The School of Podcasting Podcast

Glenn the geek has been podcasting since 2008. He does it full time. He grew his audience by reaching out to leaders in his field and partnering with them. He has a background in sales, and found the right sponsors for his shows. He embraces his audience, and knows that if you want people to listen you have to be entertaining. You might be thinking that if he is making a living from his podcast he must've had some huge podcast launching and rocked the top of the iTunes charts, and lived in New a...

I attended Podcast Movement last week, and I am busting at the seems to tell you about it. To keep this short, here are my top memories and take always from Podcast movement. 1. The Door Key Was Branded Yeah, you know the magnetic door key. It had their logo on it. I often lose hotel keys and have to ask for another one. I didn't this week. What a HUGE first impression. I told Dan and Jared that there was so much icing on the Podcast Movement cake that you could not get a bad piece of cake. 2. T...

Podcasting News: Midroll Purchased by Scripps - Another shot of legitimacy for podcasting? Ask the Double Rainbow Guy The article mentions CPM (the amount you make per 1000 downloads) of $100. This seems unrealistic to what I typically hear ($15 - $30 CPM). Honda's 2016 Accord will have the ability to have Apple Car Play, and Android Auto. Full Story Podcast Rewind: I recently was asked back on the Coachzing Show talking why podcasting is here to stay. I did a webinar with Steve Stewart on Podca...

Today I will answer the questions that I receive on a regualr basis. Podcasting News: Popular Science has launched a Podcast caled Futuropolis Salary.com listed "On Air DJ" as one of the the top 12th jobs on the brink. Speaking of that, CBS Radio eliminated more than 200 positions in companywide layoffs this week, including an unconfirmed number in Chicago Ira Glass now owns This American Life. The interesting thing is this artcile mentions that he has 22 employees. In March 2014, This American...

In today's episode, (not safe for work) I share clips from a podcast I set out (as an experiment) to be the Worst Podcast Ever . It would: 1. Have F-bombs. 2. Insult the audience. 3. Deliver no value 4. Use Potty humor and be overtly immature The reason? I had two: 1. I wanted to test podbean.com (who during the test had a technical issue, and my files quit downloading). 2. I wanted to see what kind of downloads a horrible podcast would get. I've heard from Libsyn that many podcasters get around...

Podcast Rewind: Spreaker Live show with Rob Greenlee - My Appearance Darren Rowse from ProBlogger (now a podcast) on the New Rainmaker - Dareen started getting new listeners to his content less than 24 hours of launching his podcast. Startup Podcast stated that 50% of customers at Dating Ring (the company they spotlighted this season) came from the Podcast Serial Brought 341,000 New Listeners to Podcasting 6:00 Serial posted a report on their effect on podcasting Serial had a 4.6 % of their aud...

Group Coaching: Castermind Group Coaching I'm starting something new and I have room for three people. I may expand this in the future, but for now as I test this out there will be three people (four including me). We will meet once a month on a Tuesday night. We will talk about where we we are, and where we want to be. We will talk strategies, measuring our progress, and sharing what works and what does not. I am running this promotion via Joyride, so you can sign up here . Seating is limited. ...

There is a great saying, that those who learn from their mistakes are smart. Those who learn from other people's mistakes are wise. Marc Johansen sent in a voicemail stating how another podcasters who has been on the scene for almost to years stated that Apple created podcasting (they didn't) and many other obvious "untruths." It seems everyone who can press record has now dubbed themselves a podcast consultant. What is a person to do? Because of My Podcast: Marc Maron Marc Maron has already int...

Quick Tip for Crowdfunding When you find a tool to help your fund your audience (Patreon, JoyRide, etc) instead of sending those people to their website, use a pretty link and direct them to the page. Why? Because what if a better system comes along? You will have all these past episodes pointing them to a website that no longer is relevant. I lucked out once and I have a link to Audible. Audible change their company that handles their affiliate program so my link changed. By controlling your li...

Today I have the joy of interviewing Jessica Kupferman and Elsie Escobar from the Podcast called She Podcasts and now they have launched a specific Podcasting School of Women ($997). This segregated approach lead some men going, "Do we need a special school of Women?" and the answer (according to Jessica and Elsie is yes. Podcast Rewind - Dee Snider on Radio 2:21 Today I play a small clip from Dee Snider's Snider's Comments podcast ( iTunes ) who explains how radio is so bad, that people PAID MO...

Today we look at what are the key ingrediants to stories that are used in books, movies, plays, and how some podcasters have used these elements to make engaging content for their audience. If you want to dive deeper into engaging content check out my friend Erik K Johnson at www.podcasttalentcoach.com who really know the ins and out of content shaping. Last 5 in 5 from Josh Rivers Read to Lead Podcast with Jeff Brown (business books) Wordpress Plugins A to Z (learn about plugins ) Weekly Web To...

Today I talk about David Letterman and what we can learn from his retirement. We also talk a little Podcast Movement (use the coupon sop to save at podcastmovement.com ). Some people are NOT going to Podcast Movement because they invited Glenn Beck. How cool is it to be so hated that people will bite of their nose to spite their face? Because of My Podcast I'm Reconnecting With My Brothers Daniel Herrick creates the five lights podcast. 5lightspodcast.com Due to his podcast he is connecting with...

Podcast Rewind I appeared on the Podcasting Success Secrets podcast talking Podcasting for Authors I also appeared on the Podcasters Roundtable talking rebranding your show. What Appears to be Another Great Book on Word of Mouth Marketing I heard about Ted Wright and his book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth on the Social Media Examiner podcast I'm only through chapter one, but here are some gems. The Power of word of mouth marketing is that it is a target...

Podcasting News: Spotify and Podcasting? According to an article , "Spotify was reported to be coming out with its own podcasting platform soon as well to corner a slice of the market. It is yet to be known whether this platform could deliver, but it only goes to show that podcasting has exerted a tremendous influence on the business models of such audio streaming platforms." Because of my Podcast: Nick Seuberling Nick form spnt.tv talks about his first time do a live stream from a location on t...

I was listening to the Podcasters Roundtable that they recorded live on the NMX floor (I was so bummed that I couldn't attend). They were doing a show with the topic of "podcasting issues" In other words, what were the hurdles you are having. One kept coming up over and over, and that was the issue of not having enough time. How To Avoid The Time Trap - Pick Your Schedule LAST I am working with a company right now where I will be recording their podcast. I like the topic, and I like the people. ...

Today I take a look at Podcasts.com a new free media hosting company. I've seen a few services like this come and go along the last 10 years. So many people get excited because its free media hosting. Here are some of the things that I have experienced. They show Adam Carolla on their front page along with people like the Twit.tv network. I would be VERY surprised if these people were using their service. I sent a support request over 48 hours ago and have received no response. There is no way t...

Today I give some behind the scenes of NMX. This was a job 7 months ago I wasn't sure how to handle it. I did it, The show had some great moments, and some moments that we could not control (Podcast Awards). We answer the following questions: Why was the opening keynote on day 2? What happened to the Podcast Awards? Will we be co-located with NAB Show next year? Last 5 in 5 Mordant from www.successfreaks.com share the last give podcast he listened to. These included: The Tools Podcast The Nerdis...

Today we have great new! The Podcast Troll has been stripped of their patent . We alos have a lovely story of a father and son creating a podcast together at oowrestlingreview.com Brandon Turner Adds Personality to His Website Brandon has an article on Entrepreneur Magazine's website. It's title 5 Ways Podcasting Help Your Business . His podcast helps him: 1. Generate traffic 2. Build relationships with his audience 3. Increased Conversations 4. Better publicspeaking skills 5. Direct learning fr...

While one of the coolest features of the podcasts is the ability to time shift. I can record this on 4/2 and you can listen to it years later. There is one element missing in this and this is live feedback. You get feedback, but it is later when your audience consumes it. Like most things, the more features you add to a product, the more complex it gets. Taking (and recording) phone calls is one of those things that its hard to do without adding more mixers, cables, etc. Join in on the conversat...

Podcasting News: Adam Carolla and Dennis Miller Go on Hiatus after 6 Episodes Buzzfeed Starts Podcasting NPR is Building a Discovery Tool Podcast Monetizatrion Cash.me is a new way to accept donations. Want to test it check out www.cash.me/$podcastcoach the fee is 1.5% Teespring is a cool mix of crowd funding and podcast promotion. Basic no logo t-shirts are 7.30 (just text), 14.75. You can't order less than 5 (so a minimum order is roughly $75.00). Shipping made my order $18 for a t-shirt with...

Want to join in on the conversation? CONTACT ME I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is: What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends? So I paid attention to myself this week to see what information I told f...

Does it matter where you host your media if it's an actual media host? What is Amy Schmittaur behind the camera? What kind of downloads can I expect from my first pdocast episode? If my show is really bad, what can I expect? All of these questions are answered in today's School of Podcasting's Morning Announcements episode 453. Dave's Thoughts on Spreaker Colin from Canada asks, "What are your thoughts on Spreaker ? Is it too crowded, what do you think of their sound quality?" I've spoken about...

Libsyn.com Podcasting Stats from 1.9 Billion to 2.6 Billion downloads 1.9 Billion in 2013 2.5 Billion in 2014 8 Million daily audience requests for podcast during the fourth quarter of 2014 Unique monthly audience members continued to grow to 41 million individuals in 2014 versus 25 million at the beginning of 2013, marking another milestone achievement That represents a 37% increase in annual download requests. The accelerated growth for podcast audience engagement continues with more podcasts ...

I am working on an episode that will have clips of people who have been on radio, and I'm still working on it. When I interviewed Jeff Brown from podcasteracademy.com and the Lead to Read Podcast ( readtoleadpodcast.com ) he just kept bring gold and I just couldn't wait to share it. We talk about Tips on conducting good interviews Keep a level of intimacy with your audience How Taco Bell Almost got Jeff Fired How do you get guests for your show (when they say no the first time) We also hear the ...