The Secret to High-Quality Content

There's a report out from YouTube.

They did a ton of research on why we watch.

Now, if you're like, Dave, I'm not a video guy, it kind of doesn't matter.

Because what makes good content for YouTube also really applies for those of us that are doing audio only.

And I'll explain why the video aspect isn't really that important when we get started.

But people always ask what makes good content?

And I always say, well, it makes you laugh, cry, think grown, educate, or entertain.

And that is true.

But they dive into a whole lot more.

So if you want to make content that resonates with your audience, well, this episode's for you.

Hit it, ladies.

The school of podcasting with Dave Jackson.

Podcasting since 2000, 2005.

I'm your award winning hall of fame podcast coach, Dave Jackson.

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And I'm going to start off with one stat that came out and just punched me in the face.

Look, we all think, and it's fun watching people get into YouTube because one of the things that really which makes sense, starts to really bug everybody is how you look.

And I'm not just talking about, did you shave, are you wearing your makeup?

Things like that.

Like, I at times just cringe when I realize I've put something on YouTube and there's an old bowl of cereal in the background.

It's the background, it's the lighting, it's the colors, it's the.

And it's now they studied.

There are many studies that are wrapped into this, but one, they basically got into a thousand.

And that is a lot of people.

Thousand people in Italy.

And it said, our data suggests that the number of viewers who only care about visuals is now vanishingly small at less than 1%.

So if you're really freaking out about, oh, should I have this book in the background or do I do a duty?

Like, it's, we don't really care.

And that's the interesting thing about this particular study is the fact.

And I've got a classic example of that.

Look, you need clear audio.

And if you're doing YouTube, clear video and guess what?

If you have a phone in your hand right now, you're done.

Grab yourself a $80 microphone, you're done.

And what's interesting about this, they brought this up.

And I'll give you an example of a movie I saw.

I went and saw Beetlejuice, Beetlejuice in the theater.

When it came out, I was a big fan of the original one.

And it dawned on me that the original Beetlejuice movie was great because of the special effects at the time.

And we're like, oh, holy cow, how did they get his head to spin around?

And all this other stuff.

And what was really interesting is Tim Burton, in the new version, decided to use the same type of effects so that if you watch them back to back, it wasn't like the new one had this new, amazing effect.

It kind of blended in with the old.

But here's the thing.

That first movie was decades ago, and so the new in giant quotation marks, right?

The new special effects in the new movie weren't new, and consequently, man, they also had a lot of characters that didn't add to the story, but the.

The holy cow factor was out.

And so you don't really need giant special effects.

You just need to have clear audio and clear video, because it's not about the background.

It's not about, you know, yes, it does help shape people.

Like, oh, okay, these people aren't just, you know, winging it, but it's kind of a given, right?

When we go to the movies now and we see cgi, we kind of expect it, thanks to, you know, all the dinosaur movies, it's just kind of there.

And that's why, for me, kind of being a podcaster, if your story is bad, I'm like, ugh, this is not good.

Because it's kind of assumed that you have good sound and good video.

And again, good video is subjective.

But it came out in this report that, like, they don't really care.

If you go back and look at the very first episode off to see if I can find this of Joe Rogan.

His first episode on video is dark.

You can barely see him.

He's kind of stuffed in a corner.

And I think sometimes we really get obsessed over the look.

I know I do.

And this report is kind of saying you can kind of quit tweaking the background because, you know, it's all about the content.

So now, normally, I do not recommend that you do what I call explain how the sausage is made.

Your audience doesn't care how you made the episode nine times out of ten.

But you are, as are other people listen to this show, a content creator.

And I think it's helpful for you.

And that's what I'm all about to help you understand how I made this.

So I read this rather long report and for the record, Adobe has this weird thing.

I'm reading the PDF and when I would scroll down to page number two or three or whatever I'm scrolling to, it would go to the bottom of that page many times if I didn't pay attention.

There was a bunch of stuff at the top of the page that I almost missed.

It was really annoying, but it was this flashy fade thing.

And again, the visuals, not so much, let me get to the content.

And so I took a bunch of notes.

Every time something jumped out off the page at me, I copied it, I threw it into Apple notes and I took all my Apple notes and I threw it into Chat GPT and I said, this is all over the place.

This is me all over the place.

And I said, here, here's, here's the notes that jumped out at me.

Can you make a list of the most frequently used adjectives?

And so spit out a list.

And it said, would you like to organize these by category?

And I said, yes please.

And I was like, ah, this is what my brain had in mind.

And it spit it out.

So again, I didn't use AI to make the content.

I did that.

I personally clipped the phrases and paragraphs.

But what I did use was AI to make it better.

And so the first thing, when it comes to what makes great content, what makes people watch, or I'm just going to say, you know, consume, because this applies to audio.

Yes, it's from YouTube and yes, YouTube mentioned how great video was.

Of course they did their YouTube.

That's what they're supposed to do.

But here's the thing, you want it to be emotionally engaging.

And so I realized this.

Well, I guess now it's February.

Back in December, I watched a thing called Christmas through the Decades.

And when I got to the decades that I grew up in, I was amazed at how powerful nostalgia is.

I mean, it was really, it really tugged on the heartstrings.

So you want things to be engaging.

You want things, and this is a huge one to be authentic.

If I had to pick a word for 2025 in the land of chat GPT, I would say authentic has got to be one of it.

And I'm going to come back to that in a minute.

But relatable, relatable.

I'll give you a classic example.

There is an author, and I love all of his books.

And then he came out with a new one specifically for coaching.

That author is Don Miller.

The book is Coach how to turn your expertise into a profitable coaching career.

And look, I love everything from Don.

I just went to my Audible account and I made it 20% of the way through this book.

And Don kept saying, now I realize we're talking about selling a $10,000 product, but this works for any kind of thing.

And he would then explain a strategy that did not relate to me at all.

I'm like, I appreciate the effort, but no, that does not.

I could not relate to the examples in the book.

And so you want your stuff to be relatable, that people can go, oh, and that's where, again, sometimes video can be a benefit.

So as much as I always kind of sound anti video, this report again from YouTube has some points that, hey, when people can see you, you might become a little more relatable and then trustworthy.

I am.

I just listened to Diary of a CEO and that guy has a team of like, I don't know, a million six putting together that really great podcast.

But he interviewed a guy about sugar.

And he explained how back in 1965, the sugar lobby, or whoever paid a bunch of, I think it was Harvard professors or somebody to write two articles.

And because of their criteria, right, oh, they're from Harvard.

That, you know, there really wasn't any problem with sugar.

It was all saturated fat and they lied straight up.

Just.

That is the epitome of being sold out.

And consequently, we're all addicted to sugar now.

Thanks, guys.

But right now, you know, we all hear about fake news.

It's fake news.

Well, there is some of that stuff going around and it's not so much fake, typically in my book, it's biased.

It's very, very biased.

And it's kind of fun sometimes to watch a very left leaning program and then watch a very right leaning program.

If somebody wants to make a show that I would listen to right now, give me the news.

And I think the closest thing I have to this is congressional dish and maybe no agenda show.

Tell me what the news is.

Don't tell me how to think about it, just give me the facts.

But trustworthy.

And I often say with this, every podcast, every single one, you start off with your trust from your audience and no audience.

Well, first of all, we all start with no audience and you're trustworthy right out of the gate, people assume you are trustworthy until the minute you get caught in a lie.

And then have you ever had a kid, one of your own children lie to you?

It takes a while to build that trust back because it hurts a lot.

So don't blow your trustworthiness because, you know, you think, oh, I'm going to say this, or whatever.

The other one is compelling.

It has to be compelling, which to me is very.

It's like a distant cousin too relatable.

But when you want to know what happens next.

I don't watch a lot of TV because I'm a podcaster and who has time?

But it's interesting that I watched three new shows that have come on the TV here in the US and one is, I think it's going Dutch, Dennis Leary.

And the storyline is his daughter is kind of the head of this naval base and then he gets put in charge of it.

And those two don't get along because he wasn't around when she was growing up.

And he's a hard head, determined kind of, you know, do it my way or the highway kind of guy.

And it's the transition of can they put their, their father, daughter relationship, can that be repaired?

It's all about transition.

It's, it, is it compelling?

What's going to happen next?

There's another one that I actually kind of like called Doc, and it's a woman who is this renowned doctor.

She gets in a car wreck and loses the last eight years of her life.

She wakes up to find out spoiler alert.

But not really that, A, she's divorced, B, she had two kids and she lost her son, and C, she was a real piece of work because in dealing with her grief, she pushed everybody out of her life.

And now again, the transition is how can she mend the fence with her remaining daughter?

How can she get back into being a doctor?

Because they're not sure if she's got the skills.

It's what's going to happen next that's a big one.

And then meaningful.

This is one that jumped out at me that I was like, oh, that's a bumper sticker if I've ever heard one.

So one bunch of stats said, Overall, 89% agreed that high quality content is emotionally resonant.

And when they drill down further, the specific emotional characteristics people are looking for show a higher degree of consistency, with 93% agreeing that high quality content should be meaningful and 90% agreeing that it should be relevant and relatable.

But that's not the one that I was like, oh, it's so good.

They said 82% of viewers, but again, we'll just call them consumers.

Agreed that high quality content means content that makes them feel like their time was well spent.

Do not waste people's time.

This is why I'm always like, if you're going to do the chit chat thing, maybe do it at the end.

If you don't know what I'm talking about, go listen to Pod News Week review.

At the end of the show, they're like, what have you been up to this week?

They don't open up with that.

So I love the fact, like, quality content is content that doesn't have your audience looking at their watch going, well, that's 47 and a half minutes.

I can't get back some other things when it comes to emotional and engagement, you know, we said meaningful, personal.

I always say, if you can make a point with a personal story, do it, because you're not going to get that from AI.

Inspiring.

I am apparently weird.

Like, I somehow get inspired sometimes, but I know some people, it's like, no, I need to be inspired every day.

I'm inspired because I'm not dead.

My God, I got another swing at this one.

Let's go.

And again, you want it to resonate.

Exciting.

Is it exciting?

Try to be.

And it doesn't mean you have to be a sports announcer, right?

Hey, everybody.

All right, welcome back to the show.

But you know, exciting is kind of a hard one because not everything is going to be, but it's exciting to learn new stuff.

That was another thing that came out and said a lot of people like to learn new stuff and attention grabbing.

And this is where things you can say, like at the beginning, you know, I said, look, if you want to make better content, this is the episode for you.

Anything that you can say, hey, in a minute we're going to talk about this.

You know, I found this thing in my attic.

Wait till you hear how much it's worth.

Anything to tease people to keep them listening.

But when it comes to authenticity, I've seen this.

I was trying to find the Facebook or Instagram reel, but a guy comes on, he's like, this is so good.

Google probably doesn't want me to show you this.

So, right, there's his hook.

And he says, what you need to do is do a search for the topic you're trying to rank on, then go and find the top videos for that, transcribe them, then take the transcriptions, throw them into chat GPT, have them rewrite the transcripts into A script that you can then read.

And I was like, so your idea of being a thought leader is to take other people's thoughts, put them into a blender and then put them out as your own.

And I guess if you're doing nothing, that would be better than that.

But for me I just kind of go, yeah, that's not me, that's not authentic in my book.

Yeah, yeah, yeah.

The second, I guess these are characteristics of good content.

It's creativity and uniqueness.

So they list creative.

And to me creative is just doing something that everybody else isn't.

Which is also another one they have here.

Unique as well as original.

Which again means it's your content.

Google loves it when you share your, your steps that you took to do something because it, it's again, it's relevant, it's honest, it's transparent, all those things.

And another one they said was distinctive.

So the first one again was emotional and engagement based qualities.

The second was creative and uniqueness.

And the third one is informational and educational.

So I always say laugh, cry, think grown, educate or entertain.

And so people feel like you didn't waste their time if you taught them something or got them to think in a way that maybe they didn't think before.

It's useful and again, relevant.

So we're looking for things that are emotional and engaging, creative and unique, informational and educational.

And number four.

Yeah, yeah, yeah.

And now we're gonna get to the technical side of things.

But here it is.

Technical aspects of quality.

Remember that's what we're talking about here.

So high quality is in your hand right now.

A phone, I wouldn't do your whole podcast on the phone or a tablet.

But you go get yourself a Samson Q2U Audio Technica ATR2100X.

Either one of those.

I'm talking into a rode podmic USB that's high quality these days.

You don't have to spend thousands, so your technical aspects have to be high quality.

Technical clear as in clear visuals and audio.

And I've said this with video.

If you have a $5,000 camera, but you sound like you're in some sort of bathroom in a cave, that's not going to get it.

So you don't want it to be this big cave sounding thing when it comes to having good quality content.

It just needs to be clear.

We need to be able to see you and hear you.

Yeah, yeah, yeah.

And we've already hit this one kind of, but it's worth repeating.

Trust and authentic.

That's what they're looking for so.

And again, I'm not anti AI Just have it make your stuff better.

Don't have it make the stuff.

Yeah, yeah, yeah.

And the last one was they said again, emotional impact, which to me is again kind of a rerun.

And if you're doing video and again, I realize you might be going, dave, I don't care what I look like.

Yeah, because you're an audio person, that's fine.

But the content, again, emotive, exciting and attention grabbing start.

If you see somebody who didn't take a short out of the middle of their content.

Because if you think about it, rarely is there a short that you can pull out.

Because AI said this is a good short that starts off with something attention grabbing maybe, but when I go and I see shorts that grab me, it's somebody who said, I don't know, I'm going to turn on this camera and talk for 48 seconds and they grab you by the throat.

So we're talking about great content and it's no longer just about technical excellence.

You know, good visuals, clear audio, you know, high production budgets, you don't need that, you just need to be heard.

And if you're doing video, be seen.

And sure, that's the starting point, that still matters.

But again, you got it, it's in your phone.

Those are now seen as the baseline rather than oh, this is what makes it so good.

Because again, the special effects in the movies are the same special effects.

And so what truly defines high quality content today is the ability to create a genuine emotional connection.

One of the things they said in this report is that when we get people to follow the show.

So if you go to schoolofpodcasting.com follow just that action of I am taking our relationship to a deeper level.

I'm not just going to be a casual listener, I'm now a follower.

And they said that people that watch the same channel, they feel like they are involved with the content, they're actually helping shape the content.

And on YouTube you got the likes, you got the dislikes, things like that.

But your content, if you're creating great content, I mean right now I'm doing a survey.

If you go to schoolofpodcasting.com survey25 as in the number two, the number five, I'm always looking for your feedback because I do this show for you and that's exactly what's coming through.

I don't feel when I watch the Channel 8 news that those guys are doing the show for me and that I have any aspect of what's going on in that show.

But, I mean, can you send an email to your favorite actor or singer or, you know, it's.

No, but you can directly connect with podcasters.

If they're good, they're open for.

For feedback.

They're open to connect with you because we are doing the show for you.

And so they say audiences, they don't just watch, they engage and they anticipate and build relationships with creators they trust.

And that's not something you're going to get in the mainstream media because, you know, how can I trust somebody who's taking billions of dollars from big pharma and then advertises big pharma on all their shows that they're going to turn around and do a story that says, hey, this particular drug isn't so good for you?

You know, they say studies show that viewers value content that is compelling, relatable, informative, and meaningful.

What's meaningful means when you get that at the end of it, you go, yeah, that was a good, you know, use of my time.

Qualities that make them feel understood, inspired, and emotionally engaged.

And also, I'm going to throw in on top of that.

Not alone.

When you're doing a show that is hyper, hyper niche, and that person finds it and they're like, I thought I was the only person going through this.

Holy cow.

Now they don't feel alone.

And it's that authenticity that plays a role in really connecting with your audience when they see you as real and trustworthy, that's crucial for fostering connections with your audience.

That sometimes, again, the highly polished, impersonal, you know, those are seen as impersonal.

I'll give you an example of one that kind of drives me nuts.

My buddy Jim Harold, who is the king of all paranormal, right?

Paranormal podcast, find him@jim harold.com.

and Jim didn't start with the set he has now, but he's invested in good gear.

And I've been in his studio.

It's pretty amazing.

And Jim actually got feedback that said, like, this guy doesn't look like he's one of us anymore.

It's weird, right?

Because you want to look like, hey, I'm competing with espn.

I'm competing with NBC and CBS and BBC one.

I've got to look good.

And then when you do, they're like, ah, you don't look like one of us again.

It's the visual thing that I kept seeing through this is, like, not as important because you just got to have, again, clear lights.

They can See you, they can hear you.

But content must balance both the technical and emotional quality markers to be truly effective.

And that's again where I kind of say presentations are content and delivery.

And in this report it's like, yep, and you got to have that emotional quality as well as clear video.

Clear audio.

You know, attention capturing, storytelling, originality and usefulness are just as important as clear visuals and good sound.

And this is where I've said this all along.

It's not the tech, it's not the tech that grabs people, that storytelling and trust.

I know I've mentioned this a couple times.

They mention in here is really the thing that makes people rank higher.

When you are seen as credible and trustworthy.

People are going to share that because they trust you.

So keep that in mind.

They say, ultimately here, I had it write a summary and I'm not going to read this whole thing.

Great content isn't just about looking good.

It must resonate, inform and enhance the audience's experience.

And again, that could be education in a way that feels both personal and valuable.

So don't be afraid to share parts of your life to make a story that you know makes a point.

If you do buy new gear, you better set a day or two aside to learn how to use it.

Because it doesn't do any good to buy a microphone if you don't know how to use it.

They gotta be able, if you're doing video, they gotta be able to see you.

And if you're doing just an audio podcast or a video podcast as well, the audio, it doesn't have to be super radio quality with that deep booming voice.

No, they just need to be able to understand you.

And for me, I've always said when the, let's say, background noise, you know, you sound like you're in a cave or a fishbowl when that is so loud that it distracts from what you're saying because we can only focus on how it sounds.

That's a problem.

And in this report they're kind of saying, yeah, we assume you've done that and in some case people haven't.

But we now have a clearer idea.

And this, again, just are things that you might want to think about.

I often don't think about, well, how am I making people feel?

I just, I'm excited because I'm answering somebody's question and I know it's going to resonate with the audience because if one person thought it, pretty much everybody else thought it.

I fire up my microphone, I'm talking to you.

My invisible friend across the desk.

And I do it in a organized fashion, so I'm not quite all over the place.

I'm a little.

I'm not a little.

I'm a lot adhd.

And so I try to stay focused to make it easier on you, because I want to educate you, entertain you, and occasionally inspire you with things like, because of my podcast stories.

And we'll have one that I want to thank.

Who said this?

Abby Nemec.

Did I get that right?

Abby Nimik Nemec.

Abby.

We'll just call her Abby.

Sent this over.

Dan Carlin.

And you're going to notice a theme this year, because a lot of my friends started the same time I did back in 2005, back in the day.

And so we're going to have people coming on with 20 years of reflections and Dan Carlin, Hardcore History, is a guy that gets so many downloads.

When I worked for Libsyn, I was there in Pittsburgh one day, and the head of it came out and said, hey, Dave, watch.

The lights are going to dim.

Dan Carlin just released an episode because he would get gazillions of downloads in, you know, the first 24 hours.

And so we're going to play a clip from Dan Carlin right after this.

Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah.

And so I thought I would play this.

I'll be honest.

I've had many, many, many people say, oh, man, you've never listened to Dan Carlin's Hardcore History.

And that's because the episodes are like four hours long.

But I want to.

I might pick one here.

But Dan is a guy that didn't start off to make a ton of money.

He started because he loved to talk about history, and he is an amazing storyteller.

So this was dan talking about 20 years in podcasting because he started back in 2005.

The one thing that occurs to me as I think about it is you.

I mean, there's no ad in this show, is there?

I don't think we have an ad running.

We didn't have an ad in the last Hardcore show.

We really don't.

We make our living from you, and we have a deal.

I do these things, and you support us for this.

It's just me in terms of the content, so it takes some time.

There may or may not be a mythical producer involved, but this is it.

And this operation is funded by the listenership.

And to be able to do this for 20 years with you folks buying the old shows and contributing in the several ways that are out there for you to support us.

It's nothing that anyone ever thought would work.

That's a good way to phrase it.

We talked to a lot of experts about the business model over the years, and nobody sees this working.

Just want to say that because the people that defied all the odds and all the experts are you.

And to be doing this for 20 years, I never forget why I'm able to do this.

And so the main thing that comes into my head when I just meditate on my life and where it is here, because of this thing that everyone used to roll their eyes at me when I said what I did for a living back in 2005.

And we started the same month and it wasn't a coincidence that Apple started supporting podcasts on iTunes.

June early July 2005.

When I think about all the shows that were around back then that are gone, and you think about all of the shows now and how much the big corporations and I got nothing against big corporations, but how much of a giant professional endeavor this all is now compared to how it used to be.

And here we still have this little operation.

It's still running the way it used to run for all of the downside that that also entails.

But I mean, we're still here.

And there's only one reason for that, and that's you.

And that's all I can think about with this milestone that's approaching.

And so I just wanted to say to all of you, thank you.

Thank you, Dan.

And while I was listening to that clip, I went over, he does have static videos on YouTube because why not?

Again, it's always better than nothing.

But there is something that it's information you can't get anyplace else.

Nobody's doing four hour talks on these, you know, different battles in history and things of that nature.

And so also I should probably say that's a joke when I say the lights dim at Libsyn when Dan Carlin releases an episode.

That was a joke, kids.

Just so you know.

But the other thing that we can learn from Daniel, not that it takes 20 years, but he didn't quit.

Dan actually breaks a lot of rules in podcasting.

Does he have a regular schedule?

No, his schedule is I will publish it when it's ready.

And is it.

You know, back in the back 2005, we were told that your podcast needed to be 20 minutes because that was the average commute to work.

So we all made 20 minute podcasts.

And then Dan came out with a three hour, four hour you know, episode.

And you know, again, there is no such thing as too long, only too boring.

Thank you, Valerie Geller.

So he breaks a lot of rules.

And that's one of the things that's kind of great about podcasting.

There aren't rules, there are best practices.

And I thank you right now, if you listen to me every Monday.

I deeply appreciate that.

But I always say I'd rather get a great show that was, you know, so called late, then one on time.

That was meh.

Okay, again, I don't want you getting done with this episode going well.

That's where we at.

35 minutes that I can't get my time back.

And speaking of Libsyn, boy, I got to get something off my chest that needs to be said.

And it needs to be said right after one more thing.

Yeah, yeah, yeah.

People thought it was going to be awkward when I was in rooms with Libsyn.

I worked at Libsyn for eight years.

I was the head of podcast education over there.

And I said it then when I left, and I said it now.

There's nothing wrong with Libsyn.

There's some really amazing people over there.

I just felt I now work at PodPage.

From the head of podcasting, it was a little better fit for my skill set.

And just to prove it, number one, I had just a great talk with Rob Walsh.

We were both involved in the hall of fame this year.

Great guy.

That's a guy you want to listen to.

And I still listen to the feed.

And I love Elsie.

She wasn't there this year, but I wanted to give a special shout out to Brian and Emilio, but especially the one and only Corey, because I was setting up the Podpage booth and this is the first time.

So I got to experience the lovely learning curve of setting up this booth the first time.

And I just needed a pair of scissors.

And I was like, you know what?

I don't know anybody here.

Yes, I do.

I do know somebody that would have scissors because Corey is amazing.

She's the queen of conferences and just has a kind of like jack of all trades box or purse or book bag or whatever.

If you need it, Corey's got it.

And so I went over, said, hey, can I borrow your scissors?

And she's like, sure, because I love those guys.

Brian the video guy, right?

And at the end of the show, I packed it up.

Thanks to Mark Johansen, by the way, for helping me pack it up.

That's.

It's supposed to be a one man job.

Not sure about that.

I Got done, and I was going to ship it.

Long story short, I missed the.

You know, FedEx was already closed, but I was like, ah, man.

But Corey offered to take the booth from PodPage, which is in this big, giant, black rolling thing, and ship it for me the next day.

And I just want to give her a shout out and just again, let people know there's.

There's no weird rift between myself and Lips, and there never was and there never is.

It's a great company.

I talked to Matthew Passi this week, who's now involved with Libsyn.

It's a great company.

And so just in the event, you ever think that's a thing, it's not.

And in the end, I didn't need to have Corey ship it, but I thought it was just gracious that she would, because she's awesome, as is everybody at Libsyn.

So just in the event, you know, you ever think that's a thing?

You know, it's.

It's not.

They're great people, and I miss them a lot.

But I am happy at Bond Page, which, while I'm talking about that, we rolled out a new feature this week, and that is we have a bunch of short links.

So for instance, you go into POD Page, you put in your Apple, your Spotify, your iHeart, your Amazon, or whatever other links you want.

And instead of saying, find me wherever you find podcasts.

No.

Why do that?

Because a search in some of these apps is horrendous.

So you just say, hey, go to, you know, askthepodcastcoach.com follow or podcastconsultant.com follow and PodPage automatically makes a page that uses the links that you put in there.

We've got a slash rate.

We've got a slash episode number.

And like, today I'll go, you know, this is episode 969.

If you go to school with podcasting.com 969.

Yeah, that's built into podpage.

And we also have voicemail.

We have a bunch of these slash things that make it easy.

And why else do we do that?

Because it reinforces your brand.

It's another way to get your website stuck in people's brains.

But we added slash newsletter because I'll be talking about newsletters a little later on this year.

Been doing some research, man.

Do you need a newsletter for your podcast?

So that'll be coming in the future.

But what it does is a.

If you go, wait, I need a newsletter.

I don't.

I.

Dave, I don't have a newsletter.

Well, we can collect emails for you over at PodPage.

Now, we're not going to send any emails because that's where you go to Kit or Mailerlite or whoever you want to go through.

But we'll collect them if you go, I got nothing.

So we got your back.

And then when you decide to use mailer lighter, ConvertKit, those are two that I like.

Then you can then easily export those emails and put them in there.

But wait, there's more.

That's the pro plan we you can put in your email list there.

And now if you're on the plural plan, you got the slash newsletter.

If you're on the elite plan, there's a feature at the bottom of that page.

So the top page, you put in your signup form.

Bottom of the page, if you're using Beehive Substack or Kit, which I still want to call ConvertKit, we can pull in previous newsletters onto that page.

So that's something that's new.

At PodPage.

We are having a community meetup.

You can check that in our Facebook group and I'll put a link to that in the show notes if you want to join us.

Myself and the one and only, don't be fooled by cheap invitations.

Brendan Mulligan, founder of PodPage, are doing an Ask me Anything.

Now, technically that's, you know, ask me anything about PodPage, but we're always open to listening to our community.

So that is coming up right around us tomorrow, I guess, by the time you hear this.

Yeah, yeah, yeah.

You know, I always say, you need a coach, you need another set of eyes.

And I had someone design a logo for my church.

And the long story short is we are in Talmadge, Ohio, and for the better part of four months, the logo has spelled Talmage wrong.

And I never noticed it.

Never, ever noticed it.

And so when I say, you know, if you're already podcasting, maybe go over to podcast hotseat.com and get another set of eyes.

That would be my eyes on your show.

I will help you point out the good stuff.

And if there is anything that needs polished.

Yeah, we'll point that out too, in a loving and caring, constructive way.

Check that out.

Podcast hot seat dot com.

But I was blown away today when somebody said, do you know our logos misspelled wrong?

And I was like, what?

And I paid money for that.

Now I got to go fix it.

Holy cow.

You're too close to your content.

Your audience will thank you.

Podcast hot seat.com, thanks so much for tuning in.

Until next week.

Take care.

God bless.

Class is dismissed.

If you like what you hear, then go tell somebody.

If you like what you hear, then go to some.

So in the same way that I always say, oh, this is episode number whatever.

Let's fix that.

What is the episode number, Dave?

Am I ever going to lose this sore throat?

If you like what you hear, then go tell someone.