Welcome to the new School of Podcasting!

Growing Your Audience Episodes

Gain insights on strategies and best practices to effectively grow and engage your podcast audience. Explore the significance of audience feedback and community building.
Dec. 7, 2025

How to Handle Listener Feedback (Even the Awkward Bits)

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where...

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June 8, 2025

Community Building 101 with Bri Leever

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you? Bri Leever is a community building strategist at Emb...

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Feb. 23, 2025

Want More Downloads? Ditch Social Media for Newsletters!

Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweet...

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Dec. 15, 2024

Unlocking Audience Insights: Crafting the Perfect Survey for Your Pod…

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audie...

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Oct. 27, 2024

Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effectiv...

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Sept. 29, 2024

Maximize Listener Engagement with Podcast Chapters

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and...

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July 1, 2024

Maximize Listener Engagement with Effective Podcast Interview Strateg…

How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old wom...

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April 15, 2024

Mastering Social Media for Podcast Growth with Expert Katie Brinkley

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we u...

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March 25, 2024

What is Podcasting 2.0? Transforming Listener Engagement and Earnings

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from tradition...

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July 3, 2023

How to Promote Your Podcast Without Feeling Salesy

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses . They discuss various topics related...

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Nov. 21, 2022

How Gary Arndt Adopted The Audience Growth Strategy From the Movie In…

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. ...

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March 14, 2022

Cross Promote Your Podcast While You Get Paid with Niklas Hildebrand …

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators whil...

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Aug. 23, 2021

Danielle Desir is Building a Deeper Engagement in a Facebook Group Al…

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for y...

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Aug. 31, 2020

How To Measure Your Podcast Audience Engagement

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting?...

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Feb. 22, 2016

5 Voice Related Tools for Engagement and Podcast Promotion

Because of my Podcast: I'm Working For Libsyn - Dave Jackson A couple of weeks ago I let you know that my "Day job" had gone away. A little update on the story, I reached out to the head of HR only to find she no longer works...

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Dec. 28, 2015

My Favorite Podcast 2015: A Listener Loyalty Study

in no particular order) 01:25 Exponent - the nuances of tech strategy - Submitted by Max Flight of AirplaneGeeks.com , TheUAVDigest .com, and PaxExPodcast.com 2:48 Up In Your Business - brings in inspiration to help you to cr...

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Nov. 30, 2015

Your Podcast Call To Action (CTA) - 11 Tips for Better Engagement

Increasing Your Podcast's Audience Engagement With Better Calls To Action We love our audience, and we want to connect. We want them to take steps to deepen their level of engagement. We want them to take actions. These often...

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Jan. 12, 2015

Train Your Guests and Audience To Promote Your Show

Want to get better guests, want to grow your audience? Today's guest Joel Boggess has two words for you to get you going in the right direction. New Media Expo Coupon If you thinking of going to New Media Expo then use the co...

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Oct. 20, 2014

GO, GO, GO Promote Your Show - You Can't Please Everyone

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Googl...

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March 8, 2010

Podcast Listener Loyalty

Interviewing a Very Loyal Listener Today we talk with "Carie P" who is a mega fan of the Geologic Podcast ( www.geologicpodcast.com ) hosted by creative genius George Hrab. How funny is George? He's an atheist and I (a lifelo...

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March 19, 2006

26 Promote Your Podcast with Feedblitz

Length 24 Minutes Today's Podcasting tip includes some insights into those who thnk they can't podcast becuase they don't have a DJ Voice. RUBISH We also interview Phil Hollows of www.feedblitz.com Here is whattheir chicklet ...

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Jan. 17, 2006

16: Developing Relationships to Promote Your Podcast

Length 9:10 Dave discusses the basics of approaching someone to partner and help promote your podcast. Sites Mentioned My New MY SPACE Page feedplayer.com Free Business Cards Juice Website

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