Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

Today, on episode number 952 of the School of podcasting, I'm going to do something I've never done, and that is Alex Lorre approached me, and he wanted to pick my brain about starting a podcast.

Well, I have a name for that.

It's called consulting, and it's something I charge for.

Now, keep in mind, you get unlimited amounts of that when you join the school of podcasting.

But I came back to Alex and I said, I'll tell you what, I'll do one consulting call with you, but I get to air it on the school of podcasting.

And he thought that was a good deal.

And so today, if you've ever thought about starting a podcast, or if you already have a podcast, you're going to hear some questions that maybe you should have answered and never did.

Let's start the show the school of podcasting with Dave Jackson.

Podcasting Sense 2005.

I am your award winning, winning hall of Fame podcast coach, Dave Jackson, thanking you so much for tuning in.

If you're new to the show, this is why I help you plan, launch, and grow your podcast.

If you want to monetize, we can do that, too.

My website is schoolofpodcasting.com.

that's where you're going to find almost 20 years of experience wrapped up there.

And you can join using the coupon code listener.

That's listener, and that'll save you on either a monthly or yearly subscription.

And so there are certain questions that I ask everybody.

It doesn't matter if you've been podcasting for ten years or ten minutes, there are some questions you have to answer.

And so the very first one I always ask is, why do you want to start a podcast?

Well, I want to do a podcast because I really am passionate about a few topics.

You know, I'm a dad of a two year old, so my life is very interesting, and I think it's pretty comical, to be honest.

Okay.

And I think that not a lot of people get to talk about dads and, like, what they go through, like raising kids and stuff.

I think there's a lot more mom stuff out there.

And I'm a, like, the name of my show that I have in my head is the big orange dad show because I'm a big Tennessee volunteers fan.

And that's my other passion is like, I just really love sports and university of Tennessee, and I could talk about it pretty much all day.

Okay.

And, like, I was raised by my dad who went to school at UT and big into it.

So, like, I'm kind of passing down the torch to my son and, like, bringing him up with that.

And I have a best friend who has a kid who's two as well.

And, like, all we talk about is, like, ut sports and stuff.

And I just think that I have a lot to add to that genre being dad, sports and ut stuff.

And so when you say, I think, well, that's when you go to your Uncle Google and go, first of all, are there any other shows about UT football and dads?

Let's see if anybody else is doing this.

And we think there's more stuff out there for moms.

And I would tend to agree with that.

But, you know, let's double check that.

But let's see if there's anybody else already doing this.

But the one thing, when he said, my show, I think is gonna be called big Orange dad, that doesn't pass my obvious test because when I hear a big orange dad, is it a pumpkin?

Trying to think what else?

Maybe it's a big carrot.

I don't know.

But I don't know what orange is.

Cause I don't live in Tennessee.

Now, this is one of those things where I always say with every podcast, it depends because maybe orange is something.

When you say that to someone in Tennessee, they know exactly what you mean.

And so I asked for a little clarification on how much was going to be dad's, how much was going to be football talk.

It would be predominantly, like, university of Tennessee sports stuff.

Okay.

Because if somebody's looking for something about Tennessee, how likely are they to type in orange?

I would think a lot, but I guess that's just my niche because, you know, a lot of people in the southeast and like that.

No, Tennessee Noma is like that gaudy orange.

And so this is where you need to go to as many people as you can that, you know, go, hey, I'm thinking of starting a podcast called big orange dad.

What do you think it's about?

And if they go, oh, I bet that's about raising kids and loving ut football, then that's a great name.

Now, when you get cute and you go inside name, which big Orange dad is about, as you know, inside, when you have to explain your name, you've picked a bad one.

So that's where you might add a tagline, big orange dad, colon, fatherhood and Tennessee volunteer football.

Cause you gotta get Tennessee volunteer football somewhere in your name.

You gotta remember if they're gonna like your show.

The first thing they have to do is find your show.

And I'm at least me in Ohio.

I'm not typing in orange football to find somebody that wants to talk University of Tennessee football.

The other question that I always ask is, who is this for?

Like, specifically, and in this case, we already know the answer to this question.

It's for people that like university of Tennessee football that happen to be fathers.

And then the third question you have to ask is, what is the goal of this show?

This show will be successful when Blanken now, because not everybody here is just starting a podcast.

I want to throw in things here that people that are already podcasting can know, and I'm not picking on Alex at all here, but I asked him a question, what is the goal of the show?

And listen, because it takes a while before he starts to answer the question.

He gives me a lot of background information, not bad information, but not the answer to the question, which is, what is the goal of this?

I will stop you in a second.

When I go now, he's going to answer, because when you are making a podcast, what you want to listen to is, what is the question you asked and what is the answer?

When does the answer actually start?

So here is Alex's answer.

The question again, what is the goal of the podcast?

I feel like the goal of the show would be to, if I'm going just more, like I said, there's two passions.

I don't know which one will kind of come out, but I feel like right now, with it being football season, UT sports is more so where I'm going right now, and there's a lot of excitement around it and, like, the sports administration there overall in the athlete department with all sports.

So I feel like I'd probably do that and then, like, add in dad stuff.

So he gave us an answer, which is, what do you think is going to be more prominent in the episodes?

Football stuff or dad stuff?

But he didn't answer the question, what is the goal of the show?

Which is what he does here.

So normally, I would have cut that part that we just heard out.

So my end goal would be, you know, I guess be part of the UT media and just getting the word out about, like, how everyone's doing the day to day and my perspective from being born and bred into it, essentially, how I'm bringing up my son into it and how, like, UT sports impacts my life, how it basically led me to my wife.

So the goal is to be seen as part of the UT media.

That's a great goal.

Maybe get some access to players, get free passes of the game.

Who knows?

There's all sorts of stuff there.

And I love the fact that somehow, via football, he met his wife, which means there are fun stories there that's going to be that.

So that's the goal.

How are we going to measure our success?

So I would say, I know my podcast success when I have people interacting with me, probably on a weekly basis, just let me know that, you know, I maybe brighten their day or gave them some insight on, you know, a different perspective on the sport or maybe a different perspective on having toddler and a different perspective from a dad versus, you know, someone who's just, let's say, a college kid reporting on UT sports.

So he will feel successful if somebody says, hey, man, really loved your show.

And that thing you said about your son really warmed my heart.

And in the past, as a coach, I would stop there and go, okay, great, this is a passion project.

Let's go.

But now I ask people point blank, is this a passion show or a business show?

Because if we just started right now and it turns out the answer sounded something like this, I would love to.

Have monetization just because it would be one.

It'd be fun to actually talk about and do things that I love and, you know, have it make money.

I'm not expecting to become a millionaire overnight, per se.

You know, I've listened to your show enough to know it usually takes for most people, like, two to three years to get it really going and everything.

But sometimes there are the overnight successes.

But eventually I'd like to make money off of it.

I don't know how long that will take, but, you know, I want to.

And I didn't even notice this during the call.

But wait a minute.

If we're running it as a business, then we said, oh, it'd be great if I could be seen as part of the UT media.

We said that was the goal.

But really the goal here is I want to monetize this thing.

And I love the fact he's got the right attitude.

I'd like to.

Don't know how long it's going to take.

Well, in this case, it might not be as long as usual.

I'll talk about that a little later.

But notice how there's a difference between.

This is why we say, how are you going to measure your success?

And if the answer is, I'd like to make a card payment, well, okay.

That's at least that's measurable, right?

Goals need to be measurable, smart goals, right?

Specific, measurable, attainable, et cetera, et cetera we've all heard that analogy.

And so in this case, I'm like, okay, we're a little, on one hand, we want to be a little famous in our town, get to know each other, inspire people, let fathers that might feel alone, not feel alone.

And that's great.

By the way, I didn't say this upfront, there are no wrong answers here.

It's just a matter of going, hey, do we have this in alignment?

But he'd also like to make some money.

And so I said, all right, it's nothing wrong with making some money, but is this happy meal money?

Is it pay for my hosting money?

Is it car payment money?

Is it house payment money?

What are we looking at here?

I want to say, you know, at least car payment money.

Okay, yeah, at least car payment money.

I mean, mortgage money would be great, right?

I guess the end goal.

But, you know, if I can get to have, you know, car payment money, like between 500 and $700 a month, I feel I'd be pretty happy with that.

Okay.

But you know, that mortgage part, that'd be fantastic.

So this is where, nothing wrong with that.

I love that.

It's a specific goal to look at.

If you look at Buzzsprout's ad, the top 1% of podcasters have, we'll call it even 5000.

It's really 4643.

The top 1% of Libsyn is around 26,000 downloads per episode after 30 days.

And so I was looking at if I wanted to make dollar 500, I would have.

And I was using programmatic ads.

That's your GEICO, that's your probably in your case, if it's a sports show, some sort of betting place, et cetera.

Those are going to pay you about $5 per 1000 downloads, maybe less, maybe more.

I'm kind of shooting in the middle there.

You would have to have 25,000 downloads if you had four ads in your show.

Possible.

Absolutely.

Gonna take a few years to get that.

And this is why I don't think programmatic ads are the way to go.

Now, once you get those kind of downloads, then you can get host Red.

Host Red ads pay somewhere around $20.

But later I'll talk about a better way to monetize the show.

But first I thought I would ask Alex.

Well, how do you plan on monetizing the show?

I have a, on Twitter X, whatever you want to call it, a lot.

And there's a lot of like UT branding companies out there, like a lot of clothing companies.

I feel like I could be an affiliate for those because I bought a lot of their clothes and stuff and, you know, I could just wear it and have a video podcast.

Not necessarily that.

I don't know if video will be the first thing to go into it because I know I'm not all the way caught up your podcast, but that's all right at first.

And it started out audio.

I don't know how difficult is to go audio and video at the same time, but I feel like if I could do video and get that figured out, I feel like I could get affiliate links by wearing like different companies, hats, apparel, maybe like their cups, whatever.

Yeah.

Just not necessarily like saying, hey, go buy this awesome hat I'm wearing.

Say, hey, this is a hat from Dave Jackson.

You should go check it out.

His website and he's on the right track.

Affiliates is not a bad strategy.

And he said the magic phrase, I've purchased information from these vendors.

So when you can talk about something that you purchased and it fits your audience, that's not a bad strategy.

And so it's not always, oh, should I do ads or should I do affiliate or should I do crowdfunding?

So I like supercast for that.

Or should I do whatever, do them all, do them all.

And then the last thing I wanted to know was, what kind of format did you see this being as?

Because you have to know your format before you get into purchasing gear.

I've been back and forth on it because it definitely will start out a solo show.

I don't really have anyone to do it with, so it'd be solo for sure.

As of right now, however, I've thought about bringing people on, maybe as guests to talk about sports.

But also I feel like I'd like to bring in people who are dads and just get their perspective on, like, sports, their kids and their life views, and like, just intertwine dad and sports into it.

And the next thing you need to know is, what's your budget for this.

Ball on a budget right now.

So I'm trying to just, you know, I'm not trying to do the free stuff, but, you know, I would like to not break the bank either.

And again, there are no wrong answers here.

I usually tell people you can get started for less than the price of an Xbox, somewhere around $300.

And so we started talking about gear a little bit, and Alex asked this.

Do I need a mixer to start out with?

And this is where knowing your format.

So if most of it is going to be solo shows, no.

You could buy an audio technica, ATR 2100 microphone.

That's less than a $100.

Or a Samsung Q two U.

Those both plug directly into your computer.

You don't need a mixer.

The only time you really need a mixer is if you're interviewing people in the same room with you.

Now, I like the Zoom podtrac P four because yes, you can use it for that purpose, but you can also use it for an interface and record in person.

It's great.

So do you need that when you first start out?

No.

But if you decide I'm going to start interviewing people, maybe where they live, if you're in the same region, things like that, that would be the first place.

And that's $150.

Aside from the mic, what else starting equipment do you think I would need?

The other thing you're going to need is a domain name that's somewhere around $15 to $20 a year.

So not a month a year.

I like namecheap for that.

Or cooler websites, which in full disclosure is my GoDaddy reseller.

And you're going to need artwork.

And that could be free from something like canva.com.

i always say if you don't have the budget for something like podcastbranding, Co.

Ask around because you've probably got some third grader that's just a whiz in canva that can make your artwork that needs to be anywhere from 1400 by 1400 pixels all the way up to 3000 by 3000 pixels.

I still say you should keep your file size, not the dimensions, the file size, less than 500 kb, just so it loads quick and doesn't cause any problems with your feed.

What would you prefer?

Like what do you think is a good web host?

Because I heard you talk WordPress, but then I think I heard you say something about a new one that came.

Out and I've been promoting this service since 2020 and that is podpage.com.

if you want to learn pod page, go to learnpodpage.com.

you can build a podcast website in less than ten minutes.

That's the good news.

The bad news is nobody believes me anymore because in July I love this company so much I started working for them and it just does so many things for you.

Like you put in your links to Apple and Spotify, and now when you go to your website.com follow.

They're right there.

When I say that this is episode number 952, you can go to schoolofpodcasting.com.

952 and pod page would automatically make that.

It just does everything.

It makes it so easy.

Automatically imports your episodes, your YouTube, your reviews, it imports any information.

If the guest fills out a form, it's amazing.

And you don't have to worry about updating a plugin again and hoping that it doesn't break your site.

So I still have some websites on WordPress because I have to help clients with WordPress.

But my top answer for that is podpage.com.

dot.

What is the difference between, like a website and like, web hosting, media hosting and a platform?

Great question.

Let's start with a website.

So your website, a web host.

So something like, you know, Bluehost, hostgator thing, again, cooler website.

If I promote my own stuff, those are used to serving text and images.

So an actual web page doesn't really have that much data in it.

It's just text and images.

Where when you add an mp3 file now it's 60, 70 megabytes.

Where a website might be kilobytes, it's much, much smaller.

So you don't want to use a web host for a media host because it's not a bandwidth issue, it's not a storage issue.

It's the fact that now when 300 people try to grab that mp3 file, it's too much strain on the web host because they're not used to serving those beefy files.

So a media host, and this could be captivate, buzzsprout, Libsyn, blueberry, rss.com.

there are a ton of these things.

My favorite right now in September is captivate a.

They don't mess with your file.

If I upload a stereo file, it stays stereo, it has dynamic content, and I get to put them wherever I want.

Now, for the record, buzzsprout now lets you put in, it'll automatically put in your mid roll stuff and then you can change it later.

I didn't realize that.

But I do love captivates.

Amy, which is their dynamic tool.

They, you know, they all kind of do the same thing right now for the money, and we'll talk about this in a second.

My favorite is captivate, then buzzsprout, probably.

Blueberry and Libsyn are tied there.

Full disclosure, I used to work for Libsyn, but now what is a platform?

A platform is your stage, I guess, is a way of looking at this.

And so your stage is your brand in a way.

And normally I would just say it's your website because everything should point at your website this way.

In the event, if you're on, I don't know, clubhouse or if you're on Reddit or whatever, these little satellite things where you're putting out content and all of a sudden, I don't know, MP3.com gets sued and goes away.

People know to go to your website.

That's why I always think it's dumb when people point to episodes fm or they point to link Tree.

No, send people to your website.

I was on a show last night and they said, yeah, find me wherever you find.

And I just.

I literally.

A little tear came out of my eye because the domain is $20 a year.

A year.

Come on, kids.

It's get a domain for don't.

My website is tryandspellthis dot buzzsprouthe more numbers that you'll never remember.

Quit doing that.

Quit doing that.

Get a domain.

So your platform is where you send everybody.

And that platform then is your podcast.

It's your blog, it's your YouTube.

All those are platforms.

But the main hub, the, you know, home site, is your website.

In my book, I'm not sure how this video.

But you said per minute of what is audio?

Four minutes of editing, right?

Yeah.

Just for the record, I look up, we're at 21 minutes of content, and I am.

Let's see here.

I've got 37 minutes before I stop for dinner, and we're at 13 minutes.

So we're looking at 43 minutes, and I'm at 21 minutes of content, and I'm not done yet.

I still got to do show notes, I still got to make a graphic, etcetera.

So, yeah, at my absolute best, doing audio only, it's a four to one.

It's probably closer to six to one.

So I always say four to one just for easy math.

And because it's true, that's the best, the best I've ever done, and that's.

So a 15 minutes podcast will take you an hour.

And now if you throw in video, holy cow, that number is going to go not so much through the roof.

There are tools like description that make editing video a little easier, but it's a little harder.

You got to have a, you know, it's just more involved and it's going to take more time.

But four to one is the best I've ever done.

So it sounds like basically doing a research paper.

Yeah, it basically is doing a research paper because you want to, in your show notes, list your sources so that people know that the information you're giving them is rock solid.

So that's a great way of looking at a podcast.

It's kind of like doing a research paper.

What about, like software and hardware?

Again, on a budget, if you're doing audio only.

You can definitely do great things using audacity that's free.

I love the tool Hindenburg, especially for tools like this, because I'm bringing in these clips.

Hindenburg is a software you kind of rent.

You can buy it, but it's hundreds of dollars.

But those are my top two.

Now if you're doing video, there is descript.

It is 30 ish dollars a month and that's where you can import your video, if you're doing video and export the video and you can also bring in your video, edit it by just, it'll transcript.

It'll, it'll transcript, yeah, it'll transcribe your words.

I'm going to leave that in and you, you fix the transcription and then it, whatever words you cut out, it cuts out of the video and the audio.

So that's like $30 a month.

If you want a free super powerful video editor, there is a tool called DaVinci Resolve and it is free and powerful and has a learning curve.

From what I understand, there are plenty of different tutorials on YouTube.

If you want to learn DaVinci resolve for free video hosting.

In regards to what kind of computer, you don't need a really beefy computer anymore, really.

Unless of course you're doing, you know, video in 4k, things like that.

But most of the stuff now is in the cloud and so you don't really need a super beefy computer.

Whatever.

If you went to, you know, best buy right now and bought the cheapest computer you could get, it'd be fine.

So you don't need a ton of hardware, unless of course you're doing 4k video rendering.

So if I do have a domain and I have pod page, does pod page like help?

And again, everybody's going to go, Dave's on another pod page commercial.

But no, you simply, you can use page for 14 days for free.

When you're ready, you buy your domain at your namecheap, your cooler websites, and you put it in a pod page.

Podpage will literally give you step by step what to do to go to whoever you bought it from.

You copy and paste a little bit in information and then it's just a matter of waiting for the Internet to update.

But yeah, you would do that with whoever.

If you're using podpage, if you're doing WordPress, you're going to have to update your domain to point at wherever you are hosting your website.

How would you start?

Like a newsletter or a blog on my pod page or something like that?

Well, on podpage, you can actually create a blog for free.

It's just built in and you can do that on WordPress as well.

And pod page, if you're on the elite plan, it can actually help you write the blog post, which is kind of neat.

So there's really no big secret to writing a blog.

It's just a matter of sitting down and typing it out.

I'm not a huge fan of AI tools writing that.

I realize that podpage has one built in, but always, if you use AI for anything, always inject your human stories into that just to make it stand out.

As for starting a newsletter, pod page is not something like mailer Light or Convertkit or Mailchimp, but it can collect emails if you're like, I don't know which one to buy yet and I don't even know if it's in the budget.

Pod page will connect, collect emails for you, which is nice, but you don't have to really worry about the price because the newsletter right now, Convertkit just changed.

They also rebranded, I think they're just known as Kit now.

But you can have 2500 people for free, which is a lot of people.

And for free is a pretty cool thing.

And so I think I'm going to be sniffing a little more convertkit than I used to because they have a lot of really cool tools.

As you grow, there are more things that you can add to it.

So yeah, Convertkit, Mailer Lite also has a free version and pod page integrates with all those.

In fact, podpage integrates with any mail program that gives you a form for people to sign up.

So how do you get, I guess people to email us to send out the newsletter?

Like do you just hit a button whenever they put it in there?

You just hit send any sends to everybody or.

Yeah, there are things called auto responders.

And this is where if you go to schoolofpodcasting.com checklist, you basically give me your name and your email and I automatically respond with hey, here's the checklist that will help you launch your podcast.

And so you could have something like my top ten tips for raising a two year old or something like that.

And people could go over sign up and then you get their email.

And then things like Convertkit, Mailerlite, they have the ability to where you could put in your RSS feed from your podcast and when you put out a new episode it would convert that to an email and automatically send people to that.

So how do you get people on your email list?

Like I said, some sort of league magnet doesn't have to be warned piece that they're going to want.

It's going to solve a quick problem or give them some quick, entertaining education.

And because if you just go, hey, sign up for my newsletter, because you probably woke up today and said, I hope I can find a newsletter to sign up for.

Yeah, you got to give them something and preferably something that solves a problem.

Is it difficult to find people to like, give you affiliate links and advertisements and stuff?

Well, affiliates can be kind of hit or miss.

Like Pod Page has an affiliate program.

The School of podcasting has an affiliate program.

Podgagement, the tool by Daniel J.

Lewis has an affiliate program.

But not everybody does that.

And usually if you go to the bottom of the page, it'll say either partners or affiliates and you can sign up for that.

Amazon has an affiliate program.

So there's that finding sponsors again, the big sponsors, the Casper mattress, the betterhelp.

Those people want 10,000 downloads per episode to do a host read.

But, and this is where I'm going to tell you, because you're somewhat of a local show, you have something that many podcasters don't.

And I'll explain that right after this.

Yeah, yeah, yeah.

The school of podcasting.

Now, the one thing that Alex has that other people don't is we always say, how do you grow your audience?

We have to figure out where they are, go there, make friends with them and tell them about your show.

Now in this case, this football team plays in Knoxville, Tennessee, and Alex is in Nashville.

I'm not sure what the difference is there, but I would go to the local businesses around that football stadium because, you know, every Saturday that particular stadium is packed and go to them and say, hey, I've got people that love that team and they're going to go to that stadium.

Why don't I remind them to visit your restaurant, your whatever it is, and go there and do that.

And then you are looking for partners there and say, hey, if we interview you, little local restaurant that's been here since 1920, I can feature you on the show and let.

Because we're really dealing with local people.

Yes, your football team may have a national audience, but let's make it more of a local thing because local sponsors, in my opinion, should be easier to get because instead of having to go by numbers, you're going by geography and going, look, I have x amount of people listening, but these are people that love this team and are in this area.

So that's one advantage of kind of doing a local thing.

So I would try that.

I would have business cards so there's another expense with your logo on it and your website and a QR code so that when youre there talking to the local restaurant and you go to the game because well thats what you do, hand out these business cards to everyone you meet or get a QR code on your phone and just show it to people.

Theres also the podcast beacon which is my buddy Matthew passy which is just this little thing you wear and people can tap their phone on your wrist and go to your website.

But that's the cool thing is we know where your audience is.

They're right there every Saturday.

And then while you're there when you see other males and I'm assuming there's going to be a few of those there, you can say especially if they have young kids, you're like oh hey, you're my target audience.

Would you like to come on the show?

Maybe that's the really advantage of having this somewhat local show.

Now there are some things that you want to be careful of and that is anytime you deal with any kind of sports and a logo.

A couple years back the, you know basically what is it?

MLB, the National Major League Baseball?

Geez I'm so not a sports guy.

I don't talk much sports bowl because I live in near Cleveland, Ohio and our teams all just completely are awful.

So I just gave up on that and I got a lot of time back for that by the way.

But if you start throwing that capital t on stuff, yeah, you're going to get sued or a cease and desist and things like that.

So be careful when it comes to sports logos and putting them on your site, things like that.

Be careful with that.

I'm not a lawyer.

I don't even play one on tv.

That would be Gordon firemark but I would just, you know, stay away from that.

Now definitely use their orange color because it's big orange daddy.

And that would be the other thing.

I hope you love the color orange because if it's in the name you're going to see a lot of that.

Now in terms of monetization, one thing you might want to think about now, my favorite tool for this is heartbeat.

It is a community tool and I use it at the school of podcasting.

I still have a facebook group but I'm really trying to get people to go can we, can we leave facebook?

And the reason for that, I was kicked out of my own Facebook group for saying hey, lunch with Dave starts in 20 minutes.

And it took me weeks to get back into that.

So I like heartbeat.

That goes back to, again, free stuff.

You kind of get what you pay for.

And I love heartbeat.

And especially if it's an away game, you could actually meet in heartbeat and do like a little Zoom meeting, but it's heartbeat and talk about the game, you can have it on live.

And the reason for that is if you want to get a bunch of people who are fathers that love ut football, they're all like, want to hang out with each other and you'll build those relationships.

Now, are you going to start with that?

That's up to you and your budget.

But that is one thing that people will pay for, is I want to be around other like minded people.

And, you know, back in the day, you just go down to the local BW three sports bar and hang out with everybody.

But maybe people don't want to do that anymore.

They want to do it from the couch in their house.

Well, you could have a community and then charge people to do that.

You also want to set up something like a buy me a coffee, then say, hey, if you enjoyed this show, if I entertained you, if I brought you information, you can't get anyplace else.

If I saved you time, if I saved you a headache, then please go to whatever your website is slash thanks and have that point at whatever tool you're using to accept support from other people.

Notice I didn't say donations.

My buddy Ralph from Ask Ralph podcast, he's got like 38 million years in accounting.

And you got to be very careful saying donate if you're not an actual nonprofit.

So keep that in mind.

Thanks for Ralph.

Ask ralphpodcast.com so you can receive support in a monetary fashion that you can use to buy groceries and such.

So I would set all these up and this is where I like captivate because you can set up things that are dynamic.

And so if you're, let's say you're doing something like, hey, before the game this week against Wisconsin, we're going to meet at, you know, Billy Bob's burgers and barbecue.

It's three doors down from the stadium.

Be sure to be there.

It's, you know, October, whatever, blah, blah, blah.

Well, you could put that in dynamically and then when that particular event is overdeveloped, you could have the next one.

Hey, this November we're meeting at sister Susie's super saucy whatever house, right?

And you could insert that realized dynamic stuff doesn't always have to be ads.

It could be just, hey, we're doing a meetup at the such and such.

And again, there are other tools that do this.

Buzzsprout lets you put in mid roll stuff.

Now again, they kind of put theirs in and then you have to manually do it.

I like captivates a little better.

Nothing wrong with buzzsprout.

Great people and great staff and great friends over there.

I like captivates a little better.

Libsyn only has dynamic stuff.

If you want to pay a lot of money for their super duper pro version, Blueberry has a pre roll you can put in and that's I think an extra five or $10 a month.

So, and realize you don't always need dynamic stuff.

There are people like, I'm not doing anything like that.

Well then that's where Lipsyn is.

Great.

So keep that in mind.

One last thing I love about captivate is when you start one podcast in about, I don't know, three to six weeks, you're going to want to start another one.

And captivate has a plan where it's one, it's $20 for me, and I've got probably six or seven if not more shows on captivate right now.

And it doesn't cost me a dime unless I go over 30,000 downloads a month.

So that's another reason why I like captivate.

And if you check out the links in the show notes, they do have, speaking of affiliate programs, and I have a link to buzzsprout as well.

So when you look in the show notes and you see buzzsprout and captivate, I have affiliate links for those.

So I say that because I use them and I like them, not because I can earn a commission on that.

And it doesn't cost you a dime more if you click on those.

And then the last question that Alex asked me via email, which was of course, well, how much is it to join the school of podcasting?

Well, if you go out to schoolofpodcasting.com, join, you will see, and you can use the coupon code listener, that's list en er and save on either a monthly or yearly subscription.

And that comes with unlimited consulting.

And so you just heard a bunch of consulting.

And what's great about this is now if, let's say Alex starts using, I don't know, audacity, and he's like, hey, is there a better way to do this than that?

And I can, we can get together, I can share my screen and go, oh yeah, just do this and that and click there and hold the thing and export and you're done.

Or I'm trying to do this in descript, you know how.

But yeah, just click here, do this, do that.

And not only learn from me, which I love to do, that's my background is in teaching, but we also get together for group coaching every Friday we have lunch with Dave.

One Saturday we have kind of in the afternoon for those people across the pond.

We have a late one on a Wednesday night for those people in California.

And we do group coaching.

And so I love the school of podcasting.

It's allowing me to do what I love, which is help people that have something to say and want to get it out to the world.

And there's one more thing I really need to say, and I'll say that right after this.

Yeah, yeah, yeah.

The school of podcasting.

And I need to say this right now.

If you're like, wait, Dave will give away free consulting?

No, no, that was a one time thing I thought I would try.

Now I do give away free consulting.

I've been doing this for over ten years.

Every Saturday morning at Ask the podcast coach.

If you go to askthepodcastcoach.com live, I will be live every morning, 1030 eastern time to noon.

Thats 90 minutes of free consulting.

So if you have questions you want to run by me, you want to quote, pick my brain, ill be happy to let you pick my brain for absolutely free.

Now, why do I do that?

Because I feel bad when somebody goes, hey, I want to hire you for some consulting.

And I go, great, go to school@podcasting.com.

schedule.

And they go, ooh, I can't afford that.

Then I'm like, well, you're getting 20 years of experience there.

And they're like, yeah, and then I will go, here, go join the school of podcasting.

And they're like, I was looking for something more in the realm of like, you know, a coffee.

And I'm like, yeah, that's not something I do.

I only have so much time.

And, you know, I would love to help those people.

As a teacher, you hate when somebody goes, help me.

And I go, so that's why I have asked the podcast coach, because there are those people that I'm like, I do want to help you, and if you want it for free, you just got to get up early on Saturday morning.

It's not even really that early.

1030, come on.

So that is available.

And I say that because I, I have this feeling that a lot of people like, hey, can I do that thing where you coach me for free and then play.

Yeah, right now.

I might do that later or whatever.

You could always email me.

But I'm probably going to say no because I do have that available for free.

And ask the podcast coach.com live every Saturday except on the third week of October.

This.

This particular month.

Cause as you just heard, I will be in creator camp for ecamm.

Does anyone know what a podcast is?

It's radio on the Internet.

My mom listens to them and they're totally boring.

But Dave, what if I do want to do video?

Well, you could start off with your camera.

And by that I mean your phone because, well, you already have one.

Instead of buying something like the elgato face cam pro.

That's $300.

So maybe just use your phone.

And that's where getting the audio technica ATR 2100 X is.

Maybe a little better than the Samsung Q two U because it's USB C, which might be a little easier to connect.

And I know you can make money on YouTube.

Here's some stats for you.

2.7 billion people on YouTube.

There are 113.9.

So let's just call it 114 million active channels on YouTube.

16.4% of YouTube traffic comes from the US, 9.2 from India, and 4.8 from Japan.

And they say that the vast majority of YouTube channels struggle to make a significant income from their videos.

0.25% of all YouTube channels are making money.

I had 1457 views, 285 hours in September.

I gained eight subscribers and I made $5.31.

Now, I did have some super chats and I always appreciate that.

I don't appreciate the fact that Google takes 30%.

So just realize when you start a YouTube channel, you also need to leave time to learn the algorithm because that's really how you get found.

It's completely different than podcasting.

Nothing wrong with it.

It's just a completely different beast.

And if you got the time and the need and the will, do it.

And if you care.

The latest book I'm listening to is called earn unconventional strategies for brave marketers by Steve Pratt.

He's one of the guys behind Pacific content and I am, I think, two chapters in and it's quite entertaining and it's got me thinking.

Also, I just happened to notice that last month, so that would be September, a tax service started advertising and realized people aren't going to need a tax service until January, which is about five months in advance.

And I noticed that the new Beetlejuice movie I went and saw when did its first trailer appear?

And they had a trailer for the trailer, like a pre trailer trailer.

And that was also five months before the actual movie came out.

So if you're thinking about doing something big, you might want to do that or start promoting it.

At least five months if you really want to get people's attention and start building that fear of missing out.

Speaking of missing out, don't miss out on the School of podcasting.

Start your podcast now.

Don't wait till January.

Like everybody else know, if you start working on your podcast now, it'll be ready by January.

Go to school with podcasting.com join.

Use the coupon code listener and that will save you on either a monthly or yearly subscription.

You'll get access to the step by step tutorials, the group coaching, the awesome community, and of course, unlimited coaching with me.

And you heard what that sounds like.

Just go to schoolofpodcasting.com join next week I'm going to be talking about lessons that podcasters can learn from the movie industry.

I started going and watching movies and holy cow, there's a reason why nobody's going to the movies anymore.

So we'll be talking about that.

And of course, if you ever have an idea for the show, schoolofpodcasting.com contact and if I'm keeping track now, I don't know.

What are we up to?

About four different calls to action.

Schoolofpodcasting.com join thank you so much.

Until next week, take care.

God bless.

Class is dismissed.

If you like what you hear, then no, tell some about it.

If you like what you hear.

If you have people now that are fathers of children, as opposed to the fathers that don't have children, especially he said the key word there I've bought there I've boughten.

I just made up a new word I've bought in that if you like.

What you hear, then go tell someone.