The School of Podcasting Podcast

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. I also share three tools that you can use to boost your podcast brand. Don't Leave Your Audience Hungry Can you imagine if a new restaurant opened in your neighborhood and was serving your favorite food? You get all dressed up and bring a date and go to the new place looking forward to eating some of your favorite food. You show up and the menu jus...

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we interview Shane Whaley of the Tourpreneur podcast. Shane shares how many people in the travel space just folded up everything just going out of business. This is not the approach Shane has taken, and he not only didn't shut down in 2020, but added more sponsors to his show. Your Attitude The Longer I live, the more I realize the impact of attitude o...

FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club called Prohibition and wanted to know if I would want to attend. Did I say it was a club? Prohibition is a speakeasy. I have never been to a speakeasy. The door that you go through shows "LAW OFFICE Eddie Onare, ESQ." When we arrived there was an actual velvet rope. We had to wa...

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give you HONEST feedback on your show? Are you willing to ask questions that might potentially show you that your show is boring? Jack has, and he has created a great show. Today on episode 758 of the School of Podcasting I have the honor of looking into how Jack has grown his Dark...

If Ron Howard Uses Focus Groups... Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was on Happy Days and since then has been making phenomenal movies. He's been nominated for 114 awards and won 39 times for a percentage of 34%, In 2002 he won with A Beautiful Mind for Best Picture and Best Director. One might say, "Not too shabby." Rob was on the true stories show on Satelite radio talking about always screens his movies and checks ...

It's the first episode of the years and in the same that I have the last episode of the year look at why people listen, today we talk about how to start. Ten Years ago I did an episode called "27 steps to launch a podcast and today I am going to update it. As you might imagine things have changed in 10 years. If you already have a podcast I have some items for you. Over the years there have been some ingredients of podcasting that we know add value, but like any recipe, if you use an ingredient ...

Every year I ask my audience what their favorite podcast is and why it is their favorite . They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts. In general, I say good content will make us: Laugh Cry Think Groan Educate Entertain So pay attention and here how most of these shows are not just doing one of those, but multiple emotions and strategies. Timeline 01:26 Dave love Podnews.net 03:16 Steve Stewart from the M...

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to Glenn the Geek Hebert of the Horse Radio Network as he was recovering from not one but TWO surgeries. The story is amazing. We also have a tool to reward your superfans for sharing your show with their friends. We also catch up with the Dog Podcast Network. Glenn the Geek's...

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey Green get 8000+ downloads per episode for his Morning Mindset Daily Christian Devotional podcast. How I've Seen Random Fail As a teacher for decades, I can say I've seen how humans are not fans of change. They like things to stay the same and be predictable. As a musician, I...

Today we talk with Mark and Steve from the Podcast Editor Academy . While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If you're wondering how you get clients? They have sales scripts and insights from over 6000 editors. You don't have to know everything there is to know about audio to be an editor, and this website can help you start and grow a podcast editing service. My Favorite Podcast Is -...

Is Your Podcast Future Proof? I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were about specific events at a specific time. In listening to their episodes there are a couple of strategies you can do to make your show future-proof. Always Use the Year The deadline for the question of the month is December 14th, 2020. By adding the year into the discussion, a listener knows that the episode has passed. But what about outdated informa...

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear. Table of Contents 01:22 Your Favorite Podcast - Send in Your Answer 02:56 Now That's A Good Question: Howard Stern and Wolfgang Van Halen 06:35 Join the School of Podcasting 07:33 Lessons From Quibi 13:24 They Blew Their Launch 16:12 Big Name Celebrities 19:02 Make It Easy To Share Your Content 21:05 It...

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201). SPONSOR: SCHOOL OF PODCASTING Ready to start your podcast? Got a podcast and you need to grow it? Join the School of podcasting and get instant access to: Step by step tutorials Live group coaching Access to a private (spam-free) Facebook Group filled with other brilliant...

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, you get providing information that people can't get anyplace else. You end up with a smaller audience size, but a more engaged audience. Podcasting is Closer to Cable Television Than Radio In this clip of " The Loudest Voice ," you will hear actor Russel Crowe as Roger Ailes ...

Your Podcast is A Steam Train I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just takes time, consistency (of schedule, and value). Kim Krajci of Toastmasters 101 pointed me toward this YouTube video from Box Angeles . This video shows Mellisa Hunter who has a hilarious series of Adult Wednesday Adams and how one video in that series went viral and her back episodes starting taking off with the original video. More Cool Podcast G...

Last week , I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I saw comments on Facebook all stating, "WOW, That was a great interview." There will be times when you get feedback, and no matter if it's positive or negative you want to investigate why (so you can do more about it). I've received more than average feedback on episodes like ...

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling , and listened to it. When I was done with the book I wanted more and found his Speak Up Story Telling podcast . Unlike other books on Storytelling that have brilliant messages like "Stories are good," and "You should learn how to tell stories," I was THRILLED that I had f...

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit me hard. With this in mind, I wanted to talk about things podcasters can learn from Eddie Van Halen. Sponsor - Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfundin...

School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts). Thanks to Todd Cochrane and everyone at podcastawards.com for all you do and thank YOU for voting for me. I had one this award back in 2017, and now I will have an awesome set of bookend for my bookcase. THANK YOU!. Profit From Your Podcast Is Now Available I spent months r...

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things interesting. I asked my audience what thought made things interesting. Thanks to everyone who contributed including: Craig From https://www.inglespodcast.com/ Thomas from www.novelmarketing.com Harris from Wild Talk (XFL Podcast) Orlando from www.hablandodetecnologia.com/ Ca...

Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being $130,000 in debt, and has lost (and kept off )150 lbs. My audience from the Logical Weight Loss podcast told me I HAD to read her book, Chasing Cupcakes (get it for free on Audible ), and once I finished her book, I checked out her Primal Potential podcast and downloaded all of her episodes . I was thrilled when she agreed to come on the show and e...

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today he shares the mistakes he made, and how he came back to podcasting with new strategies and insights that resulted in his podcast ( the business of podcasting ) being the number one way her is driving customers to his business at Valher Media . Topics Include: 02:41 Charlie's...

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson. (a writer and producer) plays a television writer and producer (named Kenya Berris). In one episode the main character (who is a movie and television creator) is worried about giving feedback to a fellow black creator, and also is worried about what others might think about ...

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings). WHAT...