The School of Podcasting Podcast

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clea...

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you TH...

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an inv...

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before star...

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. ...

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start You...

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to sha...

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show... Patrick Keller from the Big Seanc...

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the...

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key...

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help...

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now hi...

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also talk with Sunny Gault from ...

I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/ Things We Learned/Noti...

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtai...

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner...

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. ...

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Becau...

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable. In looking at why someone would pressure something tha...

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode 752 . That was back when they had just launched the Podcast E...

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big ...

Today I interview Jordan "Doc G" Grumet t who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show . he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor...

Today I look at some things using my experience and share them with you so you can avoid those pitfalls. Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with mo...

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show. I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up ...