Marketing & Promotion Episodes

Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweet...

In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all? B) Are you creating static videos? C) Are you creating full videos? I also talk about a way to find...

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the s...

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we u...

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs ). If you plan ...

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power ...

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell s...

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including...

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner...

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra . Evo has been podcasting since 2004 (not a typo) and has been involved in many aspects of podcasting ever since. Evo was...

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even ...

So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising. About Heather Osgood She started her ca...

Understand Before Being Understood About a month ago I left a comment on the Spreaker Live show, and this comment resulted in a response from the host that in a conversation he had with me was "Disproportional." So after we b...

Comments? Call them in 888-563-3228 Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works . Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Mark...

Branding and Marketing Your Podcast: Lauren Nelson Interview Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast " The Box " and ...

Because of My Podcast: My Audience Fixed My Website Cale from Fotimepodcast.com was having a problem with his website (using Wordpress) when an audience member offered to help out. It turns out the audience member works for t...

Because of my Podcast: I'm Working For Libsyn - Dave Jackson A couple of weeks ago I let you know that my "Day job" had gone away. A little update on the story, I reached out to the head of HR only to find she no longer works...

Looking for some things to help grow your audience? Today we have a few ideas to make it easier for people to find and consume your content. Join in on the conversation at 888-563-3228 Check Your Volumes Levels I listened to ...

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review Because of ...

Today we talk about marketing lessons we can learn from a small Zoo I visited this week. We also hear about how families are starting to podcast together. With April 1st right around the corner, Steve Stewart is having fun re...

Today we get tons of free insights into get publicity for your podcast, getting on radio, and using Experts to mentor you in your podcast journey. Because of HIS podcast, I chose John Overall to tweak my WordPress [2:10] Thi...

A brief summary of this episode

In today’s show we talk about the power of podcasting, as I talk about a person who purchased a fitness program after listening to one of my podcasts (and how integrity comes into play). I talk about some cool WordPress theme...

Today we talk about things that can mess up your recording