Marketing Posts
Dec. 29, 2022
Podcasting Myth 1: Apple’s New and Noteworthy is Guaranteed Success
I am starting a series on podcasting myths, Apple has a “New and Noteworthy” section in their app that 15 years ago when there were maybe 1000 podcasts would give you a significant bump in your downloads. Please check your calendar and r…
April 4, 2019
If You Can’t Keyword Stuff, And You Can’t Be Found, Did You Get Into Podcasting Too Late?
Apple has been removing people for putting keywords in the title of their show, and in their author tags. For example, my show title used to read “School of Podcasting – Learn to podcast, start a podcast, podcast growth.Now it reads: &…
Oct. 13, 2013
Growing Your Podcast Audience By Getting on Radio
When I talk to people and ask them how do they discover podcasts, many of them say “I hear about them on another podcast.” This is great as other podcasters have audiences who are already listening to podcasts. But what about growi…