The School of Podcasting Podcast

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc. If you are thinking about speaking at New Media Expo, you need t...

Podcasters Are Taking Home Award - Because of my Podcast Amateur Traveler Podcast wins Lowell Thomas Travel Journalism Award Chris Christensen is a winner in the 2014 Lowell Thomas Travel Journalism Competition, taking an Honorable Mention in the Travel Broadcast — Audio category for “Amateur Traveler: Travel to Flanders in Belgium” (https://europe.amateurtraveler.com/travel-flanders-belgium-travel- podcast/) on AmateurTraveler.com. The awards are named for Lowell Thomas, acclaimed broadcast jo...

Do you feel that you podcasting may be too hard, or complicated? Do you feel that nobody would listen? Are you nervous? Maybe a little scared? Well today we are going to talk you off the ledge. It's Time To Get Uncomfortable I've been appointed as the Director of Podcasting at the new media expo. This means I will help choose who speaks at the New Media Expo in April of 2015. This is a huge opportunity. It's also kind of scary. This means someone who really wants to speak won't get to, and I'm ...

One of the most hated steps of podcasting is writing show notes. They are a necessary evil and they help search engines like Google and Bing find you. So how long should my show notes be? We will take a look at that question today. Podcasting is up to 13 Million Listeners a Day 5% of Americans (so this number is bigger in reality) listen to podcasts every day. That would be 13 million people. This video explains more. Dragon Naturally Speaking Review I tried Dragon Naturally Speaking back wh...

Call in with your comment 888-563-3228 Podcast Album Art is Now The Size of Your Head [2:00] Apple has released a new spec for album artwork is now can be a minimum of 1400X1400 the recommended size is now 2048X2048 jpg Apple is “not” recommending you save your image art in .png (portable network graphics) format, but if you can’t resist .png needs to be RGB (red, green and blue color model) only. There are sties like pixlr.com that you can use to try and resize your current album artwork. Pod...

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National Podcast Day September 30th September 30th 2104 is National Podcast Day where we all put the spotlight on Podcast Movement and help turn more people on to listening to podcast, creating new podcasts, and general helping podcast awareness raise up a few notches. Using the Roland R-05 John from https://www.letstalkmetaldetectingandtreasurehunting.com/ wants to know how I use this device? When I recorded at Podcast Movement. When I use the built in microphone I try to use my guests as sou...

I have people who want to start podcasting and they have an idea of what to talk about, they have the money to buy equipment, but still they won't start podcasting. Today we talk about why, and what you can do to get over it. Because of My Podcast I Spoke in Front of 20,000 People [2:30] Kenn Blanchard of the Black Man with a Gun podcast and the Motor Cycle Radio got to speak at an event in New York and got to share the stage with non other than Donald Trump. How cool is that? Check out Kenn's ...

I spent money on plane tickets to go to Podcast Movement. I worked for weeks on my presentation. Then when I went to deliver my presentation, the original attendance was not what I had hoped for. Today I share how I had two thought paths I could've followed. Half of the podcasting game is mental. Being mentally prepared for criticism. Being mentally always looking for insights into your audience. This is why you need to determine WHY you are getting into podcasting. There will be those times whe...

Fresh back from my trip to the Podcast Movement event, I share two stories of how podcasters are making a difference. We are being seen as the voice of customers; we are being seen as people who can influence others. Corey Fineran of Ivy Envy Helps MLB Change a Rule Corey shares how a contest for free Chicago Cubs tickets seemed unfair. He wrote a blog post and spoke honestly on his podcast. He was nervous when an official from the Cubs reached out to him. Then he found out his podcast and blog...

Pat Flynn made 89,903.53 last month. This is down from the 89,000 he made in April. This doesn't happen by chance. Pat has always been a hard worker. If you haven't check out his book Let Go, then you should. You read how he did all the things you were supposed to do (go to college, work insane hours to get up the corporate ladder) only to be let go. Pat had been studying for a certification and was using the web to store his notes. Later when he passed the exam he uncovered that his notes were ...

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review Because of His Attitude [5:00] Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from...

Some Podcasting Basics Are Worth Repeating In today's episode we talk about how I often revisit some concepts about podcasting. Today I get an email from a listener that points out that I repeat myself over and over. Looking back, I see his point, but I also know that new podcasters make the same mistakes over and over and over (hence causing me to repeat myself). Here are some basic podcasting truths that will never go out of style: 1. Build your website using a Web hosting company (use the c...

Today we talk about different successful people who took years to make it to the top. We also interview Nick Loper as he reflects on one year of podcasting and how its changed his business. We have an awesome Because of my podcast story that you will love about the yes music podcast. Go to schoolofpodcasting.com/418 for details

I've heard it over and over, I want to podcast - I'm just not sure what I'm going to talk about. I recently went through Ray Edwards Rapid Writing Method(a great value) and if you've listened to the show you know I'm a big Michael Hyatt fan and today I pull a page out of the Ray playbook and some insights from Michael Hyatt's New Media Expo presentation to help you pick a topic that works for you. If you have a comment you can chime in on the show by using the information on our contact page, or...

While there are no rules to podcasting, most would agree that there are best practices. Most experts believe it starts with your audience, and providing content that they want ton consume. So today we showcase how you CAN do whatever show YOU want to do. Learn how to podcast by Joining the School of Podcasting Are there boundaries for "Best Practices?" - Interview with Cliff Ravenscraft [5:20] I approached Cliff this week to come on the show after voicing my opinion about "chit chit" in a prev...

This podcast is the sharing of my opinion as well as what has shaped that opinion. I would love your feedback you can use my contact page, or call in your comments at 888-563-3228 If you're looking to start a podcast, join fear free (as we offer a 30 day money back guarantee), and mix together your podcast recipe today. JOIN TODAY When you start a podcast, there are a couple of things that will dictate how it sounds, looks, and what topics are covered. Breaking the "Rules of Podcasting In the...

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Today Joe Saul-Sehy of Stacking Benjamins Podcast (www.stackingbenjamins.com). Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, "This could apply to podcasting." We also get a "Power of podcating" story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communications ...

Today we talk with Christopher Brian Jones of trek.fm about what its like to run a podcast network. We learn about some of the struggles he has had along the way, how he builds a relationship with the hosts on the network, abd creates a shared vision and brand. You will be amazed at how focused some of his shows are. If you are a fan of Star Trek, you definitely want to check out trek.fm or if you are an iTunes user check out https://www.itunes.com/trek.fm. Want to comment on the show call in yo...

Are you dreading your podcast? Are you not happy with the results you're getting. Today we ask some questions to help you get your ducks in a row. We help you see if the goals for your podcast are aligned with the content that you readers want to hear. We also look to see if the goal of your podcast is in alignment with your life. This is episode 411 and I deeply apprecaite you taking the time to listen. I would love to hear from you. You can reach me at www.schoolofpodcasting.com/contact Cedri...

Today we tackle the hype around soundcloud.com as a podcasting solution and compare it to some of the other top podcast media solutions that have been around. I apply my criteria, and see who makes it, and share my opinion on why some of them still make me nervous. Note: For the record you can get a free month at blubrry.com or Libsyn.com using the coupon code sopfree you will see that even though using those codes benefits me financially, those companies don't always finish on top. The Openin...

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” - Dr. Seuss “I've found the best way to revise your own work is to pretend that somebody else wrote it and then to rip the living shit out of it.” ? Don Roff “You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” - Arthur Plotnik I love editing. It's one of my favorite parts about filmmaking. Steven Spielberg. When I...

A brief summary of this episode