Growing Your Audience Episodes

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made h...

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the ans...

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasti...

The past year we've lost some great people in the podcasting family. Neil Guilarte and Todd Cochrane both died suddenly with no warning. If you're not prepared, you leave your family in a lurch adding to the stress of your pa...

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what ...

Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content...

Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our ...

Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sha...

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet . Seriously, if you’re trying to get sponsors for your podcast, this is the book you need —like, yesterday. He dives into...

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing wi...

Are Spotify and YouTube poisoning podcasting? I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early d...

Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life bala...

So, today I'm diving into the mess that can be podcast burnout. You know, that moment when your favorite hobby morphs into a job you dread? Yeah, we’ve all been there. We're chatting about big names like Marc Maron and others...

Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth. Yeah, that means if your po...

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you? Bri Leever is a community building strategist at Emb...

Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common charact...

Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk. Our buddy Ray Edwards, a top-notch co...

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into th...

Are you using AI? Or better yet, which AI tool are you using? That's the big question we’re tackling today! We listen to fellow podcasters to find out about their favorite tools and whether they save time or make things messi...

You can totally monetize a podcast even if your audience is smaller and niche. It's like having a tiny but super passionate fan club instead of a massive crowd that’s half-asleep. Today, we’re chatting with Ray Arnett from ar...

Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talk...

Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests. By c...

After a lot of feedback on the first episode about podcast newsletters, I wanted to answer more questions, and this time I brought Paul Gowder to help. We’ll discuss what tools to use and what content to include. If you reall...

I ask my audience what their top pet peeves are just drive them nuts. We're spilling the beans on all the annoying things that make us want to tear our hair out while listening. We've got it all covered from podcasters who ta...