From Listeners to Advocates: The Magic of True Fans

What if the reason your podcast hasn't exploded is also

the reason it could last? What if a thousand people's

favorite show is actually a better business, a better brand, and

a better creative life than being known by

20,000 casual listeners? That's just one of the

topics we're going to talk about today on something I'm calling

Podcast Stew. Hit it, ladies. The

school of podcasting with Dave Jackson.

Podcasting since 2005, I am your award

winning hall of fame podcast coach, Dave Jackson. Thanking you

so much for tuning in. If you're new to the show, this is why I

help you plan, launch and grow your podcast. Today. I'm going to help you

grow your mindset a bit. And I'm going to start off with a

little story. When I was probably 6 years old,

realize I was the youngest of my family, and almost

everything I got was a hand me down from my brother who was

seven years older than I was. And I finally got a

winter coat that was mine. It was all mine

and it was brand new. And

my brother loved to ice skate and he was going ice skating, skating. And

unfortunately my mom said, well, you got to take your brother with you, which was

always met with ugh, because I was 6 and he was, I don't know,

13. And my mom said, whatever you do, don't stand too close

to the heater because they had this big, like, metal tube

that they would somehow put a fire in the middle of it and it would

heat up and it would get very hot. And my coat was made

out of nylon. Yeah. And I

didn't understand because I was six and I got a little too close to

the heater and yeah, it melted my coat. I had

sleeves and sides, but the back was completely

gone. And I just remember my brother saying, mom's

gonna kill you. And I was happy that I didn't catch on fire. That

was the other good news. But today, these things that I

found, it's like me going, hey, don't stand too close to the

heater or you'll melt your coat. And

so that's the purpose of this show. A couple things I found

out, some of them are new, and then some of them have reinforced

things that I've always said. And so one of the things I first want

to get into here is I heard this

on a show called Pod Biz. And there's a guy named

Rocks Codes, and he is the co

owner along with Stephen Bartlett of

Flightcast. And I always

say, you know, YouTube? If you want to do YouTube,

do YouTube. It's free. You don't have to spend thousands of dollars

on equipment. But if you really want

to compete. Now, here's the thing about this clip.

We often try to compete with people who are just

crushing it. Of course, Right. Aim at the top.

But then we better know what the people at the top are doing.

Well, this is what they're doing. I think that first step for

a lot of video people is just, like, getting that understanding of, like, what we

say on the YouTube world. We say you should spend as long as much time

on the thumbnail and title as you did on the entire episode. So

50% of your total production time. So if you spent four hours editing

and three hours recording and setting up, then

theoretically you should be sending seven hours on your thumbnail and title, which sounds

insane to a lot of people who are new. It does sound insane. But when

you talk about the amount of resource, the amount of time, the amount of budget

that you put into these things, you know, I tell my clients, sometimes what you

spend on production is what you should spend on marketing. That's real. And that could

be labor. Absolutely. Like, that can be. That can be labor, that can be time,

that can be budget, whatever it is. But I think it's. It's one of those

things where obviously, when you do it right, it looks like magic secret

sauce. Right. Everyone's looking at Stephen Barton. They're like, how? And it's

labor. It's saying, hey, I don't know the right answer. Let's figure it out together.

I don't have an ego about this. I'm not going to make an assumption. I

want to figure this out. Right. And so I think it's. It's really important

to. To come into it with that curiosity and humbleness of,

like, I don't actually know the right answer. And also,

it may take me an inordinate amount of time to figure this out

that no one else may want to dedicate to their

content. And that's why I'm gonna succeed. Yeah.

So when I say, if you're gonna be going to YouTube, you

need to learn the algorithm, because

the algorithm is all about the

thumbnail and the title. And we can see there where Rox

is saying, yeah, you should need to spend about 50%

of your time on the thumbnail and the title. And

there is a part of me that still gets slightly offended, like,

wait, you won't even hear my content. You won't see it

unless I have a picture of me looking shocked and big,

bold font. Yeah, that's the way it works. And

as the host said there, the fact

that the people that are really succeeding at this

have that determination. If you look at Mr. Beast, this is a

guy that, when he was an embryo, basically started making a video.

And for years as a teenager, he would

study almost frame by frame, and he tried to get better with every

video. So now that he's whatever, 20 something,

30 something, however long he's been doing it, he's got a head start.

So I say this, if you've heard me on the show many times say,

do not compare yourself to other people because it will rob you of

your joy. Instead, be on YouTube because you want to

be on YouTube and because you like making videos. And

sure, spend more time on your thumbnail and

your title, but realize that if

you can't do exactly what the big people are,

do what you can with what you got. And

realize then you're not going to get the same results. But

because you're having fun, because you like making

videos, and because you want to be on YouTube, you'll

be fine. If you don't want to make videos and you don't want to

spend time on thumbnails and such, you're not going to

get those results. That is not the first person I've heard say that.

And again, I'm just here to let you

know ahead of time what to expect so you don't come home

with a melted jacket. Yeah, yeah, yeah. I'll take

YouTube for 200. Alex. Doug Downs was

on Matt Kundal's show. Love Matt. Great

show. Sound off podcast. And he also

had some tips for those thinking about YouTube.

YouTube is the second biggest search engine in the world, right? Google's

number one. They're both the same company. So your podcast will be

found more readily on YouTube. And there's studies. The Canadian

podcast listener study that Matt Hurd puts together constantly identifies

that most people listen to podcasts on YouTube. 100%

correct. Except if the result was

what app do people spend the most time listening to

Podcasts? Totally different question. The result

would be Apple. The second result would be Spotify, and

maybe the third result would be YouTube. So YouTube and

putting together video is for discovery. And my

suggestion to a new podcaster is don't jump into

that part too heavily at the beginning, because

at the end of the day, podcasting shouldn't be about how

many downloads or even viewers did I get. It's not about how

many. It's about how deeply, how much time did each

one of them spend with you. And if they're listening to about

70% of your episode. That's when they're going to bring it up over dinner

and say, that Matt guy podcast that I listened to.

So he had this guy on and he was talking about Kirkland Lake. You lived

in Kirkland Lake, Right. That's when they start listening to

your episode at length. And that's audio. So use video for

Discovery. Don't overspend on fancy,

fancy video. And you can go to podcast

connect.apple.com as well

as creators.Spotify.com to see how

far people are listening to, to your show. I know for me,

if we kind of round up here, the worst, the

worst I've ever had on Ask the Podcast Coach, or at least the last time

I checked, it was 80%. And the

best I've ever had on the video was

40%. So where would you spend

your time? You want to spend your time where people are actually consuming

your content. And again, as Doug pointed out, Maybe we

just YouTube for discovery and you don't have to have a

$5,000 video studio to get

discovered. You just need a really good name for your episode.

And a thumbnail. Yeah, yeah, yeah. Next

up, we're going to go slightly adjacent from YouTube.

We're going to talk. Well, this is a clip of Marques Brownlee,

who has 20.9 million

subscribers to his YouTube channel. He does a tech review channel

and he was on this show. I'll put a link to all this stuff in

the show notes so you can watch the whole video. But somebody asked him,

have you been approached by Netflix? And this is what he

said. I have not been, but don't bother. I

wouldn't, I'm not interested. I kind of maybe have this

also maybe naive view of the creator landscape, which is

that they're, they're, they need you like they need the eyeballs. And the

only, only way to reach these people who are just watching YouTube is to be

on YouTube. They're trying to bring the YouTuber to their

platform to hopefully take some of the eyeballs with them. But

we're having a really good time here making videos that we really like.

And going to make a show on Netflix would not

accomplish anything like that. We can't do here. I love

that line. I've been saying this for, man, decades.

It's your show. You have the

power. Advertisers need you because

you have the influence. And yes,

sure, you might want to get paid and again, go more for

partnerships than this crappy CPM stuff, but

I love the Fact, he's like, what are they going to do for me? They're

just trying to get my audience to go to Netflix.

And then Jordan Harbinger was talking about

YouTube with Rob Greenlee. So as soon as your Netflix deal

is over, you're essentially starting over on YouTube, right? You're just going to

suddenly start uploading videos on your old dead ass channel on

YouTube. And what, the algorithm is maybe going to say, hey, welcome back. Or is

the algorithm going to say, you're dead to me, I don't care about you anymore.

We've moved on and now your business is done. You're a traitor to YouTube

now. Yeah, I mean, you just don't know. I know a lot of big YouTubers

that don't. Not podcaster people. This is a different. I know a lot of

podcaster folks too. They go, I can't take a week off and go home

and visit my family for Thanksgiving because the YouTube algorithm will punish me.

Right? They won't be featured as much. Even my own YouTube team is like, we

got to release two or three things a week. We just gotta. If you do

one and it's a massive hit, maybe we'll wait a few extra days. If you

do one and it's a stinker, I gotta release another one. If that's a stinker,

I gotta release another one. Right? You want to keep the algorithm happy and fed.

So what do you do if you take a year off because you got a

Netflix deal and you come back and then what? You gotta really massage that

algorithm again. And there's, there's just no guarantees that you're going to be able to

regain that flywheel of momentum. So if, if I can't, if

Netflix came in and offered me 110, 120% of

what I'm making on YouTube, I just, I don't know if I would take that

deal. What other. What else are you promising me? Because I'm basically

shooting my business momentum in the foot and reloading and doing it again

by taking that deal just to make a couple of extra bucks. Not

worth it. Yeah, yeah, yeah. And I mentioned Dan

Granger from Oxford Road. I like this dude. He

really respects independent podcasters. And I listened to

a show, the Media Roundtable, to keep up on what's going on

with advertising. I also listen to sounds profitable for things like

that. But he had the. I mentioned her before

the Tala. I always mess up her name. Hala taha.

And really two brothers that make up 2/3

of the Midas Touch podcast. And Both those or

all those people are independent. They now they've actually started their own

network, but they're not owned by Amazon or any other big groups.

And here's what they said about being independent.

I think I'll always make more money being independent because I. So you're. You're in

it for life? Yeah, I'm going to be. I've. I mean, one

day it might be old and profiting, but,

yeah, I'm going to be podcasting, I think, till I retire. And that's because her

network is called Young and Profiting, so hence the joke. Yeah, you know, I

think we definitely couldn't get to where we were without the independence. There would be

way too much in the way. And I think, you know, what a

lot of people often forget about kind of our origin story is in the beginning,

we were just. People would invite us to be guests on their podcast because of

the videos we would do on social media. And then some folks from

Sirius XM had hit us up at the time, I'm talking this is back like

2020. And they said, do you want to show on our Sirius XM progress

station? And we did it. We got paid a $0. My wife thought I was

nuts. I asked her, do you think you could support us for a little bit?

She reluctantly said, I guess. And

the issue with that is we had zero idea

about anything that was going on. The numbers were opaque. We had no idea

if one person was listening to us or a billion people were listening to

us. We had no sense of money or economics or

anything. And so when we did that for a few months,

Sirius had spoke and they were great. I'm not saying anything

bad about them at all, but they wanted us to continue with them. And

at that point we realized we're not going to be able to do this if

we don't have a feel for what the audience is

thinking, what the numbers are, how this all works. We need to do it ourselves

or this isn't going to work. And so we all took it in house, and

that was the best decision, you know, we ever made. I don't.

I don't think we would ever, you know, be part of, like, you know, a

podcast network or something, because we are the podcast network.

Yeah, yeah, yeah. And I totally understand what they're talking about

because on one hand I went with a publisher,

and I know that I had many people send me pictures

of my book in, like, FedEx stores

and other places that I couldn't have gotten it in. But if somebody

asked you know, put a gun to my head and said, dave, how many books

have you sold? I can't tell you. I can't tell

you when my next check is coming for royalties.

And I got paid up front. That's true. But I kind of like

knowing those numbers. And I think if I ever write another book and

I'm thinking about it, that it's not going to be through a

publisher. But, Dave, without a big network

of something or the algorithm, how am I going

to grow my show? And there was a conversation.

I'm not a big fan of super poppy music, but I

can totally respect when I see insane musical

talent. And I saw Charlie Puth, who's kind of a pop

singer and. And he was on a channel on

YouTube by a guy named Rick Beato, who is another huge.

Just insane music knowledge. And those two got together

and nerded out. And I want to

play this clip from Charlie where Rick asked him, like,

how do you. How do you get a hit song today? Because it's not like

it was in the past. Oh, I

have. I do what I want now. There's no rules now.

They said, do you want to come here? And I was like, absolutely, I want

to come here. But how do you do? Like, what is a strategy? Like, how

do records get broken now? I mean, there's certainly no. There's no

more button you can just push because there's no more gatekeepers anymore. The audience

decides if it's going to be a song that resonates with millions of people

or hundreds and thousands of people. Is that good or bad? I think it's great.

So we can blame all the big networks and stuff, but in the

end, I wish they hadn't kind of talked over each other. Who

decides if your podcast is a hit? The audience decides

one more time. The audience decides it. And so Rick had asked, is

that good or bad? I think it's great. I love

makes us all work a lot harder. And

I would rather have a song that did pretty

good and 10,000 people are showing up

to Madison Square Garden versus having a number one

song. And everyone knows the song, but people

might not be familiar with who's singing it. Hence the theme kind of

part of this show is, would you rather have a smaller audience

that really connected with you, or would you rather have a

ginormous audience who maybe might remember your

name? I've had that happen before. And people like, I didn't

know that was you. No, I mean, I'm on. I'm about to go on my

best selling tour that I've ever gone on and

we don't have a number one song yet. Maybe we will, but

that's not like needed. It's, it's connection with

your, your core fan base. Now like I, I care more about

that. Of course, who's gonna want to hit we'll have those.

I've, I've had plenty of those. I want to make, I want,

I set out to make this album to learn more about my,

myself and have my fans know more about me because I've never really let them

in to this extent before. And this is something I've been preaching

since I came on the scene. Do something to

connect with your audience. At PodPage, we're now doing monthly

meetups to in many cases just hang with our audience and

build that relationship and get that connection and find out what they

want and then give it to them. Yeah, yeah, yeah. If

you're a regular listener to the show. You know, I hate this statist, but

that is that when you go to monetize, about

3% of your audience is going to take action.

And I've got not one but two examples of that. So if you ever

wonder why I say around 3%, this is why. We're going to go

back to Dan Granger and the Media Roundtable and his

discussion with Hala Taha and here's her answer. So

the first two years I made $0, but by the third

year we started really monetizing the show and then it's just been kind of

growing super fast ever since then. And then I was listening to

Sounds Profitable and they were talking about Goal Hanger and I've

not yet listened to a Goal Hanger show. But all I know is every time

I hear about any award show, Goal Hanger is taking

home a couple. And here's that stat again

from Sounds Profitable. Talking about Goal Hanger and

their premium membership. UK podcast production company Goal Hanger

announced this January that it has reached 250,000

subscribers across its network, generating an estimated subscription subscription revenue

of 15 million pounds per year. Memberships

are live for eight of the 14 shows, with the average subscriber

paying 60 pounds split between monthly and annual payments.

That's about $80 US granting access to ad, free

listening, early access to shows and bonus content. Despite the rise of

paying subscribers, advertising remains the business's biggest revenue

stream. The majority of listeners consume content for free, with

only 1 to 2% of each show's audience converting to paid membership.

Yeah, yeah, yeah. If you ever see me

on Spotify and somebody asks about Media Host, I always

kind of have almost a hashtag, anybody but Spotify.

I'll give you an example. I work for PodPage and we

can't import your transcripts from Spotify because they're a

walled garden and they keep everything in Spotify, but

they also majorly exaggerate

headlines and. And apparently I'm not the only one that noticed because

they just rolled out some sort of carousel ads. And here's what

James Gridland, hall of Fame podcaster from

podnews.net this is from pod News Weekly with James

and Sam Sethi. And here's what James had to say about

Spotify and their announcements. It's a new

feature rolling out soon in beta to eligible

markets in Spotify Ads Manager. I should say

whenever Spotify say rolling out soon in beta,

then this is. This essentially means that Spotify

will never actually launch this. We're still waiting for Spotify to do

transcripts properly for a start, let alone

half of the other things that Spotify rolling out in beta.

But. But yeah, I think it's interesting, I think it's

probably telling that the Spotify team haven't PR'd this to me

because I think that that probably tells you that this may

just be a music thing rather than a podcasting thing.

So again, Walled Garden not reaching out to

the number one source for podcast news, James

Kridlin. That's kind of stupid. And so if

you ever wonder that's I'm not the only person thinking that.

The other thing, since we brought up transcripts, if your

podcast is on a media host

that doesn't supply them or you're not using them

now, PodPage will have transcripts. I'll put a link to that

press release. But that is something that PodPage is now doing it.

If you're not familiar with PodPage, we build websites for

podcasters that don't want to learn how to code. And

I'm the head of podcasting there. Yeah, yeah, yeah. I always

feel weird when I say this,

but I'm just going to read this. This is from Reddit. So again, we're talking

about setting podcast expectations. And so

this person says, I recorded my first show where I read

non political news stories in under 10 minutes. I chose a

shorter podcast because I don't want to bore people by talking

forever, especially since I'm starting solo. Well, the very

easy way to not bore people is, I don't know, don't be

boring. Right? Right, Glenn, don't be boring.

Thank you, Glenn. And he said, I figured less words is

better because then you don't run out of things to talk about as fast.

Or you could do prep. The first episode is three minutes,

but will be cut to do. My question is, let's just get to that.

When would be a good time to implement ads into my podcast to

become monetized? He the first set. I

just recorded my first show. And so

if you're only doing two minutes, it's hard to

monetize that because if you do a one minute

ad, your podcast is 50%

ads. And it's not that

you shouldn't think about monetization. I feel,

in my opinion that focusing on

monetization when you just finished your first episode

might lead to you being

someone who hangs it up early. Why? Because

when you first start out, you're still finding your voice.

I would bet the farm that this person did not

get any feedback before launching his podcast. I don't know why

people don't do that, but they don't. And

so you're trying to grow something that is meh, okay.

And then when you see your downloads and they're not as high as you

had hoped, and then on top of it, you go, and I'm spending

all this time and I'm not making money, that's

a problem. And it leads you to quit. So

that's why I'm worried about people that try to make money. From

day one on an episode with no audience, I'm

just worried. Again, I don't want you to melt your jacket. I want you to

go in with an attitude of having fun. Which

leads me to this clip from my

fellow Akron, Ohio neighbor. Yeah, I wish,

I wish I lived in his neighborhood. You may have heard of him, LeBron

James. And somebody asked at the beginning of the game, before the game

started, he was out having fun with his teammates. He was

dancing and things like that. And this is what

LeBron James said about that. Where did that joy come from

tonight? That's always me. I don't, I

don't know. I mean, it's always. I'm a goofy ass

41 year old kid.

I mean, that's. I think people should know that by now, right? I think

that's. Yeah, that's just me. I'm.

I'm just a goofy. I just,

I get to play basketball like they

pay me to play basketball. Like, why wouldn't I be happy about that?

I get to be with my son and my teammates and people, all these

unbelievable fans. They've watched me throughout my career. And they give me all the support

and love, and it's like. Like, I enjoyed.

I enjoyed my. I don't. Is it work? It's not even. I enjoy. I

enjoy when I do. So have fun. You see. See me on the court. See

me in the back. I just. I just love what I do, so

it's pretty cool. Yeah. And, you know, I'm a billionaire.

That helps. I would want to dance a little bit if I was a billionaire.

But he is a guy that loves

the game of basketball. Circling back to Charlie

Puth and Rick Beato. Charlie Puth

loves music, and he would talk about music for

free because he loves music. And so he

was doing this interview. And I'll try to pump up the volume here,

but you hear probably Charlie's manager or

Rick's manager go, hey, you only got 10 minutes left. And

listen to how Charlie talks about this interview.

Yeah, Okay. I am really enjoying this. This is

the. Charlie, you're awesome, man. You're awesome. This is great. You

know, I like that you go with anything. I go with it because it's

just. It's not really even about me. It's just

about the. It's about music. It's about chords. It is. Makes me

so happy. And I better cut that off before Spotify kicks me off for

playing three notes of a Charlie Puth song. But it was

interesting. They both just lit up and Charlie kept throwing in those

jazz chords, and it was obvious he loves

what he does. And I am here to tell you, it

shows. Yeah, yeah, yeah. Every Friday, I

do group coaching. We jokingly call it Lunch with Dave because it's at noon.

And we were talking about how

to engage our audience, how do we get them to interact with us. And it's

not something that's easy to do. But I also shared how

there are many times you're reaching people and you never

hear from them. If you listen to the episode with

Jana Marie from Big Lash Energy, she said at the end, hey, I

gotta thank you, because I'm one of those people that listened to your show

for years and never wrote in to say

thank you. And so when I heard Lisa Kudrow, better known

as Phoebe from Friends, she was talking about this on

how she didn't realize if she was reaching anybody when

she was on that show. After 9 11,

I understood how important entertainment

really is and how important

comedies are and how important Friends was

to people because we do need that escape. I would drive

home from the set, you know, from Friends, and, you know,

people, you're At a stoplight and the car next to you, someone

would look over and go, ah. After 9, 11,

it still gets me a little emotional, I have to say. Someone would look over

and just go, thank you. Like, about

to cry and just say thank you. And I fully

understood what they meant. And that's when

I think I really took it in, you know, what these

shows do mean to us. And so we're going to talk about the

power of entertainment right after this.

The school of podcasting. Yeah, yeah,

yeah. The school of podcasting.

Yeah, yeah, yeah. So I do a number of

podcasts, and I'm also involved with my church.

And as I record this, Easter is Tomorrow, that's kind of the super bowl for

Christianity. And every night I was

making content for either church or my podcast. It was.

Everything was outbound. It's a new episode, it's a

new sermon, it's a new this, it's a new that. I gotta learn some

music. Whatever it is. Everything was going outbound.

And this is something I think

you learn over time. I don't know if I can teach you this, but you

have to pay attention to your stress

level. And this is something I've learned from being in support. There

are days when people will push your buttons, and for

me, I know when somebody's pushing my button, and that's when I grab my guitar

that's sitting right next to me. I play some jazz chords, and I'm

like, ah. Because I don't want to let

people get to me. They're frustrated. There's no sense in me

getting frustrated with the fact that they're frustrated. And

so I was getting a little crispy, and I just

said, I need to have somebody entertain

me instead of me entertaining them or educating or whatever

I'm doing. And so this sounds weird because I'm going to kind of do a

movie review, but here's the thing.

We talk a lot about word of mouth.

And the movie I saw was Project Hail

Mary. And if you've seen that movie, you probably just went, oh,

great movie. You know why? Because,

oh, great movie. And

I wanted to point out a couple things here. Number one,

why did I go see it? Because I had three people say, hey, I went

and saw this movie. And oh, man, great movie.

And so when my brain was like, dave, you should probably take a break tonight,

I was like, oh, I know what I could do. So there was that

and then the kind of picking it apart without

any spoiler alerts, because I always watch things

through two lenses. One, I like to look through it through the

human lens of being a human being. And I'm sad

that the local movie theater that's closest to me has

closed. I've talked about that in the past, how it was really bad

movies and really bad just service and a bad

experience. Why they showed 20 minutes of ads before the

movie. And now when I go about 10 minutes further

north, it's. We're all kind of crammed into a theater, so there was

actually people in the theater. I have seen many movies where I was the

only person in the theater, which was sad. And this

movie had great storytelling. So, number one,

stakes. What happens if this doesn't

happen in your story and in this

case? And again, this is not a spoiler alert. It's the plot of the movie.

If the people in the movie don't achieve

their accomplishment, everyone dies.

So no pressure, right? Just, if you don't do it, we're all going to

die. So there are stakes and that can help your

story. What happens if I don't do this? Well, then blah, blah,

blah happens and we don't. Here's why you should care. And

then the other thing is. Whatever you want to call

it, tension and release.

This is something that when Your movie is 2 hours and 15

minutes long, you probably need a little tension and release.

So you've got your stakes. Oh, my gosh. What's going to happen if this

doesn't happen? And then the tension is. Oh, it's close. Are they

going to make it? I don't. Are they going to make it under the door

as it's closing? Oh, my gosh. They did.

Ah. And then it's like, okay, now we're outside the door.

What are we gonna do? Oh, no, here comes some more tension. And are

we going to. Oh, my gosh.

Tension and release. It's a great thing of storytelling. And if you want

to go see a movie, I would highly recommend that the

other thing. Now, I always look through the lens of a

storyteller, which often ruins movies for me, because I go, oh,

you know how at the beginning that movie, that guy was walking out to his

car because he just got fired? I already know by the end of the movie,

he's gonna own the company. That's just the way it is. But there was

something else that happened at this movie, and it made

sense about 10 minutes after this happened. But I

always go early so I can see the trailers and things like that,

and. Which is always kind of weird because then I end up eating all my

popcorn before the movie has even started. But they

had a commercial that was. Worked really well.

And it said, look, this movie is based on a really

popular book and you can get that popular book

on Audible. And it was such a. And that's

again, pay attention to when you have a commercial that makes you want to go

buy something. Go, why did that make me want to buy it? And what it

was is, he said, after you

watch this movie, if you want to go deeper into

the story, you can get the full,

you know, unabridged audiobook on Audible. Also

link in the show notes. I have an affiliate program with them.

And it got to the point where there were more

previews and such after that. And I actually opened

my Audible app. I was like, you know what? I, I

might do this, but I didn't know if the movie was any good.

So I didn't. And after the movie I

actually considered it. And I'm really kind of picky when it

comes to audiobooks. I spend my

credits like very, I'm very picky about

that, which is why I have six credits probably right now. But the

other thing was that I finally put two and two together

at the beginning of the movie. It shows

that this movie, like the, whatever the production, the

studio, whatever you would call it, was Amazon.

This was an Amazon movie. Who, I don't know

if you've ever heard of Amazon. They really like to sell books along with a

bunch of other stuff. And they owned Audible. And I was like,

that was a really. It almost worked because most people

will not change from one platform to another.

So getting back to setting expectations, yes, you can post

on Facebook and Threads and X and any

Instagram, wherever you want to, but

mostly people will not leave that platform

because, doggone it, I'm doom scrolling right now. Don't

send me your podcast about sex trafficking in

Ubakistan. I know, I'm. I'm busy doom scrolling.

And so most of the time that doesn't work.

But here I was very close to switching

platforms from a movie to an audiobook

because of a well timed, well placed

commercial. And so what we've done at the school

of podcasting is what was the pitch there?

If you'd like to go deeper? So if you're trying

to get people on your email list, you could say, hey,

today we talked about topic A. If you'd like to go

deeper into this topic, I have a handy cheat

sheet. I have something of that nature. And there will be those people

that do want to go deeper. For the record, all of

my lead Magnets now are in the free version of the School of

Podcasting. So the podcast checklist, all those things,

those are now in the free version of the School of

Podcasting. So when you sign up, you can go to the resource section. So if

you want to go deeper, he said, doing his own call to action, sign

up for the free version. But that is something. It's a strategy that

I was like, hmm, because it almost worked for me.

And if I wasn't an avid listener of a podcast

where when I listen to an audiobook, when I get

done, because it takes me two or three days to get through a book, I

look up and I've got 37 episodes waiting for me to listen to

in podcasts. So maybe I just need to listen

faster or something like that. But it was just a strategy that I wanted to

pass along. Yeah, yeah, yeah,

yeah, yeah, yeah. All the things I talked about today,

if you want to go check out the interviews and stuff, those are going to

be@schoolofpodcasting.com 1,030.

And something else you might want to go to is Pod News is

doing their report card, where

these are things where they. You basically get to rate Apple and Amazon and

YouTube and Spotify and all that fun stuff. And

James needs your input on this report card

by April 30, and then they're going to share it at the pod show

in London, which is in May, and I need to figure out how to get

there. That's all there is to that. Anybody have tips on

how to do that on the cheap, let me know. But that is something I

definitely want to go to now. And it's something

that together as podcasters, we've given

feedback to James and he's given that to companies.

And for example, it used to be a little more

steps needed to get your show into Apple. That's not the

case anymore. There are other changes because

we give feedback to James. James organizes it and

feeds it to these companies. So if you get a chance, go to

podnews.netreport card. I'll have a link in the show notes

again out@schoolofpodcasting.com

1,030. Yeah, yeah, yeah.

Hey, quick update. I started off whatever it was

the second I got this in my inbox. Dear. No

name, just dear. I specialize in creating content

around and then in brackets, your niche.

And I'd like to contribute a guest post to in brackets

podpage. I have a topic that would fit well with your audience.

Of course, they're not going to say what that is happy to share more

details if you're interested. Best regards, comma

and then in brackets yahoo as in

yahu. If you get things like this,

go over to pitchapodcast.com

I will actually. Let's play the theme song. This is getting ready to launch

and I'm going to be doing something new. I've never done seasons before.

I technically don't believe in seasons, but on the other hand, I

don't have any of my own data to back up why I don't

like seasons. I think you lose some of your audience and I'm out to prove

it. So it's super simple. Leave your story and explain

why it's not a good fit for your show and then also

explain who would be your perfect type of guest because you

never know, they might be listening. And here's a quick sample of the

intro music and what happens is the music start and I would announce

who's on. This week it's Ken

Newlow. How to Pitch a Podcast how to pitch a

podcast is where bad pitches get called out and better ones get

made. Real examples, real feedback and smarter

ways to get booked. Pitchapodcast.com how

to pitch a Podcast There we go.

So again I'm gonna be going over to podcastbranding Co

and ordering some artwork from my buddy Mark and then we'll

be just about ready to go. So if you got a story, pitch a

podcast.com story and get some exposure for your

show. Yeah, yeah, yeah. Couple quick updates

from PodPage. If you are not using PodPage

voicemail, it's built in. You just go to your like if you want to leave

me voicemail, go to schoolofpodcasting.com voicemail

and that gives you two minutes to leave me a message. And now

as of April 2, that is now going to be transcribed, which will make it

much easier to leave in your show notes. And then also

we've added where before it always showed

the time of your media host and I think it actually got

filtered through Pacific time or whatever. Long story short,

your time zone, you can now set your time zone and your

time zone will be displayed on your website. So we got more

things coming from PodPage, but thanks so much for tuning in. If

you need help with your podcast, whether it's planning, launching,

growing, monetizing, you get one on one

consulting with myself. You get group coaching, you get live

events, you get replays. You get an amazing community

with tons of forms. It's all there, everything you need.

Schoolofpodcasting.com start and don't forget,

that comes with a 30 day money back guarantee.

I'm Dave Jackson. I help podcasters. It's what I do.

Can't wait to see what we're gonna do together. And until next week,

take care. God bless. Class is dismissed. If you like

the show, please share it with a friend. If

you like the show, pretty, pretty please share it with a friend. Right?

And it's the super bowl of Christianity,

and we had a revival the week before. Man, I

gotta shorten this up. Holy cow. They don't need this much detail.

Is her name. And she said my favorite phrase.

My favorite phrase. My savorite one. Yep, it's my

savorite,

yeah.