Growing Your Audience Episodes

Stuff You Should Know Podcast Featured in the Atlanta Journal-Constitution A recent article in the Atlanta Journal-Constitution mentioned that two guys in their 30s recording in a studio in Atlanta. The Podcast is Stuff You Should Know. The article mentions that it is number 7 on the “Best Podcasts of 2010? list in iTunes. What does that [...]

Most of my podcasts I'm giving you information, but today I'm asking for some information from you. Call in your comments 888-563-3228 (or record a quick mp3 and email it to me dave "at" schoolofpodcasting "dot" com). Podcasting can hep you build a relationship with your audience. Musicians have found this over the years. Don't [...]

Today we get a phone call from Rich Palmer of Audio Gumshoe who chimes in our discussion from last week about how far podcasting has come since it began. Its much easier to consume podcasts, there are more and more devices that are building directories for podcasts. Greg Fitzsimmons Finding Loyal Audience with Podcasting Greg [...]

Creating a live podcast using free software can seem like a great idea. As a podcast consultant, I see there are times when it makes sense. Today we talk about the pros and cons of creating a podcast live, when it is a good idea, and when it should be avoided.

The number 1 afternoon radio show in Cleveland is the Mike Trivisonno show. He is entertaining. Much like most podcasters, Mike is not really a “broadcaster.” He is more “one of us” behind a microphone. However, there are times when I leave my job and I won’t actually here Mike for 10 minutes. I sit [...]

Edgy Podcast Reviews (a show that reviewed other podcasts) has (more than likely) "Podfaded" (gone of the air). The reason? According to one of the hosts, "It's just not fun anymore." The great thing about podcasting is: 1. You choose to start a podcast. 2. You choose how long the podcast is, how often you [...]

Today we hear from former school of podcasting student Dave Gardner of the Rat Cast who has gone from using a small portable recorder to report on minor league hockey to being asked into the booth of ESPN. He first did a podcast about a single team, then expanded to be a podcast about the [...]

Today we talk about Forums. These may be called "message boards" and are a great tool for your audience to interact with each. For some websites, people use them to support a product or service. They can be lovely additions to your online promotional arsenal. There are some great advantages to having a forum. Podcasts [...]

This episode originates from the School of Podcasting Freemium Resources When you provide a free podcast to promote a service that people pay for, this is called "freemium" approach. You provide free information hoping they will pay for your premium services. Christopher sent an email about wanting to start a website where people pay for [...]

Today I talk about a "new" feature I found at podcastvoicemail.com when I logged into get my messages (typically they forward the voice mail to me in a wav format, but I accidentally deleted the message, but it still resided on their website. When I logged in, I saw where I could create call now [...]

Today I talk about the fact that when you voice your opinion in a public manner, not everyone will appreciate it. Likewise, there will be people who love every word that comes out of your mouth. In the same way that you are not as good as the person who loves every syllable, you are [...]

Today I talk about an example of how content is king. When you have content that people want to forward to their friends, you have great content. The book is Stuff white people like by Christian Lander. Here is his story in a nutshel. His original concept was sent via text to a friend on [...]

I have said that one of the easiest ways to grow your audience is to do interviews. Why? Because the person being interviewed (in theory) has people who follow them. So if you interview someone who writes a book about getting more traffic to your website through Search Engine Optimization (SEO), and your website is [...]

You can research similar podcasts when starting your own podcast. You can go to www.itunes.com and download the software (click on podcast, then podcast directory in the bottom right hand corner, then search in the upper right hand corner). You can also check out sites like www.podcastalley.com and www.podcastpickle.com I started a new podcast at www.datesfromhellshow.com and subscribed to other podcasts on online dating. I was surprised as time went on that most of my “competition” wasn't putti...

How are you getting your audience back to your website

Free iPhone App For Your Podcast Today I have a few ways you can try to monetize your podcast. One (which costs you nothing) is to have Wizzard Media create an iphone app for your podcast. They sell it for $1.99 and you get a portion of the price. They take the rest (as they [...]

Interviewing a Very Loyal Listener Today we talk with "Carie P" who is a mega fan of the Geologic Podcast (www.geologicpodcast.com ) hosted by creative genius George Hrab. How funny is George? He's an atheist and I (a lifelong Christian) am a regular listener. Carie got together a bunch of fans of the show to create a podcast for the host (both on his 50th episode and 100th episode). In addition to being a fan, Carie has also purchased every one of George's products. Podcast Secrets 2009 Podcast...

Today we talk about two shows who had their fans say "Stick to the topic." The good news is many people don't give that kind of feedback (they just unsubscribe). So when you are planning your podcast be sure to think about how wide a topic you want to go. Charley Hays has started www.wphelpcentral.com where [...]

Today we have a quick show with some podcasting news. First we hear that Radio Industry blog Radio Survivor has named podcasting one of the most important radio trends of the last ten years. They state that RSS podcasts feeds made it much easier to index podcasts and create easily searchable online directories organized by genre [...]

Where is Podcasting Going in 2010? Well I’m going to state the obvious. Yes iPods and portable media players are wildly popular, but after purchasing a Droid phone, I now see clearly how everything is going to end up on your phone. I’ve known this for years, but didn’t really “get it.” I used a program [...]

How do you generate lots of traffic, and get people talking about you? You state in a conference from a podium that “Podcasting is Dead,” or you make a blog post that “Podcasting is Over” etc. Then all the podcasters get bent out of shape (and I count myself in that category) and we all stand up and say “NO IT's NOT.” So here I am saying “No it's not.” The interesting thing is Leo Laporte stated he was getting $70 CPM on this week in tech. Hello? Can you show a better example of how valuable po...

Should I Start a Podcast? Some people wonder, “Should I start a podcast?” and they wonder if they have the material. I am always amazed at the number of people who give away a free newsletter, but don’t turn that exact same material, record it as audio, and turn it into a podcast? As most of you know I recently got married and have three wonderful step-children. As I have never had children before I decided to read up on the subject and was advised to read “The Successful Stepfamily” by Ron De...

This show originates at www.schoolofpodcasting.com This is show 143.I read about this on Leesa Barnes' blog how Terry Fallis won 10,000. He previously couldn't get an agent (which he now has). Congrats Terry. I mentioned today that Todd Cochrane had said a typical podcast episode is "done" after 72 hours. I miss spoke, while this is true in most cases it is not in all cases (especially if you material is not timed based). But if your podcast is (for example) news related, people may not want to ...

I went to Podcamp Ohio. It was great. WE RAN OUT OF ROOM. My hat is off to Angelo and everyone involved with organizing the event. It was so smooth, and they handled everything (what a great problem to have - not enough room!). Todd Cochrane had a great presentation about getting sponsors. HE also stated that typically a podcast episode sees traffic for 72 hours and then it dies off drastically. I was not really use to the "group talk" style of some of the presentations (and it leaves room open ...