a tool where yo...
664
April 1, 2019
Listening, Talking, Planning, and Adjusting with Big Podcast Author David Hooper
David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book). David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Busi...
Guest: David Hooper
662
March 18, 2019
What Does it Feel Like to Be a Podcaster?
I got an email from someone struggling to start their podcast, "The biggest issue I’m dealing with is psychological: the show is not coming together in the format that I really wanted—and at this point there seems to be nothing I can do about that— but that, combined with fear, uncertainty, and doubt, and the inevitable self-comparisons to what others are doing as well as my own personal expectations has quite frankly got me a little bit paralyzed. It’s like I’m on the firing line, I’m locked an...
661
March 11, 2019
My Weekend with Procasters: Start with the Story
Podcast Industry Leaders Gather in NYC I attended the On Air Festival in NYC in New York City where what some might describe as "Procasters" were in attendance. When I went to talk to people instead of finding people who spoke into microphones I found: Producers Editors Writers and I was amazed to find that: Some episodes of Radiolab take up to two years for ONE episode Missing Richards Simmons took one year to produce You can create an entire season of a podcast using 5% of the budget o...
655
Jan. 28, 2019
How Do You Know Your Podcast is Connecting With Your Audience?
Before you start promoting your show, how do you know if it's good? How do you know if it will connect with your audience? Ready to Start Podcasting? Imagine you want to start a lawn mowing business and the only way you know how to cut the grass is one blade at a time. That's how I felt about my podcast until the coaching session I had last night with Dave Jackson. I'm Zita Christian host of Ritual Recipes. A podcast filled with practical magic to nourish your inner life. I had a coaching ses...
654
Jan. 21, 2019
The Podcast Launch Attitude
2019 Prediction I see more and more people getting into podcasting who Want to spend zero money Spend very little time on creating content Make large amounts of money - quickly My prediction is 98% of the people who get into podcasting for the SOLE reason of making money fast will quit and say podcasting does not work. This episode is to educate you with knowledge so you can make an educated decision. Keep mind, you DO NOT have to make money with your podcast. Many, many, many podcasters d...
643
Nov. 5, 2018
How to Start a Podcast Network: The Good, the Bad, the Ugly
We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for...
636
Sept. 17, 2018
The Ultimate Guide to Launching Your Podcast
You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was Step 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with cohost(s). Step 3: Pick how you will podcast. Step 4: Pick where will you podcast? Step 5: Pick a...
634
Sept. 3, 2018
10 Thousands Downloads Per Episode in Five Months
Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast. Noah Tetzner Wanted a Show About Vikings But Couldn't Fine One He Liked 1:58 Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do?...
632
Aug. 20, 2018
Starting a Podcast With a Sponsor - How Marcus Couch Got To Yes
Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast. He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting your subscription one click away? Speaking of new strategies, should you put together a focus group ...
614
April 16, 2018
The Question Most Podcasters Forget to Ask Before Starting - And They Wish They Had
Comments? 888-563-3228 Today is episode 614 of the School of podcasting and we are talking about the most important question a new podcaster should answer before they start. We also have a cool resource for royalty free music. I also share my thought in podcast sponsor markets. The Three Questions I Ask Every Podcast Client 2:29 Tyler Primavera asked me, "I discovered your SOP and ATPC shows and I really appreciate them! I'm slowly working my way through them, sorry to hear about Bernie the c...
613
April 9, 2018
Giving You The Nudge You Need to Create Episode 1 Of Your Podcast With Monica Rivera
Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page Because of My Podcast: I've overcome the fear of failure, perfection, and I'm Growing a Community - Brodie Sharpe Brodie Sharp from Everyday Running Legends interviews everyday average runners to inspire ...
Jan. 29, 2018
Your Podcast Website
Last week we talk about media hosts, this week we are talking about your Web Host, and what to do if you hate yours. Sponsor: Podcast Movement I am so looking forward to Podcast Movement. This is the largest Podcast Event that is solely geared toward podcasting. Being face to face with people is the best way to grow your network, and take advantage of all the opportunities. Starting a podcast is a great way to build your network, and coming to an event is like building your network on steroids....
579
Aug. 14, 2017
Three Years After Starting a Podcast He Has a Six Figure Income
Darren Dake of the Coroner Talk podcast started a podcast in 2013, and started a podcast, but it didn't last. He really loves being a death scene investigator so he started the Coroner Talk podcast 2014. This lead to numerous opportunities: He started to make connections with people He now gets around 15,000 download a month He was asked the be the trainer supervisor for his state. He wrote a few books that has lead him to speak at conferences multiple times He includes going to different s...
568
May 29, 2017
Why are You Podcasting? The Other F-Word
I asked the question: Are you podcasting? If so where and why? If you quit podcasting, why? If you haven't started yet, why? Matt from the Author Inside You Sleep Whispers Podcast Simple Money Solutions Steve Stewart Podcast Editor Jeff had a blog that didn't get traction (for every 2000 blogs there is ONE podcast), he wants his show to be perfect (if you miss perfect you land on really good), is it viable to spend more money (we spend money on bowling, golfing), and what about Web Hosting?...
547
Jan. 2, 2017
This is Your Podcast Wake Up Call
Here it is 2017. Congratulations you made it through another year. Some of you were going to start podcasting last year, some of you go back to 2015. Some of you, are going back even further. Today I want to give you some ideas and strategies to launching your first podcast. What Do You Need To Start Your Podcast An idea A microphone A media host A website (optional, but STRONGLY encouraged) Some artwork for iTunes A description To get into itunes you need one live episode. Take A Mullig...
536
Oct. 17, 2016
Corey Fineran's Podcast Lead Him To Start His Own Business
Comments" Call 888-563-3228 I've spoken about Corey Fineran before and how his Chicago Cubs podcast Ivy Envy helped get a rule changed in Major League Baseball. Corey's boss saw the impact podcasting creates and talked Corey into starting a podcast for his job. Corey's podcast helps high school students with special needs transition into the workplace. It went over well. It lead to him starting Next Up (His own business) Here are some key points: They tried it to see if it would work. They g...
524
July 25, 2016
It Started With a Tweet - The Amazing Troy Heinritz Story
Comments about the show? Call 888-563-3228 At Podcast Movement Kevin Smith said to forget hanging around people who would answer, "Why?" when you said you wanted to try something, and instead hang around people who said, "Why not!" Troy Heinritz is a why not kind of guy. He had spent some time in radio, and start a podcast. In today's episode you will hear how his story has grown and grown, but it started with a single tweet. It started by reaching out to someone on twitter because the guy had...
513
May 9, 2016
Keeping Your Podcast Legal - Gordon Firemark
In this episode we are joined by Lawyer Gordon Firemark who produces multiple podcasts that include, Entertainment Industry Insights, Entertainment Law Update, and The Law Podcasting as well as his own course that teachers lawyers how to podcast at Lawpodcasting.com. He is the author of the book The Podcast, Blog & New Media Producer's Legal Survival Guide: An essential resource for content creators (amazon) or if you want the pdf of the book go to https://www.podcastlawbook.com/ Today we talk ...
511
April 25, 2016
You Can't Change - What You Won't Start
Because of My Podcast: I'm Getting Married Today Matthew Cox from Brunch with the Brits explains how he went to a podcast event who eventually became his wife. Why I Turned Down My First Podcast Sponsor I had been contacted by a sponsor at advertisecast.com. I decided to low ball my pricing ($10 an episode) just to see if anyone would jump. An advertiser did. They wanted 10 episodes of my Weekly Web Tools podcast. That would be almost three months and the advertising would pay for my hosting (...
509
April 10, 2016
Create a Podcast Website For Free - Are You Making a $200 WordPess Mistake
Feedback from Last Week's Show About Video Podcasting Hey there! I checked out your podcast today where you spoke about video podcasting. I think the way you explained it makes perfect sense. I was actually looking for a way to upload videos faster to YouTube and found a specific way to do it where you compress the file. There is free software called Handbrake that people suggest. (I think it has been used in the past to rip DVDs illegally, but that is not what I am using it for.) Basically, on...
501
Feb. 15, 2016
Book Guest Spots On Other Podcasts: Are You Making These Mistakes?
With so many people focusing on New and Noteworthy, I wanted to see how many people use New and Noteworthy. So I asked people how they found new podcasts and here is what they said. The number one way was hearing the podcaster being interviewed on another podcast. This data is from 100 respondents from my email list, and from social media. So it order with the number one answer first it was I heard them interviewed on another podcast I searched the app for my topic I heard about it from a fr...
500
Feb. 8, 2016
Episode 500: Groundhog Birthday - A Podcast Launch Story
If you're new to the School of Podcasting, when Dave hits a milestone like 100, 200, 300, 400, he breaks format and tries to do something that is educational, entertaining, and slightly weird. Today being that it is both my 500th episode of the School of Podcasting, and my 51st birthday, (and the fact that last week was Groundhog's Day), I am taking my creativity and love of the movie Groundhog's Day (the story is a guy has to relive the same day over and over, rent it here) and joining it with ...
485
Oct. 26, 2015
How to Podcast Step 1: Your Podcast Idea
I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea. Taking Your Podcast Inventory This topics starts at 14:21 What do you like? Wha...