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The School of Podcasting Podcast

My Favorite Podcast is 2016 Edition
546
Dec. 26, 2016

My Favorite Podcast is 2016 Edition

This Year SOP Listeners said the following list was "Their Favorite Podcast" This means if they could only listen to ONE, this would be the show. Here they are in alphabetical order 4:00 Adam Carolla Show - https://adamcarolla.com/ 4:42 Bloodround - https://www.bloodround.com 6:58 Freakonomincs - https://www.freakonomics.com 9:18 Hollywood Bable On - https://www.smodcast.com/channel/hollywoodbabbleon 11:35 Kate’s Take - https://www.eofire.com/audio-blog/ 12:34 Medication Oasis - https://www.med...
What Can Podcasters Learn From Amazon.com
545
Dec. 19, 2016

What Can Podcasters Learn From Amazon.com

Because of My Podcast I Got Media Passes - Cheri Field Cheri Fields has at least 7 children, and produces the Creation Science for Kids Podcast https://creationscience4kids.com/ What Podcaster's Can Learn From Amazon.com Amazon is an amazing company. Recently I purchased an Amazon Echo , and Later and Amazon Dot . These devices allow me to do things through voice activation system known as Alexa. You can control Alexa with an Amazon Echo, an Amazon Dot, and Amazon Tap, and now you can control yo...
Podcast Guest and Hosting Duties
544
Dec. 12, 2016

Podcast Guest and Hosting Duties

Call the Show 888-563-3228 Because of my Podcast Cale Nelson Last week, a listener contacted me via email. He is one of my Pateron Supporters. He said he noticed on my Pateron page the goal for buying a new Mixer. He went on to inquire about which mixer I was interested in. I sent him a note back telling him about the 12 ch Behringer mixer I had been saving for (which was the lowest cost mixer with Faders I could find on Amazon-I'm a FM Radio Throw-back and prefer faders). In his subsequent emai...
Creating and Growing Your Podcast Brand with Marketing Manager Lauren Nelson
543
Dec. 5, 2016

Creating and Growing Your Podcast Brand with Marketing Manager Lauren Nelson

Branding and Marketing Your Podcast: Lauren Nelson Interview Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast " The Box " and share her insights on how podcasts ban boost their marketing efforts to stand out. Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it. Your iTunes artwork is your first impression, have someone who is a graphic p...
Standing Out Leads To Better Opportunities and A Six Figure Podcast Income: Michael O’Neal Interview
542
Nov. 28, 2016

Standing Out Leads To Better Opportunities and A Six Figure Podcast Income: Michael O’Neal Interview

Today we talk with Michael Oneal. Michael has over 500 episodes of his Solopreneur Hour , and also a co-host/producer of the Hines Ward show . Michael talks about how standing out leads to better relationships which lead to better opportunities. He also talks about his new " Art of the Interview " course. Sponsor: Emerald City Productions Your first four episodes edited for $15 each, and after that, it's only $40. Think of the time your will save, and think about how good you will sound. All the...
What Goes Into Making a Podcast Episode?
541
Nov. 21, 2016

What Goes Into Making a Podcast Episode?

Today I want to share what I do to put together an episode. My example will be the the latest episode of the Logical Weight Loss Podcast. I also do a podcast microphone shootout with microphones in the $300 range (last week we did a shootout with microphones that are under $100) This Week's Sponsor: Emerald City Productions This week's show is sponsored by Emerald City Productions. Get your podcast edited and sounding great with this awesome special. Your first four episodes will be $15 each (a...
Is The Audio Technica ATR2100 Still the Best Podcasting Microphone?
540
Nov. 14, 2016

Is The Audio Technica ATR2100 Still the Best Podcasting Microphone?

Today we are going to get our gear on. All you gear heads are going to love this. We are going to talk about some of the best places to purchase gear, we are going to talk about mixers, and we are going to compare three microphones that are under $100 Because of My Podcast - I Had to Quit My Podcast John Dennis is the co-organizer of the Thrive Make Money Matter conference, and the moderator of the Podcasters hangout Facebook group. He is also a podcaster with with s mart time online , or he was...
Lee Silverstein is a Messenger, and Guardian of his Target Audience
539
Nov. 7, 2016

Lee Silverstein is a Messenger, and Guardian of his Target Audience

Lee Silverstein got a call on New years Eve to let him know he had cancer and needed Chemotherapy. Lee is the man that gave "The Messengers: A Podcast Documentary" film it's name. He is a messenger for his audience. He delivers stories that provide hope, information, and inspiration. Check him at out www.thecolorcancerpoddcast.com Today's Show it brought to you buy Emerald City Productions SPECIAL DEAL: Four episodes edited for $15/each. Then after that, it's only $40. They will edit out ums, et...
Grow Your Audience Using the  KFC Approach
538
Oct. 31, 2016

Grow Your Audience Using the KFC Approach

Hindenburg Journalist Noise Reduction The latest version of Hindenburg Journalist Software (slowly becoming one of my favorites for people who "Aren't too technical"). They have a new noise reduction feature that is super easy to use, and actually not bad. Here is a video of it in action Grow Your Audience Using the KFC Approach If you live in the US, and maybe outside you are familiar with a certain Colonel Sanders who started Kentucky Fried Chicken. You also notice that over the years they ha...
How I Got a Sponsor On My Podcast
537
Oct. 24, 2016

How I Got a Sponsor On My Podcast

Today I share my story on how I secured a sponsor for my show. I'm doing this as an experiment as I prepare to update my book More Podcast Money Next year. I also share the behind the scenes of what it was like to take on a sponsor. There are some things that I have to tackle mentally. Emerald City Productions - Our Sponsor 1:15 Emerald City is running a special go to www.emeraldcitypro.com/sop and tell them you are from the School of Podcasting and have your first four podcasts done for $15 an ...
Corey Fineran's Podcast Lead Him To Start His Own Business
536
Oct. 17, 2016

Corey Fineran's Podcast Lead Him To Start His Own Business

Comments" Call 888-563-3228 I've spoken about Corey Fineran before and how his Chicago Cubs podcast Ivy Envy helped get a rule changed in Major League Baseball. Corey's boss saw the impact podcasting creates and talked Corey into starting a podcast for his job. Corey's podcast helps high school students with special needs transition into the workplace. It went over well. It lead to him starting Next Up (His own business) Here are some key points: They tried it to see if it would work. They got f...
Is It Time for You To Zag?
535
Oct. 10, 2016

Is It Time for You To Zag?

Today we have some lessons from fast food that apply to podcasting, and I talk about zagging when everyone is zigging, Bernie's Greatest Hits 1:58 My cat is pretty popular on this show as he chimes in all the time. When I went to Pittsburgh last week apparently he got a record deal. He's releasing "Bernie sings the hits" Someone Is Doing a Show Like Mine - So I Didn't Start my Show 3:07 One of the most frustrating parts of being a consultant is seeing someone who has the right stuff to create a ...
You Never Know Who Is Listening
534
Oct. 3, 2016

You Never Know Who Is Listening

Today we in this episode: We have a great because of my podcast story that has someone getting paid to do something they would do for free We tackle some of the podcast jargon starting with the A's We revisit the File For Download debate in a podcast smack down! A tale of sleazy guests And we remind you that you never know who is listening. Because of My Podcast Lucas Apps Podcast leads to relationships, and those relationships lead to opportunities. Those opportunities can lead to more relation...
Are You Ready To Give Up on Podcasting? Why I Believe What I Believe
533
Sept. 26, 2016

Are You Ready To Give Up on Podcasting? Why I Believe What I Believe

Becuase of My Podcast - Rick Seizemore of VRStudio Workforce Rick Seizemore from VRStudio Workforce shares how your podcast will help you land guests, and those guests can then point people to your website. Your site then becomes an audio business card that can capture people’s attention. This is what the VR Workforce Studio Podcast Does Is Podcasting A Ponzi Scheme? I got an email from a friend of mine who has kind of "had it" with podcasting. He said, " I have recently done some calculations...
Awaken Your Confidence - Rachel Smets
532
Sept. 19, 2016

Awaken Your Confidence - Rachel Smets

Rachel Smets is the author of Awaken Your Confidence and stops by to share some insights into building your confidence. You can find her at Racehsmets.com as well as @rachelsmets and Facebook . and YouTube We talk about overcoming imposter syndrome, and how telling someone "just start" doesn't work. Here are three things you can do to help boost your confidence: Don't compare yourself to others. Start Small Failure is Feedback On this Week's taping of the Ask the Podcast Coach show Carlos asked,...
Podcast Mid-Atlantic Relfections
531
Sept. 12, 2016

Podcast Mid-Atlantic Relfections

Today I'm fresh back from a trip to Podcast Midatlantic where I spoke on a panel about podcasting. On Sunday I had some time before I flew home so Rob Greenlee and I Went to see the Liberty Bell in Independence Hall in Philadelphia. There are some things that learned in this visit that I thought we could apply to podcast. - When there is no great entertainment, people will flock to ANYTHING. Case in point the Liberty Bell, an old large bell with a giant crack use to go on tour and people would F...
Content You Can't Get Any Place Else with Jennifer Briney of The Congressional Dish Podcast
530
Sept. 5, 2016

Content You Can't Get Any Place Else with Jennifer Briney of The Congressional Dish Podcast

Today I am excited to have Jen Briney of the Congressional Dish podcast on my show. Jen reads legislation that is going through the house of representatives. She then reports back to you with no slant on democratic or republican slant but more of a intelligence vs moron slant. Her passion to help people understand what is happening right under our noses oozes out of her. Any conversation about politics will make it obvious. Congressional Dish is so good that at times I have to turn it off. It ma...
Keep Your Audience By Losing the Jargon - Busting Podcast Myths
529
Aug. 29, 2016

Keep Your Audience By Losing the Jargon - Busting Podcast Myths

I can handle some people explaining their strategies of launching a podcast, but there are some things that are just blatantly WRONG. Here are a couple that get my goat. Episodes Get Downloaded When People Subscribe If you simply launch with only one episode on your first day, and someone subscribes to your podcast, then you only get one download. BUT, if you launch with five episodes and they subscribe, then you get five downloads, which will help to raise your rankings within iTunes. This is n...
Podcast Q & A From Podcast Movement
528
Aug. 22, 2016

Podcast Q & A From Podcast Movement

How Do I Grow My Audience? Know Who Your Audience Is Know What They Want Go Where They Are Make Friends With Them and Bring Value to Your Conversations Tell them About Your Show Make it Is To Find, Share, and Remember How Long Should My Podcast Be? Don't do the "Dave Jackson Power Hour" if you only have 18 minutes of content. There is no such thing as too long , only too boring (Valeria Geller - Beyond Powerful Radio ) How Do You Handle Headlines When You Have Multiple Topics in a Show? For me, ...
What Podcasters Can Learn From Geese, Ringo Star, and Michael Phelps
527
Aug. 15, 2016

What Podcasters Can Learn From Geese, Ringo Star, and Michael Phelps

Today shares his thought on Podcamp Pittsburgh, the death of blab.im, and what geese, Ringo Star, and Michael Phelps can teach podcasters. Comments 888-563-3228 The Messengers Are Coming! If you live within driving distance of Akron, Ohio you might want to make a trip this Saturday the 20th of August as the Film Crew of The Messengers (a documentary about podcasting) will be joining our Northeast Ohio Podcasters Meetup group from 3-4:30. They are going to share their story, some cool footage, an...
The Three Things Your Podcast Needs That Have Nothing to Do With Microphones, Downloads, or Hosting
526
Aug. 8, 2016

The Three Things Your Podcast Needs That Have Nothing to Do With Microphones, Downloads, or Hosting

Today I'm going to share three things your podcast needs to be successful, I'm also going to share some podcasting news, and a product review on a blab.im replacement. Call the Show at 888-563-3228 Blubrry Launches Adverting Partner Plan If you are looking for an advertiser for your show, Blubrry was one of the first companies to try to pool a bunch of smaller shows together to attract sponsors. They recently launched a partner plan. Here are a couple of things about the plan It's for someone wh...
Great Content: Reverse Engineering a Driveway Moment
525
Aug. 1, 2016

Great Content: Reverse Engineering a Driveway Moment

Driveway moments are podcasts that have you so captivated that when you get to home instead of going in to be with your family, you sit in the driveway to finish the episode. This week I had such a moment with episode 206 of the RED podcast hosted by David Hooper. I wanted to get Dave on the line to see what went on behind the scenes of this episode. Follow Upon on Troy Heinritz - The Story Isn't Over Troy called me this week (you'll hear the call) to let me know that he has been asked to fly to...
It Started With a Tweet - The Amazing Troy Heinritz Story
524
July 25, 2016

It Started With a Tweet - The Amazing Troy Heinritz Story

Comments about the show? Call 888-563-3228 At Podcast Movement Kevin Smith said to forget hanging around people who would answer, "Why?" when you said you wanted to try something, and instead hang around people who said, "Why not!" Troy Heinritz is a why not kind of guy. He had spent some time in radio, and start a podcast. In today's episode you will hear how his story has grown and grown, but it started with a single tweet. It started by reaching out to someone on twitter because the guy had a...
Lessons From My First Crack at a Narrative Podcast Episode
523
July 18, 2016

Lessons From My First Crack at a Narrative Podcast Episode

What I've Learned From One Episode of a Storytelling NPR styled Podcast I recently started a podcast in a narrative fashion about a documentary called the Messengers, as I've never done this style of podcasting before. Here is what I've learned. You have to know what story you are going to tell so you can add some intrigue, inspiration, comedy, etc. You need to catalog everything. The Sooner the better. So if I make a phone call, get audio from a video, I catalog everything. Identify your plot. ...
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